Building a consistent, scalable lead generation strategy is key for B2C businesses. The market isn’t getting any less competitive (or cramped), and finding new ways to attract and convert new leads will help you stay ahead of the game.
If you’re a small B2C business owner or entrepreneur, you might be wondering how to start creating your perfect pathway to lead generation success. That’s why we’re here!
ScoreApp offers a personal, interactive approach that goes far beyond traditional methods, making it easier for you to connect with your next customers. We built the platform with unique tools to help you stand out in the crowded digital landscape and empower you to be creative and fully own your brand.
So, where to start?
In this blog post, we’ll be running you through our step-by-step guide to generating B2C leads with ScoreApp. From promoting your lead magnet to converting leads effectively, we’ve got it all covered!
How ScoreApp simplifies B2C lead generation for your business
This guide is going to explain all the basics of how ScoreApp is your one-stop tool for simplifying B2C lead generation. Hopefully by the end you’ll be ready to try it out for free and explore the ways it can accelerate your strategy, for long-lasting results. Let’s get into it!
Why interactive tools are essential for B2C lead generation
Whether it’s a 30-second explainer video or a quiz that reveals insightful results, interactive content should be your key focus when it comes to not only capturing your audience’s attention but keeping them engaged.
There’s an ever-growing preference for personalized experiences in the B2C space. In fact, 71% of customers now expect personalized experiences from brands. And a whopping 77% of customers feel frustrated by irrelevant promotional notifications.
With that in mind, it’s more important than ever to introduce interactive lead magnets such as quizzes, scorecards, and surveys to catch the eyes of high-quality B2C leads. That’s because they work significantly harder than static content, which people would otherwise instantly scroll past on a busy social media feed.
Interactive tools allow you to offer your potential customers a memorable experience, making them more likely to engage.
Setting up ScoreApp for B2C success
The ScoreApp set-up process is a breeze thanks to our fuss-free platform. Just follow these simple steps and you’re good to go!
- Customizing templates: Choose from our customizable templates for a lead magnet shortcut that doesn’t cut corners. There’s a whole host of industries to choose from, from health and fitness to finance and marketing.
- Defining goals: Whether you’re looking to capture contact details or segment your audiences, it’s important to align ScoreApp quizzes with specific lead generation objectives for optimum results.
- Crafting engaging quizzes: Now for the fun part: injecting your brand personality into the quiz! Choose questions that resonate with a B2C audience by keeping the tone conversational and focusing on their pain points, preferences, and interests to get the most out of your questionnaire.
Promoting your ScoreApp quiz to generate leads
Next, it’s time to get the word out! You’ll be happy to hear that promoting your ScoreApp quiz doesn’t need to cost the earth—or your valuable resources. Here are just a few ways to ensure your lead magnet is seen by the right audiences.
- Using social media: Social media platforms such as Instagram and Facebook are ideal for promoting quizzes thanks to their savvy targeting and boosting-post features. You can add as much as you want, with a spending cap to keep in control of your outgoing costs, all while achieving great results.
- Email marketing campaigns: ScoreApp integrates seamlessly with many popular email and CRM platforms to nurture and convert leads. Find yours here!
- Website and landing pages: Did you know embedding ScoreApp quizzes directly on websites helps increase visibility and engagement? That’s one refreshingly low-effort way to promote your new offering!
- Partnerships: With partnerships taking the digital marketing world by storm, collaborating with influencers or complementary businesses is a surefire way to amplify reach authentically.
Converting leads with ScoreApp’s features
Now we’ve covered how ScoreApp lead magnets help you attract new clients, let’s dive into how it helps you convert them into smoking-hot leads:
- Segment leads: Once you’ve received responses to your quiz, you can use this valuable information to group leads based on their interests, struggles, or readiness to buy. This will allow you to personalize any follow-ups so that the content is 100% relevant and interesting.
- Follow up with personalized emails: The key to converting leads? Follow-ups! Sending timely, targeted messages that align with each segment’s needs will ensure you stay at the forefront of their mind while you build those all-important customer relationships.
- Track engagement: No matter how far down the line in your lead generation journey you are, the chances are there’s always room for improvement. Use ScoreApp analytics to assess your performance, identify high-potential leads, and optimize follow-up strategies for a more refined approach.
Real-life examples of B2C lead generation success
When Kate, a Pilates studio owner, wanted to attract new clients to try her online workouts, she used ScoreApp’s Fit for Life template to get the ball rolling. Kate created a quick-fire quiz asking people what their biggest challenges are when it comes to keeping fit, the things they look for in a Pilates workout, and how much time they have each day to complete it.
With this new data, Kate was able to segment her audience into groups before creating personalized follow-up sequences. This included relevant offers, discounts, and incentives to encourage her audience to sign up for a free trial. 77% of them stayed on as regular customers.
Another great example is financial adviser Alan, who used our Financial Freedom template to gather qualified leads. In under three minutes, users were able to complete a quiz that revealed a financial healthcheck score along with an action plan tailored by Alan. From earning and saving to investing and security, ScoreApp designed this quiz to provide audiences with valuable information, while alluding to how Alan can support them to achieve their goals.
Alan included a call to action on the results page to book a 1:1 call—his diary was full within a week of implementing the quiz. Result!
Turn prospects into loyal customers with ScoreApp
ScoreApp’s interactive tools make B2C lead generation more engaging, efficient, and effective so you can attract high-quality leads and turn them into long-lasting customers.
From creating quizzes to nurturing leads with tailored follow-ups, ScoreApp offers everything you need for your B2C business to thrive.
Ready to get started? Explore ScoreApp’s free trial and start building your lead pipeline today!
