It’s safe to say that Facebook has come a long way since the days of people sharing questionable memes and daily statuses. Now, Meta’s ecosystem (Facebook, Instagram, Messenger, WhatsApp) provides one of the most powerful ways to reach and engage potential customers—as well as growing audiences to generate high-quality leads.
But here’s the thing: Likes and follows aren’t enough to convert users into customers. The real goal is to drive engagement and give your audience a reason to invest in your services.
As you can probably tell, the Meta ecosystem has become incredibly complex, born out of the growing need to help business owners unlock their lead generation potential.
But with all these additional moving parts comes confusion and overwhelm for anyone looking to build a practical strategy for nurturing an engaged audience that can turn into long-lasting customers.
Feel like you can relate? No worries—we’re here to help!
In this guide, we’ll cover actionable Meta and Facebook hacks for attracting the right audience, boosting engagement, and driving conversions using both organic and paid strategies. Read ahead for everything you need to know, all in one place…
1. Leverage Facebook Groups for Community-Driven Growth
Why it works
- When you nurture highly engaged audiences, Facebook will prioritize your group’s content in relevant users’ feeds—boosting your engagement even higher!
- Facebook groups are an effective and authentic way to create a sense of community and trust around your brand, adding more of a ‘human’ element people feel they can connect with.
- They also encourage direct conversations and relationships with potential leads. Simply use Facebook Messenger as your reliable ‘live chat’ tool.
How to implement it
- Start off by asking yourself what your niche is. Then, you can create a focused group around your specific offering, industry, expertise, or product.
- Get to work on a content plan that provides consistent value (industry insights, live Q&As, exclusive content). If this feels overwhelming, you can start by doing 2–3 posts per week to see what type of content performs best, then gradually increase from there.
- Use ScoreApp’s lead magnets (such as quizzes and assessments or waitlists) to capture data from engaged members so you can understand your target audience better and develop a tailored content plan.
Example:
A women’s fitness coach could create a ‘Women’s Strength and Nutrition’ group, where members discuss goals, get free resources, and take a ‘What’s Your Fitness Type?’ quiz (powered by ScoreApp).
This is the ideal platform for the coach to engage directly with her community, build trust, and significantly increase the likelihood of converting leads into new clients.
2. Facebook Lead Ads: The Secret To Collecting High-Quality Leads
Why it works
- You’ll be happy to hear that lead forms are built directly into Facebook, meaning users don’t need to leave the platform to fill it in (the less effort for them, the better)!
- Since a whopping 62% of web traffic comes from mobile, it’s more important than ever for your content to be compatible with smartphones. Facebook Ads are optimized for mobile to allow for higher sign-ups—and higher conversions.
- Since the user doesn’t need to leave their Facebook app, this allows for seamless CRM and ScoreApp integration.
How to implement it
- Try running Meta Lead Ads promoting a free quiz, assessment, or downloadable resource, like a free eBook or template.
- Connect Facebook Lead Ads to ScoreApp to automate lead capture and segment contacts, ready for nurturing into paying customers.
- Follow up with personalized email sequences based on their responses to ensure you’re sending users content that’s both relevant and interesting.
Example
A marketing agency could run an ad offering a ‘Marketing Impact Scorecard’ quiz, then use ScoreApp to segment leads and send tailored marketing tips based on their responses.
We’ve said it once and we’ll say it again: Personalized email campaigns are crucial for increasing CTRs (clickthrough rates), improving your customer experience, and driving a better ROI in your marketing efforts. And ScoreApp enables you to do exactly that!
3. Retargeting Ads: Bring Back Interested Prospects
Why it works
- Warmer audiences (people who already know your brand) convert faster. The bonus here is that you have less work to do in guiding them to your lead magnet—and they’ll have a level of trust in you from the get-go, so they’ll be more inclined to give you their information.
- Because warm users have already shown interest in your brand, retargeting on Meta is much more cost-effective compared to cold traffic ads. In fact, the average CPA (cost per acquisition) for retargeting ads can be reduced by 30 to 50% compared to targeting ads to new audiences.
- The key here is to re-engage users who interacted with your content but didn’t convert. This gives you the chance to improve your content by better addressing their needs and interests.
