If you want to make more sales on repeat, don’t just “grow” your ConvertKit list.
Focus on attracting relevant leads and learning more about them so that you can nurture them in a personalised way until it’s time to make them the right offer.
That’s where a ScoreApp quiz lead magnet comes into play! And by connecting it with ConvertKit (now called Kit), you’ll create a full funnel.
We’ll show you how.
What are the benefits of using a quiz for lead generation?
A quiz lead magnet is a lot more effective than traditional PDFs and downloadable resources. Why?
- Unlike static lead magnets that are overused and the same for everyone, quizzes offer a valuable and personalised experience to your customers. No wonder the former only convert at 3-10% and the latter at a whopping 30-50%!
- Lots of PDF lead magnets end up gathering dust in your audience’s Downloads, whereas quizzes are interactive and happen in real-time
- By asking them strategic quiz questions on their challenges, goals, preferences, and needs, you’ll learn all about your audience
- You can also use these questions to pre-qualify them based on whether or not they’d be the right fit for your products or services
- Your quiz will segment them automatically depending on their answers and results
- You’ll get to nurture your new leads in a personalised way (much more effective than sending the exact same email sequence to everyone!)
- You’ll increase your sales by making the right offer to each lead after they’ve been nurtured (for example, this could be inviting them on a call with a tailored message or recommending the best digital product or service for them)
See? When you start with a quiz, you get MORE than engagement. You’ll rely on a full funnel that keeps selling for you!
Create your ScoreApp quiz lead magnet for FREE
Can I create a lead magnet in ConvertKit?
You can’t create a proper ConvertKit lead magnet because this is an email marketing tool first and foremost.
So, you can only use a basic lead capture page, upload a resource, or offer a lead magnet that you created through a separate platform.
That’s why we recommend building your quiz lead magnet with ScoreApp and connecting it with your Kit account!
How to create a ScoreApp and ConvertKit quiz strategy in 5 steps
It’s easy to connect these two tools, but let’s start by planning a quiz that works for your business, customers, and goals.
Step 1: Set up your ScoreApp quiz lead magnet
Before creating your quiz, come up with the right idea and angle. An effective lead magnet:
- is attractive for your target customers (especially by solving a small problem for them)
- brings you the data you need to achieve your lead generation and sales goals
- is so good that… you almost feel bad sharing it for free!
For example, let’s say you’re a web designer. Your target clients DIYed their website but it hasn’t been generating business. So, your quiz lead magnet could be a “FREE Website Diagnostic Scorecard” or “Why is my website not bringing me clients (& how to fix it)?”
Once you’re clear on your goals and angle, make the most of ScoreApp’s intuitive features to create your quiz lead magnet, such as our drag-and-drop builder, library of templates, and AI.
- Create your quiz landing page – Write compelling copy, highlighting how taking this quiz will benefit your target customers. Then, complement it with relevant visuals (like photos and videos), social proof (such as reviews from past customers or beta testers), and calls to action
- Build your quiz – Focus on 5-15 questions that are entertaining to answer, lead to valuable results for your participants, segment them strategically, and give you the insights you need. So, using our web designer example: “Since your website isn’t doing well for you, how have you been getting clients so far?” and “How much would you be willing to invest in a website that brings you at least 100 new leads every month?”
- Craft different results pages – Forget about basic results or percentages! With ScoreApp, these pages are dynamic, in-depth, and personalised. For example, you could include some valuable tips based on someone’s score range
Step 2: Integrate your ScoreApp and ConvertKit accounts
Regardless of how techie you are, we bet you can complete this second step in a minute:
- Get your API key from ConvertKit (click on your profile icon and then Settings -> Advanced -> API)
- On ScoreApp, go to the Integrate section, and select ConvertKit
- When prompted, enter your ConvertKit API Key
Yep, that’s literally it!
Step 3: Map your ScoreApp and ConvertKit fields
Now, the two tools are connected. So, whenever someone completes your ScoreApp quiz, they’ll be added (or updated) as a ConvertKit contact, and you get to choose which list they’ll feed into. ScoreApp will also share their First Name, Last Name, and Email.
As seen before, though, you’ll get the best results by nurturing your ConvertKit contacts in a personalised way. For that to happen, you must get the two tools to share more information.
So, in the same Integrate section in ScoreApp:
- Map leads form fields – Is there anything else that you want your leads to share when they sign up for your quiz? For example, a web designer might want to include a field titled “Website URL”
- Map result fields – THIS is what allows you to segment your leads and nurture them in a tailored way! Create new ConvertKit fields and tags based on someone’s ScoreApp quiz results (their overall score, a specific category, their answer to one question, and so on), and use them to feed into your ConvertKit lead scoring system. For example, our web designer could do this based on how someone answered the question “Are you a solopreneur, or have you got a team?” and their overall score. If it’s low, it means this lead would reeeeeeeeally benefit from a brand-new website. If it’s fairly high, they might only need a “Fix your website in 2h” session
Step 4: Nurture your leads with automated and personalised ConvertKit emails
Remember the mapped fields in the previous section? On ConvertKit, you can use them to either:
- Set up a different email sequence for each segment
- Personalise certain elements in your emails, such as some of their wording, subject lines, and links
Either way, the goal is to plan email sequences that feel relevant to each lead and that help you nurture and sell to them effectively.
While this obviously depends on your goals and business model, here are some email ideas:
- Welcome your leads, and tell them what they can expect from you
- Focus on their biggest problem (hint hint: your ScoreApp quiz questions can uncover it!)
- Educate them with valuable emails and additional resources (like blog posts and videos), tackling their concerns, helping them reframe their beliefs, and showing them the importance of investing in your services or products
- Create a connection by showcasing your personality and sharing relevant stories
- Build trust with your new leads: show them how you helped clients who used to be in their shoes (reviews, case studies, and narrative-based emails are PERFECT for this!)
- When the time is right, invite them on a call with a personalised message, or recommend the best service or product for them
Step 5: Keep optimising your ScoreApp and ConvertKit quiz funnel
You’ve done most of the work by now (high five!). To really set yourself up for success, though, make sure you also:
- Test your quiz and emails before launching them – Let’s avoid broken links, faulty automations, and bad surprises. Check every single element of your funnel: does it work smoothly on both desktops and phones?
- Conduct some A/B testing – Find out what your leads enjoy the most (and least) by showing them different versions of the same element, like one email or landing page
- Check your analytics – Do this regularly on both ScoreApp and ConvertKit. How is your audience engaging with your quiz and emails? Which split-testing version performed best? Where are you losing most of your leads? Keep optimising your funnel accordingly to maximise your sales on repeat!
Sell more (and more easily) with a ScoreApp and ConvertKit quiz lead magnet
Stop wasting money by filling your list with irrelevant contacts and sending the same emails to everyone!
Attract more of the right people with a compelling ScoreApp quiz, identify their unique situation, and nurture them accordingly with ConvertKit until it’s time to make them a tailored offer.
Ready to automate this process and boost your sales? Then, create your quiz lead magnet with ScoreApp today and for FREE.
