Whatever your niche or industry, webinars are an effective way of attracting – and converting – quality leads.
To attract new leads to your webinar content, you need to create a landing page that offers value and commands attention. But how much does it cost, exactly?
A webinar landing page cost can vary depending on a range of factors, from your specific business goals to the complexity of your design.
We’re going to explore these factors in more detail so you can create a budget-friendly landing page that will help you drive droves of valuable leads to your business.
What’s involved in creating a webinar landing page?
Creating a cost-effective webinar landing page grabs attention and inspires people to see what you have to offer is a fine balancing act. Let’s look at the strategic aspects you need to consider.
1. Detailed research and planning
To attract the right prospects to your webinar, it’s essential to create your landing page with an audience-first approach. That means you need to know your audience and set your goals.
Knowing your audience will help you solve their problems head on. Knowing what you want to accomplish will shape your landing page’s messaging. Here’s what to do:
- Conduct some market research: Carrying out market research will ensure you understand who you’re talking to and why. It’ll also give you the insight you need to solve their problem.
- Outline your core goals: Do you want to boost brand awareness by 40%? Are you looking to lock in 50 new subscriptions to your latest product? Set goals to give your landing page definitive direction and measure your success.
2. Building your landing page
Once you’ve conducted your research and set your goals, you’ll need to actually build your landing page. To do this effectively, you should choose the right webinar landing page builder.
Working with a user-friendly webinar landing page builder, you can add lead-generating content with maximum convenience and minimum technical knowledge.
To get results, your webinar landing page should include:
- Compelling headlines that speak straight to your audience
- Copy and messaging that solves the right problems and offers direct value
- Visuals (photos, graphics or video content) that grab attention
- A strong call to action (CTA) that inspires leads to sign up to your webinar
3. Integrating the right tools and technology
Creating a flawless user experience (UX) that attracts quality leads commands an analytical approach.
Your webinar landing page needs to provide personal value and be easy to navigate. You also need to sweat the right data to measure your success – that means working with the technology and integrations that align with your business needs.
With ScoreApp, for instance, you can:
- Build a custom webinar landing page and get people to sign up
- Integrate ScoreApp with your existing CMS and marketing stack
- Use the platform’s in-built analytics for testing and measuring results
4. Launch and manage your webinar landing page
Once you’ve built your (no doubt) head-turning webinar landing page and tested it to ensure every element runs smoothly, it’s time for the big launch.
It’s a good idea to run A/B tests (launching two versions of your webinar landing page at the same time) to see which one drives the most engagement. Then you can use your data-driven discoveries to create a version of your landing page to get the best results possible.
ScoreApp’s in-depth analytics give you the tools to track your progress, measure your results, and make the right optimisations.
5. Lead qualifying and engagement
After getting your leads to sign up via your webinar landing page, you can gather valuable information about them with engagement tactics.
With ScoreApp, you can direct leads to a customised quiz post sign-up and ask them a set of pre-qualifying questions to discover whether they’re likely to offer a healthy return on investment (ROI).
You can also send quiz participants an automated results page email by hooking ScoreApp up to your existing email marketing platform.
If they meet your qualifying criteria, you can engage your leads further with targeted follow-up emails.
Webinar landing page costs explained
As you may have gathered, there are plenty of variables and elements to consider when it comes to weighing up the cost of a webinar landing page. Here are the main ones you should know about.
1. DIY webinar landing page costs
If you’re running your business on a bootstrap, you could build your own webinar landing page from scratch. These are the costs to consider when taking a DIY approach:
- Your time (and we know time is precious)
- Any additional training costs, if necessary
- Investment in a trusted webinar landing page builder tool
2. Webinar landing page builder tools and software
The tools you use will depend on the scope of your campaign, your specific business goals, and the platform you choose. As a guide, here are some costs to consider:
- Webinar landing page builders: Tools to build, customise, and test your landing page vary from around £48 to £130 depending on the kinds of features you need.
- Webinar creation or hosting platforms: Trusted webinar creation or hosting platforms range from around £75 to £228 per month. Again, this depends on the scope of the plan you choose.
- Email marketing software: To generate further engagement, you might want to consider a reliable email marketing platform. Costs here range from around £10 to £110 per month.
- Paid ad costs: You may not need to use paid advertising and instead use organic strategies such as content marketing to reach more people. If paid advertising is on the menu, you’ll want to set aside a budget for Google AdWords or paid social advertising with a cost per click (CPC) or a thousand impressions (CPM) model.
- Analytics tools: Working with third-party analytics tools to test and measure your success will come with a potential price tag of £15 to £950+ per month. Alternatively, you can keep costs down by using a free platform such as Google Analytics (GA).
ScoreApp’s webinar landing page tools and costs
With ScoreApp, you can bundle together most of the features we’ve mentioned while integrating your existing CMS or marketing tools.
You can build a customer webinar landing page, pre-qualify your prospects, and tap into in-depth analytics in one easy-to-use platform.
And the best thing? You can sign up and get going for FREE.
Once you’ve gained momentum and started to grow, you can access extra business-boosting features by upgrading to paid plans that range from £24 to £82 per month.
3. Hiring a professional webinar landing page builder
If you don’t feel you have the time or the expertise to build a professional webinar landing page, you can hire professionals to get the job done.
The size or scope of your webinar engagement project will influence the overall costs. But, for end-to-end webinar landing page creation, you’re looking at a cost of between £500 and £5,000+ (for larger agencies).
Freelancers – including copywriters and UX designers – come with an average daily fee of £391 to £454. You may want to consider professionals like this to get the messaging and feel of your landing page right.
4. Costs for training and education
Training and education costs will come into the mix if you need to enrol on courses or workshops to sharpen your digital marketing skills or learn essential aspects of web development.
These types of courses or workshops can range from £50 to thousands of pounds for far more comprehensive training.
5. Webinar landing page optimisation and engagement costs
You may have to think about additional monthly costs to continue testing, optimising, and evolving your efforts. Oh, and keep engaging your leads to turn them into loyal long-term customers.
These expenses may include:
- Monthly subscriptions to analytics or A/B testing tools
- Regular paid advertising and engagement budget
- Content updates, including email follow-ups, blog posts, and social media content to offer additional value and drive engagement
These ongoing monthly costs range from a few hundred pounds a month for small businesses to up to thousands of pounds for medium-sized ventures in need of a slightly more sophisticated setup.
Build affordable webinar landing pages with ScoreApp
Fact: Businesses that use optimisation tools for their landing pages benefit from 30% more conversions.
Instead of investing in a colossal stack of expensive tools you may not use, go for ScoreApp.
Starting for free, you can create a customised webinar landing page and test your performance with in-built analytics.
You also get to:
- Hook up your existing CMS, email marketing platform, and marketing tools
- Create a compelling lead-qualifying quiz to drive engagement and gather invaluable insights
- Automate email sequences to specific segments of your audience to gain more quality leads
- Use ScoreApp’s platform analytics to review your performance and improve your efforts
Say no to spending thousands upon thousands on countless tools that will skyrocket your webinar landing page costs. Say yes to ScoreApp and generate droves of quality leads for your business.