How to implement it
- Set up the Meta Pixel Helper tool to track visitors who viewed your landing page or took a quiz but didn’t sign up.
- Create retargeting ads that remind them of your offer and keep you at the forefront of their minds.
- Use active language (e.g. “Only 3 days left for your free resource!”) to create a sense of urgency and increase conversions.
Example
A freelance business consultant could retarget people who started but didn’t finish the ‘Are You Ready to Scale?’ assessment, reminding them to complete it.
Let’s face it: We’re all pretty distracted with everyday life—and completing a quiz isn’t always going to be at the top of our agendas. That’s why reminding people of WHY they should complete the quiz, with an enticing incentive, is key. In this business consultant’s case, that could be highlighting the importance of boosting their business to achieve their final goals.
4. Use Interactive Content To Increase Engagement
Why it works
- Using interactive content is key for boosting organic reach on your Facebook group. That’s because Meta prioritizes interactive content in feeds, indicating to the algorithm that the post resonates with users.
- Examples of content that encourages participation include quizzes, polls, and assessments. Need a hand to get started? Use the ScoreApp templates!
- Giving your audience a free incentive that requires their data helps qualify leads before securing a sales conversion.
How to implement it
- Post polls, quizzes, and surveys that spark curiosity and conversation. Asking your audience questions makes them feel included and valued, and increases the likelihood of them engaging with your posts.
- Focus on offering interactive experiences as opposed to static content. For example, include a poll instead of a graphic image with your question in the caption.
- Embed a ScoreApp assessment on your Facebook page and in Messenger at the top of your group page, ready for your audience to participate in.
Example
A financial planner could make a ‘Financial Freedom Scorecard’ quiz and promote it on Facebook Stories and Messenger chatbots.
Facebook groups are perfect for building a more authentic connection with your audience, as you can promote your niche on a social media platform they already use. Use this to your advantage, but promote your lead magnet to new and existing members alike.
5. Optimize Your Facebook Page for Lead Generation
Why it works
- Simple but highly effective, optimizing your Facebook page for lead generation instantly turns it into a conversion-focused asset.
- Since there are an approximate 3.08 million users on Facebook, the potential for reaching new customers is endless. Optimizing your page helps direct traffic to your lead magnets and email list in an engaging and authentic way.
- Facebook offers helpful tools for getting the most out of your business page. Encourage seamless sign-ups via pinned posts, or add CTA buttons to direct your users to your lead magnet and website.
How to implement it
- Add a clear CTA button (e.g. “Take the Quiz,” “Get Your Free Report”) to prompt your audience to take part in your lead magnet.
- Pin a lead magnet post to the top of your page so that it’s the first thing people see when they land on it.
- Use Facebook Messenger bots to engage users and drive them to your ScoreApp quizzes.
Example
A career coach could have a ‘How Hireable Am I?’ quiz as their pinned post, encouraging visitors to take the assessment and get personalized feedback.
We all value professional advice, especially when it’s tailored to our needs. The great thing about ScoreApp profile quizzes is that you can unlock key insights from your audience’s responses and follow up with personalized feedback that demonstrates the value of your brand.
How ScoreApp Helps You Grow and Monetize Your Meta and Facebook Audience
- Lead Capture Tools. Collect, qualify, and segment leads effortlessly to nurture your engaged audience into loyal customers.
- Automated Follow-Ups. Connect ScoreApp to your email marketing platform for tailored outreach and a more personal relationship with your Facebook community.
- Conversion-Optimized Quizzes and Assessments. Attract high-quality leads with interactive content, prompting Meta to display it on user feeds for further engagement.
- CRM & Ad Integration. Sync with Meta Ads and automate lead nurturing, to save you valuable time and effort.
Find out more about how ScoreApp can transform your lead generation strategy here.
Turn Your Facebook Audience into High-Value Leads
Building a Meta and Facebook audience is great, but it’s those golden conversions that matter most. Vanity metrics such as likes and comments will only get you so far. To drive real results, a more holistic approach is required.
With Facebook Groups, lead ads, retargeting, and interactive content, you can attract the right leads and turn them into long-term customers who genuinely trust and believe in your brand.
Now we’ve shared the basics of how ScoreApp can help you do all of the above, all from one platform, why not give it a go?
Sign up for free and start building a profitable Facebook audience today!
