A sales funnel is the entire journey your target audience goes through to buy from you, from being aware of your brand to becoming paying customers.
Instead of leaving yours to chance, you can choose to take full control of it with the right strategy and tools. But how much does it cost to create a sales funnel?
It actually depends on several factors.
Let’s go through them so that you can plan the perfect sales funnel for your budget and goals.
What’s involved in creating a sales funnel?
To create a sales funnel that works like a well-oiled machine and doesn’t cost more than it needs to, you must consider each piece and stage strategically.
1. Research and planning
- Know your sales funnel audience – Who are they, and what problem are you solving for them? If you don’t know this, you might want to conduct some market research first
- Set goals for each stage of your sales funnel – Do you want to increase your newsletter subscribers by 30%? Book 20 qualified sales calls per month? If you don’t know your goals, you can’t measure your success!
2. Creating content and marketing touchpoints
Your sales funnel can be more or less complex depending on your business model, needs and budget. Overall, you want to plan touchpoints for each stage of the buyer’s journey:
- Awareness – How are you going to help more customers discover your business in the first place? For example, this could involve SEO, social media marketing, blogging and so on
- Interest – Consider offering a compelling lead magnet to your audience (hint hint: a valuable quiz) so that you can make a connection and then nurture them via email
- Decision – Send them educational and sales-enablement content to help them find the right product or service for them, or nurture them until they’re ready to get on a call
- Action – Will you show them a specific product page or recommend the right one during a call? And if they don’t buy right now, how will you follow up and retarget them?
3. Building the sales funnel structure
Once you’ve brainstormed those initial ideas for your marketing content and touchpoints?
Map them out carefully so that they’re in the right order and can all work together.
4. Integration of tools and technology
Look at your touchpoints and structure idea: what tools will you need for each funnel stage? And will they all be able to communicate and work in synergy?
For example, with ScoreApp, you can:
- Create a landing page and quiz lead magnet
- Connect them with your email marketing platform, CRM and other tools
- Set up different nurturing sequences for each segment
All automatically!
5. Launch and manage your sales funnel
After testing your funnel to make sure everything works smoothly, it’s time for the exciting part: launching it!
It’s also wise to try some A/B testing (for example, with different landing pages and nurturing emails) to see what resonates the most with your audience.
When you use tools with strong analytics (like ScoreApp), you can easily monitor your entire sales funnel and optimise it accordingly.
6. Post-purchase engagement
Your funnel shouldn’t end after that first purchase!
Decide how you’re going to follow up, nurture and upsell to your customers so that you can keep them in your world.
You might also want to gather feedback (for example, using a separate survey-style quiz) to find out what they liked and disliked about their experience.
Sales funnel costs
As you probably figured out by now, there are LOTS of variables and moving parts. Here are the main ones that will influence the overall cost of your sales funnel.
1. DIY costs when building a sales funnel
Is budget your biggest concern? Then you might want to build this sales funnel yourself, especially if you have a fairly simple business model.
In that case, your only investments will be:
- Your time
- Additional training, if relevant (more on that soon!)
- The price of any sales funnel tools or software you use (see the next point)
2. Sales funnel software and tools
The tools you’ll need will really depend on the complexity of your sales funnel. The best news? You might already have some of them!
Their cost will obviously vary depending on the platform and plan you choose. However, with many of them, you can start with free or very cheap plans and then upgrade them as your funnel grows.
Here are the main sales funnel tools you’ll want to consider (and their average costs):
- Landing page builders to sell your lead magnet – Between £0 and +£150 per month
- CRM software – Between £9 and £160 per user per month on average (although you can find some basic free options, too)
- Email marketing platforms – The price will go up as your subscribers grow, but you can expect to pay between £17 and £420 per month for up to 5000
- Advertising costs – This could involve Google Ads, Facebook, Instagram or other relevant platforms for your business. Keep in mind that you might NOT need paid ads at all! This is especially the case if you focus on organic strategies (like content marketing) to reach more people. But if you do use them as part of your sales funnel, you can set your own budget, opting to pay based on clicks (CPC) or per thousand impressions (CPM)
- Analytics tools – Keep your sales funnel costs down with basic free tools (like Google Analytics) or by making the most of platforms that already include strong reporting features (like ScoreApp). For more specialised external software, you can expect to pay between £15 and +£950 per month
ScoreApp’s sales funnel tools and costs
Fancy lowering your costs and keeping your sales funnel all in one place?
With ScoreApp, you can create a landing page, quiz lead magnet and automated email sequences, connecting them with your existing email platform, CRM and marketing tools. You also get in-depth analytics to monitor the success of your quiz funnel.
And guess what? You can start for FREE!
Then, when your business grows and you need more features, you can easily upgrade to one of our paid plans, ranging from £24 to £82 per month.
Create your sales funnel for FREE with ScoreApp
3. Hiring a professional sales funnel builder
This might be a smarter idea if you need a more complex funnel, if you haven’t got enough time to dedicate to all its planning and execution or if tech just isn’t your thing.
Depending on your needs and budget, you could choose to outsource:
- Some parts of your funnel – For example, you might want to hire a copywriter to write your landing pages or a designer to make them UX-friendly and visually appealing. While several factors will influence their quotes (from their experience to the size of your project), freelancers tend to charge £379 per day on average
- Your full sales funnel creation – You can do that by hiring a sales funnel expert or an agency, and you can expect to pay anything between £1000 and +£50,000
4. Training and education costs
Think courses, workshops or even bespoke training. This might be needed if:
- You choose to build the sales funnel yourself but aren’t comfortable with some steps or platforms – You might be able to use free resources or only pay for selected courses and workshops
- You’re introducing new tools with a learning curve and must train your entire team – In most cases, you’ll either need a standalone workshop or more intensive bespoke training. So, you can expect to pay up to a few thousand pounds
5. Sales funnel maintenance and optimisation costs
Once your sales funnel is all set up, you might need to pay for:
- Your monthly subscriptions to different tools
- Ads (if relevant), including A/B testing
- Content updates, from optimising your funnel to creating more blog posts and social media content to drive organic traffic to it
Average sales funnel cost
It’s hard to pinpoint exactly how much it costs to create a sales funnel because there are too many variables and factors to consider. Overall, we’d say:
- As an individual or small business on a limited budget, you can DIY your sales funnel virtually for free or for up to a couple of hundred pounds per month
- As a medium or larger business with a more complex funnel, you could spend thousands of pounds to outsource its initial set-up and a few hundred pounds a month (or potentially more) to maintain it
Build affordable sales funnels with ScoreApp
Why spend money on all kinds of separate tools and features you won’t make the most of?
Instead, use ScoreApp to create your entire sales funnel, starting for FREE and only switching to a paid plan when you need more functionalities.
With ScoreApp, you get to:
- Create a valuable quiz lead magnet to grab your audience’s attention
- Use a compelling landing page to “sell it”
- Segment your audience based on their answers
- Automate different and more personalised email sequences
- Connect all this with your existing email platform, CRM and marketing tools
- Use our built-in analytics to review your funnel and optimise it even further, setting yourself up for success
You don’t need to spend thousands of pounds on different tools! Launch your sales funnel today and for FREE with ScoreApp.
