From the moment a lead visits your website or social media to the moment they buy, your job is to build trust and guide them towards the checkout. It’s not always an easy task.
What if you could do this without constant effort and hands-on attention? The good news is, that with a strategic automated lead nurturing system utilising ScoreApp, you can.
With ScoreApp, you can automate lead nurturing for a seamless journey to sale, boosting your revenue on repeat – helping new leads feel seen, valued, and ready to buy from you, not your competitors. Let’s explore how!
How can automated lead nurturing boost sales?
Using ScoreApp for automated lead nurturing will boost sales, that’s a fact.
But let’s take a quick look at how:
- Increased efficiency – Firstly, setting ScoreApp to work on your lead nurturing takes a series of time-intensive tasks off your plate. Combined with the speed and efficiency that it carries out those tasks, it’s easier than ever to scale lead generation. More leads, more successes, more sales.
- Better personalisation – Through ScoreApp, you can learn about potential leads and their habits through a series of lead magnets (more on that later) with pre-qualifying questions and use the system’s handy data analytics to tailor your message. With personalisation, leads experience a personal connection and feel understood, meaning their trust in you goes up.
- Faster response times – Because responses are automated (and not relying on you finding the time to sit down and action them) they’re much faster. That means the potential customer is led through the sales funnel without delay while you get on with any one of the other tasks that make up running a business.
- Consistent engagement, no matter where you are or what you’re doing – Taking time off can be stressful for business owners, as it often means leaving tasks on the ‘to-do pile’. The longer a potential lead waits, the harder it will be to engage them. Thankfully, automated lead nurturing works at any time, wherever you are and whatever you’re doing. So you can take that holiday without worrying about the impact on your business.
- Improved lead segmentation and qualification – ScoreApp uses quizzes and pre-qualifying questions that give you more data about the lead you’re nurturing. This enhanced detail means better segmentation, categorising leads by demographic, interests, and more for better targeting. You can also rank leads using the scores, with higher-priority leads getting more attention.
- A higher conversion rate thanks to more useful data and insights – Since ScoreApp quizzes and questions mean you know your leads better from the off, you can choose how best to nurture them. Those actionable insights, combined with the overall speed and consistency of your interaction with interested parties, mean that your conversion rate can’t do anything but improve.
How to implement automated lead nurturing with ScoreApp
Automated lead nurturing isn’t as easy as pressing a big button marked ‘on’. We wish it was, but there’s a lot more to it than that. It’s a process, so let’s start from the beginning.
1. Capturing leads
Once one of those lovely leads has visited your landing page or social media, make sure they stick around with ScoreApp.
With ScoreApp, the possibilities are practically endless. As a full lead generation tool, use ScoreApp for a wide range of lead capture formats, including:
- Quizzes – the engagement factor of quiz marketing makes it undeniably effective. Participants get instant, personalised results based on their answers. You get an insight into your leads’ minds!
- Surveys – using a survey as a lead magnet can also be extremely effective, especially if you’re looking for views on specific products or services.
- Webinars – a great way to build rapport with leads, so long as they sign up. ScoreApp gives you templates to build an enticing landing page, complete with headlines that grab visitors by the eyeballs.
- Waitlists – gather information and build interest for upcoming products, services, and events with a waitlist. Ask your questions so you can segment and categorise incoming leads with ease.
- Lead generation challenges – get people to sign up for a short burst in a challenge format to solve a specific problem. It’s a great way to introduce your business to new leads and gamify the process.
No matter the lead generation format you choose, ScoreApp’s drag-and-drop editor, built-in capture form, and ready-to-go templates make it easy to set up.
And with ScoreApp, you get far more than just a contact email address. With the right questions, ask leads about their goals, priorities, emotional reactions, and where they need help.
2. Segmenting and scoring your leads
Segmenting and prioritising leads is just as important as bringing them into your world.
The most general way to categorise leads is by demographic, specific interests, and the pages they’ve visited on your website. But ScoreApp’s pre-qualifying questions (or a quiz) let you take things a step further.
The answers you get back can tell you a lot about a potential lead, particularly what level of attention they need.
A lead who returns a low score is probably going to need more steering and beginner-level resources. On the other end of the spectrum, a high scorer is likely better informed and closer to purchase.
By segmenting your leads, you’ll be able to create a priority list. Assigning a value to each lead based on their answers, score, and behaviours is a quick way to direct your resources to where they’ll have the biggest impact. That gives sales teams the chance to focus on the strongest prospects, the leads that are a good fit and worth wooing rather than those less likely to convert.
And by automatically sorting and segmenting leads based on their scores, ScoreApp makes it easier to see who you need to talk to – and how best to go about it.
3. Create automated and personalised marketing campaigns
Teamwork makes the dream work, so make sure you connect ScoreApp to your email marketing tool of choice for the best pairing since cheese and crackers.
By integrating ScoreApp, you can send email campaigns (automatically, of course) to anyone who has completed a quiz, joined a waitlist, or requested any other form of lead magnet.
Personalising these messages to match their results can make a stronger connection, so it’s the perfect opportunity to include helpful hints and calls to action.
With automated marketing and follow-ups focused on specific resources or tips tailored to the recipient’s needs, you can really demonstrate your value and encourage that all-important buy-in.
4. Test and tweak for the best results
For best results, regularly check your lead magnets are working and getting the results you want. ScoreApp’s analytics will let you know just how well your quizzes, landing pages, and emails are doing.
By monitoring open rates, conversion numbers, and engagements, you can make sure your lead nurturing efforts are having the biggest impact. And if there’s something not quite right then it’s a simple matter of making a few tweaks and adjustments to make the whole operation sing.
Market your business on repeat with ScoreApp
Automated lead nurturing not only frees you from laborious lead management tasks, but it also means you understand your potential customers better.
With segmentation and scoring tools, email integration for the personal touch, and communication that is ‘always on’, you can make sure you make the most of every lead.
Start taking advantage of automated lead nurturing and see just how big a difference it makes to your business. Try ScoreApp for free today.
