As a business owner, you’ll no doubt have experienced the struggle that comes with generating *actually* high-quality leads.
In fact, when you hear ‘lead generation challenge’, you might instantly associate it with the above: a seemingly impossible feat. But we’re here to show you the true definition of how it provides your clients with a (good) challenge of their own to get stuck into. Less stress, more success.
Here’s the thing: people love a challenge. Challenges help promote career growth, increase confidence, and open up a whole host of new opportunities to learn ongoing skills. Your target audience has already shown interest by landing on your page – you just need to give them the push to get started.
So, what’s the process?
Increasing your sign-ups with ScoreApp is as easy as 1, 2, 3:
- Build a cut-through landing page
- Ask a series of insightful (not interrogative) questions
- Integrate with your email to deliver the challenge information
Read on to find out how our tool will help your audience rise to the lead generation challenge, one interaction at a time.
What makes a successful lead generation challenge?
Before we dive into the deep end of setting up a lead generation challenge, let’s cover the basics of what you need for it to be a hit with your participants.
Your challenge needs to tick several boxes to fit the criteria, including:
- Clear, specific goals: just like people love a challenge, they also thrive when they have a goal to work towards. Set measurable (and realistic) objectives for your participants – like increasing sales or email sign-ups.
- Targeted audience: narrow your audience down to a specific group who will be genuinely interested in your products or services. This will mean you’ll get the right kind of people taking part.
- Valuable incentives: provide tempting rewards that appeal to your audience to keep them feeling motivated along the way – like a free ebook or an exclusive discount on your services.
- Timeframes: without a deadline, it’s easy for people to dawdle. Set a clear timeframe to create a sense of urgency and encourage fast action.
- Engaging content: keep your participants excited throughout the challenge by focusing on content and educational materials that inspire. Tutorials, worksheets, and videos are ideal for this.
- Swift follow-up: converting leads into customers is key – which is why ensuring there’s a solid follow-up is crucial. Plan to send exclusive offers or personalised emails once they’ve completed the challenge to get the best results.
Let’s take a sales coach looking to increase the sign-ups for their courses, for example. They could create a ‘7-Day Sales Pitch Refinement’ challenge to teach participants how to craft a winning sales pitch over the course of a week, offering templates, scripts, and feedback opportunities – all of which covers the above.
Now you have an idea of the formula behind a solid lead generation challenge, here’s how you can use ScoreApp to make business success.
1. Decide your lead magnet challenge details
The most important thing to consider before launching a lead generation challenge is your overall goal. It acts as the framework for the entire process: without it, you’re pretty much going in blind.
Do you want to increase your sales and encourage new bookings? Perhaps raising brand awareness by nurturing an online community is high on your agenda? All of these things require a different approach – which is why knowing exactly what your goal looks like is crucial.
Write down your priorities, clearly define your ideal outcomes, and the details will follow.
2. Create your lead magnet challenge landing page
Once you have your goals clearly set, it’s time to get started on your landing page. This is where your lead magnet challenge will sit – and what your prospective clients will see before investing in the course.
Setting this up on ScoreApp is a breeze. Simply use our drag and drop feature or ready-to-go templates to build a page that not only represents your brand, but also speaks directly to your audience.
There are a few things to factor in when it comes to creating a strong landing page:
- Catchy headline: this will be the first thing your visitors see – so make it count! You want to make sure your headline is clear and straight to the point, but still interesting to read.
- A sub-heading that sells: the first headline gives an idea of what the page is about, while the sub-heading is what converts the sale. Give people incentives, a clear picture of timelines, and highlight the benefits they can expect from taking part.
- Simple bullet points: clunky text is a no-go for any lead magnet challenge landing page. Avoid skim-readers clicking ‘exit’ by structuring your copy with punchy bullet points that cover all the basics (and benefits) of the challenge.
- Clear call to action (CTA): a stand-out CTA is the most important part of your page. It gives people clear direction of what to do next – so, make sure it’s bright, bold, and includes action-driven copy.
- Strong hero image: set a trusting tone with your visitors by including a hero image that grabs attention from the get-go. Choose a shot that’s relevant to the topic – and not just aesthetic – so they know they’re in the right place.
3. Ask pre-qualifying questions to understand your audience
The best way to gain valuable information about your visitors is by asking them a series of pre-qualifying questions before you reach out to them. This means you can assess whether they’re a good fit for your business, saving you precious time and energy.
You can also use the data to refine your content strategy moving forward so that what you’re sharing appeals to your target audience.
With the built-in ScoreApp feature, you can attract your ideal clients in just a few clicks.
Here are some examples of questions you could include:
- What is the biggest challenge you’re currently facing?
- What’s your current budget for [type of work or service]?
- What strategies have you found most effective so far?
- What are you hoping to achieve by participating in this challenge?
- How open are you to trying new solutions to overcome your challenge?
Be sure to keep them short, snappy, and relevant – the less work your visitors have to do, the better! See here for more example questions.
4. Create your results page and email
The results page is what your visitors will see once they’ve submitted their details. Its overall purpose is to:
- Show them their score from the quiz
- Provide helpful insights
- Increase your brand authority
- Build trust with your audience
- Make them an offer they can’t refuse
This is the perfect opportunity to get people excited for the challenge and boost momentum from the very start.
An example piece of content could be a short video introducing yourself and what taking part in the challenge involves. Since people like to see – well, people – this is a highly effective yet simple way to put a face behind your brand and form a valuable connection with your audience.
Connect your email marketing platform to deliver the challenge
ScoreApp integrates seamlessly with your chosen email tool, enabling you to automate the rest of the challenge delivery process with total ease. The beauty of this is that you can schedule each email in advance, so once it’s all set up you don’t have to lift a finger.
Automated email marketing is incredibly effective when it comes to forming a more personal connection with your participants. According to HubSpot’s 2024 State of Marketing Report, 94% of website visitors aren’t ready to buy and need nurturing through the sales funnel.
With regular emails tailored to their needs and interests, you can remain at the forefront of their minds, build trust, and drive those sales.
Regardless of your email marketing platform, the ScoreApp integration process remains the same.
Here’s how:
- Open your ScoreApp dashboard.
- Select ‘Integrate’ in the blue sidebar.
- Choose your tool preference and click ‘Connect’.
- Go through the authentication process.
- Enjoy the benefits of automated emails!
Lastly, don’t forget to check in with your participants for feedback so that you can refine and improve the challenge accordingly.
Create your lead generation challenge in minutes with ScoreApp
ScoreApp is designed for entrepreneurs just like you who are ready to convert leads to sales – while freeing up valuable time and resources.
From customisable landing page templates to pre-qualifying questions with a results page to seamless CRM integration, we’ve got it covered. Sign up today for free to get started!
