You know that email marketing is an important tool to help you identify leads, build relationships, and make offers to new prospects so you can make more sales…
But you’re struggling to grow your email list.
How can you increase the size of your email list by reaching out to the right people – those who will actually buy?
If you feel frustrated because your email list isn’t growing (and you don’t know why), using a quiz as your lead magnet with ScoreApp can be a great way to reach out to more prospective customers or clients.
Here’s why a quiz is a powerful way to grow your email list that you might not have tried yet…
The power of an effective email list
Your email list is not just a collection of random email addresses. It’s a valuable asset that can drive your business forward.
But only if it’s made of the right people.
Your email list needs to be effective.
What’s an effective email list exactly?
You can think of this in three different ways. Your email list is effective when:
- The people in it are the right fit for your business. They’re interested in what you offer and are more likely to buy from you than someone who isn’t!
- Your subscribers are engaged. They enjoy and resonate with your content so much that they take action. They open your emails, they click on the links you share inside your emails, and they might even reply to you or share with others. Engaged subscribers are naturally more likely to become loyal customers and clients.
- You know enough about the people on your list and can send them personalised and targeted content. Because you have information and data on your subscribers, you understand their unmet needs, struggles, or desired outcomes. This means you can send them content that’s tailored to where they are in their journey. When you ‘meet people where they are’ and ‘speak their language’, you’re able to create content that hits a nerve and deepens and strengthens your relationship with your audience. People are more likely to respond to your calls to action and book a call with you or buy!
Don’t grow your list with people who aren’t right for your business!
Subscribers who are engaged, interested, and responsive to the emails you send make your email marketing effective for your business.
When it comes to metrics, you’ll see good open rates, click-through rates, and conversion rates.
Happy days!
People who aren’t right for your business, on the other hand, don’t even open your emails. Because they don’t engage with your content, they ‘forget’ about you (and why they signed up to your list in the first place) and might even go as far as marking you as spam! (Really not good for you!)
This damages your reputation as a sender and means you’re putting all your effort into sending content to people who, for whatever reason, aren’t interested in what you offer.
Imagine being a speaker giving a talk from a stage. If people in the audience look bored and uninterested and aren’t paying attention (or, even worse, start chatting among themselves or walk out of the room), they’re putting you off your stride and distracting the people who want to pay attention to you.
So don’t let them.
When growing your list, make sure you focus on attracting leads who are right for your business. To keep your list effective, make sure it stays clean – the people who aren’t right for your business don’t belong there, so remove them!
They’ll only become inactive subscribers who take up real estate without opening your emails or clicking on the link inside them. You don’t need that. Because it makes your list ineffective.
You only want the right-fit people on your list. Then you’ll see higher deliverability and conversion rates, increased customer retention, more sales, and even more opportunities for upselling and cross-selling.
Get to know your audience
Just like you don’t want to grow your list with just anyone, you need to make sure you have enough information about the people on your list to understand:
- What they’re looking for
- What they’re struggling with
- And/or what they’re hoping to achieve
When you do, you can segment your audience and send them targeted or personalised content.
This matters because according to 2024 The State of Marketing Report by HubSpot 94% of marketers say that “personalisation boosts sales” and 25% of marketers “plan to try first-party data collection”.
Also, HubSpots stats from December 2023 show that “77% of marketers have seen an increase in email engagement over the last 12 months” and that “segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented ones”.
Personalised, relevant content boosts engagement. And engagement improves the effectiveness of your email marketing and drives conversion.
But to personalise your email content, you need data and insight…
And the best time to get all that is at the start of your email marketing journey with someone. In other words, you want to pick the right lead magnet that not only helps you grow your list with the right-fit people, but also helps you find out enough information about them so you can fine-tune and target your messaging to make it more impactful.
A quiz as a lead magnet is the perfect way to do that.
Why quizzes make great lead magnets
Using a quiz that gives people personalised recommendations in exchange for their email addresses is a super effective way to grow your email list (and fast).
Here’s why:
- With a quiz, you can prequalify leads (and get the right-fit people on your list)
- Quizzes make for highly engaging lead magnets (and attract engaged leads)
- With a quiz, you can personalise and target your email marketing based on your collected data (and increase your engagement and conversion)
Let’s take a look at these points in more detail.
1. Prequalifying leads
Using a quiz as your lead magnet allows you to qualify prospects based on their responses.
This means you won’t end up with an email list full of disengaged people who don’t respond to your marketing.
Down the line, having the wrong people on your email list will be a total waste of time. Imagine investing hours in lengthy sales calls with people who aren’t the right fit for your business and will never work with you!
The only people you want on your list are those who you know you can and want to help. And with a quiz, you’ll know you’re only attracting the right-fit people because they’re giving you signals of their interest in what you have to sell.
They’re already invested enough in doing this little activity with you, which requires more involvement than the ‘passive’ download of a generic PDF or checklist they may never even look at.
You’re asking them to tell you what they need help with.
These are high-quality leads for you. They’re more likely to engage with your quiz email sequence and any automated content you send after that. And they won’t waste your time when you jump on a sales call with them!
2. Highly-engaging lead magnet
Let’s say you need to learn how to train your new puppy (exciting times!).
Would you rather download a 15-page generic PDF that covers everything from housetraining to leash walking, or take a short quiz that gives you tailored recommendations for your specific puppy breed, age, and situation?
Who would you rather give your email address to?
The business with the quiz that gives you targeted advice, right?
A quiz is engaging, fun, interactive, and different. It gives you answers that are specific to you.
Let’s face it – most of us are a bit bored of the bland, generic content you can get for free out there.
But a quiz is almost like a game. And we can all get on board with that!
Your audience wins because they have fun and receive personalised results or insights. You (the business owner) win because you get their email addresses and grow your list at a much faster rate than you would by using a generic download as your lead magnet.
Plus, you get immediate engagement from your audience, which means you’re already standing out as a brand and becoming more memorable in people’s minds. You’re already starting to build a relationship with them.
If your quiz is particularly well crafted and designed, you may even have people share their quiz results on social media. Remember what we said about engaged subscribers? The result is that your quiz goes viral, and you grow your list even faster!
3. Personalising your marketing
With a quiz as a lead magnet, your subscribers get value content that’s targeted to them (great for them). But you also get to personalise your email marketing and tailor your future content (great for them and you!)
How?
A quiz is a great tool for data collection!
People’s answers make for valuable information on each prospect. Ask the right questions, and you get to find out their preferences, interests, needs, struggles, and more! And then you deliver content based on all that information, which is super powerful.
With the ScoreApp software you can easily create a Scorecard quiz that shows your audience what they’re already doing well and what they need help with.
With that data, you can then create personalised nurturing sequences and follow-ups for each segment. Aim for nurturing, educating, and entertaining content that builds your brand presence and loyalty, and you’ll see your engagement take off. You got to know them better through the quiz questions, and now they’re getting to know you (and what you offer) better through your email content.
Offer calls to the leads that meet your criteria, and you’ll get to work with people who highly value you, can pay you, and that you want to serve.
Grow your email list and email marketing with ScoreApp
If you’re looking to grow your email list with right-fit, engaged leads and personalise your email marketing efforts with first-hand data, you need a quiz for your next lead magnet.
Through the questions you ask in your quiz, you can tailor your follow-up content and email automations to address the specific concerns, questions, or objections people might have. You ask questions you need answers to, and then you deliver content based on that.
Ready to level things up with a more personalised experience and leave the stuff that belongs in the 90s in the past? Create your quiz today and for FREE with ScoreApp, and grow an effective email list fast!
