Webinars are a powerful tool for engagement, education, and growing your audience. In fact, 95% of business owners state that webinars are a vital part of their marketing strategy.
But there’s a problem that plagues progress when it comes to webinar success: low attendance rates and, even worse, no shows driven by a lack of engagement.
Your webinar content may be slick, compelling, and insightful. But if people don’t attend (or don’t want to attend), you’ll never see a return for your efforts.
While the situation is frustrating, with the right tools and know-how, you can increase your webinar attendance. You can also transform your attendees into long-term clients or customers. Enter ScoreApp.
Here we’re going to explore how ScoreApp can help you attract more people to your webinar, boost your attendance rates, and accelerate your business growth.
1. Create a webinar landing page with ScoreApp
ScoreApp will help you market a webinar and attract more attendees – starting with a visually appealing landing page.
Producing a landing page that hooks your target audience in and outlines the exact benefits of attending your webinar will significantly boost your attendance rates.
By using a free landing page builder like ScoreApp, you can:
- Add images, content, and copy to your webinar landing page with ease
- Use easy drag-and-drop features to customise your landing page
- Analyse your performance with in-built data and performance insights
- Grab your audience’s attention by launching a quiz-based lead magnet (more on that soon)
Tip: Work though our insider landing page creation tips to earn the best results for your efforts and improve your webinar attendance conversions.
2. Personalise your webinar registration process
To drive more engagement and ensure your webinars offer maximum value, you can use ScoreApp to ask a set of pre-qualifying questions with a quiz lead magnet.
By launching an interactive quiz, you’ll gather a wealth of invaluable insights based on your audience’s specific curiosities or pain points in a way that’s less formal and more rewarding.
Working with the answers you receive, you can tailor your webinar content to meet the needs of your audience head on. This approach will also give you the data to personalise your follow-up communications and convert your leads into loyal customers.
ScoreApp makes it simple to create scored quizzes and give personalised feedback during the webinar registration process with drag-and-drop features while giving access to a range of customisable templates.
Tip: Use ScoreApp’s free and full customisable webinar registration template to start interacting with your target audience and getting to know them better.
3. Automate your webinar reminders with email integration
Email marketing is a powerful tool for interacting with your audience and, ultimately, getting more webinar registration sign-ups. But to earn results, you’ve got to get personal.
86% of consumers say they’re willing to share their email address for personalised experiences and incentives.
If you’ve grabbed your prospects’ attention with your landing page and quiz-based lead magnet, you can leverage your email marketing to send highly personalised webinar attendance reminders.
It’s possible to integrate ScoreApp with your preferred email marketing tool to send automated yet personalised webinar updates or reminder emails that will drive extra engagement and boost those all-important attendance rates.
Tip: Explore our guide on how to implement email marketing for lead generation and sales to increase your webinar sign-ups and attendance.
4. Segment your leads for targeted follow-up engagement
Businesses who use segmentation for their marketing communications generate 73% higher conversions. To market a webinar effectively, getting into a personalised marketing mindset is a must.
By creating a ScoreApp quiz to complement your webinar marketing and lead generation efforts, you can ask your prospects any questions you feel will be valuable to your business.
You can use your quiz answers to arrange your participants (leads) into specific segments based on their needs, interests, or pain points (or anything else you feel is relevant) and personalise your follow-up communications.
Sending personalised emails, updates, and even webinar replays to the right audience segments at the right times will help you convert more leads while significantly boosting your attendance rates.
Tip: Check out ScoreApp’s full list of integrations to see which of your existing tools you can use with this powerful lead generation and engagement platform.
5. Boost your results with post-webinar offers and surveys
A business webinar doesn’t stop once the event is wrapped up. By continuing to engage your attendees post-webinar, you’ll not only inspire long-term loyalty but encourage them to sign up to the next one.
With ScoreApp, you can spark post-webinar engagement by sending your attendees offers and surveys based on their needs and interests.
In addition to enhancing your webinar sign-up experience with an interactive quiz, you can send timely feedback forms, surveys, or tailored incentives, which:
- Help you gather deep dive data to understand your prospects even better
- Generate well-qualified leads for your business
- Cement brand trust and awareness
- Keep your customers engaged, interested, and incentivised
By integrating ScoreApp with your existing CMS or email marketing tool, you can craft effective post-webinar engagement content with ease and earn the best possible return for your webinar marketing efforts.
Tip: Decide which post-webinar engagement tactics are best for you by reading our definitive guide to survey vs feedback forms.
Increase your webinar attendance with ScoreApp
The perfect addition to your current business tools and webinar software, ScoreApp will boost your webinar attendance rates with engagement and automation features that will empower you to:
- Build an attention-grabbing webinar landing page with ease
- Add personalisation to your webinar registration page and process
- Create customised quizzes to generate quality leads and gather invaluable attendee insights
- Automate and personalise your follow-up emails and webinar reminders
- Segment your leads with targeted follow-ups and communications
- Boost your webinar marketing results with post-webinar offers, surveys, and engagement incentives
The best webinar platform for engagement, ScoreApp will keep your attendance rates consistently high and attract droves of top-quality leads to your business.
Try ScoreApp for free to level up your next webinar marketing campaign and accelerate your business’s growth like never before. It’s the smarter way to generate higher-quality leads.
