Finding investors for your business can feel a little bit like trying to find the perfect romantic partner – only there’s no Tinder equivalent where you can match with people who are looking to put money into your company.
Buying into and selling parts of a business are far more complicated ventures than finding love at first swipe.
Or, are they?
While you may not be able to easily thumb through keen investors in your area (or worldwide), there is a way to make it far easier on yourself to find those professionals who are eager to form a business relationship – whilst putting yourself way ahead of the competition.
It’s all about using the best type of lead magnet to draw in the right people and create opportunities for yourself by showcasing exactly what sets your business apart from the rest.
It’s a quiz!
And we’re going to show you exactly why quizzes are such great lead magnets, as well as how to quickly and easily make one of your own using a ready-made template.
Why lead magnets matter for attracting investors
You already know how tough it can be to find genuine investment opportunities, particularly in competitive industries.
Companies vie for attention, shouting about their value and long-term growth potential. You and your competitors are basically fighting it out for limited spots at the table with the same few investors.
But with the right lead magnet you won’t have to commit precious time and resources trying to find willing investors, or answering the same questions over and over again. You’ll have complete transparency and be able to demonstrate your potential effectively.
You’ll then have pre-qualified investment leads banging down your door, with no other companies to compete with either – they’ll still be screaming out into the void, along with everyone else in the game.
By presenting a series of targeted questions, quizzes can help you filter out investors who don’t align with your goals and put yourself in that big (metaphorical) shop display window where everyone wants to be.
Investors will be able to evaluate the key metrics, market positioning, and financial readiness of your business. They’ll gain a solid snapshot of your company’s strengths and swiftly decide whether to take things a step further.
Beyond filtering leads, quizzes establish a first layer of engagement that builds credibility. If you can offer up useful, data-driven information, you’ll demonstrate value and expertise, which will help establish rapport with potential investors.
This first interaction sets a foundation of trust, making leads more likely to engage further and seek investment with you. They’ll see you as a knowledgeable and credible option worthy of serious consideration for a business relationship made in heaven.
And we’ve got just the template for you to do this.
The Could I Sell My Business? template
As a business owner, you’ll know that a big stumbling block when you’re looking to sell or find investment for your company is that you have to be able to display those necessary metrics and data that can get you a fair deal.
But, time and again, you go through the whole song and dance, wasting time and money, just for it to peter out and go nowhere.
This quiz can provide important insights and let investors know they’re heading in the right direction if they’re thinking about speaking to you. You’ll be clearly telling them what they need to know about your organisation’s current value and growth potential from the very start.
Here’s what The Could I Sell My Business? template offers you and your leads.
How it solves common challenges
While lead magnets such as PDF guides and video courses provides a ton of value, a quiz goes one step further by displaying key information and financial performance indicators – this sense of your business’s value will benefit investors early on.
Key features and benefits
What sorts of benefits do we mean? We’re talking:
- Insightful data collection: The quiz template gives investment leads immediate feedback on your business’s strengths and areas for growth – so they’ll get a feel for getting involved with you.
- Pre-qualified leads: By showcasing relevant information, a quiz naturally attracts leads who are looking to invest in your area of business. You’re not just throwing it out there for anybody to view (and not having to repeat yourself, day in, day out) – you’re interacting with genuinely interested parties.
- Instant results: ScoreApp quizzes give instant feedback, so your leads get a quick, engaging experience that holds their interest and is well worth their time. You’ll really stand out from the dozens of companies who go to them with dry, boring pitches.
Setting up and using the template for investment opportunities
You’re already busy looking for new investment opportunities, so the last thing you need is to be wasting time and effort building a lead magnet – and a web page to host it from scratch.
That’s why we’ve made it as straightforward as possible to tailor The Could I Sell My Business? template to your needs and branding.
It’s fast, it’s simple, and it doesn’t require any design or website development skills from your end – we’ve done all the tricky stuff for you.
Let’s look at how you use this quiz template, then.
Step 1: Customising the template
While the template already contains great content to use as is, it can be adapted with information of your own.
All you have to do is edit the pre-built sections with your own branding and add in messaging that’s relevant to your areas of investment interest and business expertise.
Step 2: Promoting the lead magnet
Once you’ve got your lead magnet looking how you want it and have set up your questions and answers in the quiz, it’s time to send it out into the world to bring those leads rushing in.
Shout about your amazing new quiz wherever you can and tell people exactly what it offers investors.
For example, a quiz with immediate value and the right information will intrigue potential leads, so it can do really well on your social media channels – be sure to send it out to your email lists too.
Make the most of these platforms, as they can be incredibly powerful ways to interact and engage with your audience.
Step 3: Leveraging results to generate interest
The real beauty of ScoreApp is how simple it is to take your collected insights to engage leads further with the automated segmentation and follow-up tools.
Those post-engagement tasks that often feel difficult or time-consuming (such as personalising your responses to leads and taking them through the nurture sequences) become far faster and easier when you take advantage of the in-built tools in ScoreApp.
Take your investment lead generation to the next level with ScoreApp
If finding investment opportunities frustrates you, ScoreApp is here to ride to the rescue.
When you use one of our templates, such as The Could I Sell My Business? quiz template, the typical pain points associated with getting investors on board become a thing of the past.
Sick and tired of flaky or irrelevant investors? Quizzes attract a higher quality of lead – people who are genuinely interested in investing with you, and are pre-qualified for buying a stake in your company.
Can’t get investors to interact with what you’re putting out there? A quiz draws them in by giving them something of value whilst being a fun and interactive way to find out what they need to know.
Struggling to make the leap from mild interest to actual investment? Your audience will be primed, intrigued, and more likely to convert and take the next step with you when you give them their personalised report.
A quiz really does tick all the boxes – and ScoreApp optimises each stage of the journey by automating and streamlining the whole lead generation process.
And you don’t have to waste time and effort learning how to code or create something from scratch – you can get this done in minutes, no matter what level of tech knowledge you have. The template is right there, just waiting to be filled out.
Try ScoreApp for free today to see for yourself how a well-designed quiz can improve your investment strategy, bring in more pre-qualified leads, and provide the data that turns investors into potential business partners.
