Elevating Lead Generation with ScoreApp: Polly’s Success Story
Introducing Polly Buckland, the owner-founder of The Typeface Group, a B Corp certified communications agency and design studio based in Hampshire, specializing in clean energy and housing sectors.
How Does The Typeface Group Use ScoreApp?
Polly and her team at The Typeface Group have leveraged ScoreApp in a remarkable way. They utilize ScoreApp to run two scorecards: the Marketing Scale Survey and the Lead Leak Analysis.
The Marketing Scale Survey serves as a pre-qualification tool, helping them understand where their clients stand with their marketing efforts. It identifies clients who could benefit from their services in one of the five key areas they’ve identified.
The Power of Tailored Lead Magnets
Polly shares that ScoreApp has been instrumental in making their lead generation efforts more targeted and effective. The Marketing Scale Survey, their first scorecard, not only broadened their understanding of clients but also provided valuable feedback to their clients.
With their second scorecard, the Lead Leak Analysis, they dive deeper into identifying communication gaps in their clients’ lead generation strategies. Polly believes that this more focused approach will result in higher conversions, making it a compelling action for their clients.
