5 Lead Generation Ideas to Grow Your Audience in 2025

Growing your audience is one of the best ways to guarantee your business grows, too. When you get more of the right people in your world and nurture them regularly, it will result in a steady stream of sales. 

So, what’s the best way to find the right leads and grow your audience in 2025? 

The answer is through a smart, well-executed marketing strategy and access to the best software, such as ScoreApp.

In this blog post, we’ll explore five methods to generate all the leads you need in 2025 – and we’ll show you how ScoreApp makes the process easier and more effective.

1. Create interactive lead magnets

If you want customers, first you need prospects.

A lead magnet is a tool used to attract prospects that align with your business. Interactive lead magnets, like quizzes, scorecards, or surveys, stand out because they don’t just inform—they engage. 

They entertain, educate, and, most importantly, make your audience feel valued.

Have you ever thought about how much more enjoyable it is to answer a quick, fun quiz rather than reading just another blog post? That’s the beauty of interactive content – it grabs attention and it keeps it.

Types of effective lead magnets

An effective lead magnet is an interactive lead magnet, and they come in various forms. 

Choosing the right one depends on your target audience’s needs and preferences. 

Here are some good examples:

• Quizzes and Scorecards: Content like ‘What’s Your Fitness Personality?’ would attract leads and allow segmentation based on responses.
• Calculators: Tools like an ‘ROI Calculator for Small Businesses’ would be practical and useful, plus answer a burning question for small business owners.
• Webinars and Mini-Courses: Live sessions or short courses, like “Mastering Digital Marketing in 2025,” would allow you to show off your expertise. 

Think about it. Each of these lead magnets solves a specific problem, answers a question, or provides value in a way that will tempt their audience to come back for more.

How to choose the right lead magnet for your business

Always start by putting yourself in your ideal customer’s shoes. What are their biggest challenges? What are their burning questions? If you’re not sure, simply ask them. 

How? By creating a quick poll, survey, or quiz to gather data.

Next, make sure your lead magnet offers something actionable. For example, if you’re a financial planner, the quiz “Are You Ready for Retirement?” could easily be followed up by tailored tips that deliver immediate value.

With ScoreApp, creating lead magnets is simple. From our library of customisable templates you can build a quiz or scorecard that delivers for your audience. Then, you can follow up through email marketing with personalised results that show your expertise and build trust.

Example lead magnet 

Imagine a fitness coach that’s targeting busy parents who want to improve their health but struggle with time. A quiz such as “What’s Your Fitness Style?” offers tailored suggestions, making them feel seen and understood while building the coach’s reputation as an expert.

2. Leverage personalised email campaigns

People love to feel seen and understood. That’s why personalised marketing is non-negotiable in 2025.

According to global consulting firm McKinsey, 71% of consumers expect personalised experiences, and 76% feel frustrated when they don’t get them. Personalised emails are an important way of delivering targeted messages that match your prospects’ needs and preferences.

Why personalised emails work

• They show your audience that you understand their needs.
• They drive higher open and click-through rates.
• They nurture relationships over time, building trust and loyalty.

Personalised emails don’t have to be complicated. Little touches—like using someone’s name or referencing their interests—make all the difference.

How to create effective personalised email campaigns with ScoreApp

1. Segment your audience: ScoreApp automatically sorts your leads based on quiz responses and gives you tailored insights into your audience’s preferences.
2. Integrate with email providers: Tools like Mailchimp or ActiveCampaign will sync seamlessly with ScoreApp, and make it easy to set up your email sequences.
3. Use targeted messages: Write your emails so that they address your audience’s specific challenges or interests, and include a message that makes them feel personal and relevant.

Example personalised email campaign 

A financial coach uses ScoreApp to segment leads gathered from a quiz ‘What’s Your Money Mindset?’ 

They follow up with tailored emails:

• New graduates get tips on budgeting.
• Young families receive advice on saving.
• Retirees get strategies for managing retirement funds.

By addressing each group’s specific needs, the coach builds trust and increases their conversion rates.

3. Partner with influencers or complementary brands

Sometimes, the best way to grow your audience is by tapping into someone else’s.

Collaborating with influencers or complementary brands allows you to access entirely new audiences while building trust through their trusted brand’s stamp of approval.

How to find the right partners

• Look for influencers or businesses with similar values and an audience that overlaps with yours.
• Create a co-branded campaign that features a lead magnet, such as a shared ScoreApp quiz or a webinar.

Example brand partnership

A luxury travel agency partners with a high-end luggage brand to create a ‘What’s Your Travel Style?’ quiz. 

The luggage brand shares the quiz with its followers, driving leads back to the agency.

4. Host engaging virtual events

Webinars and online workshops are one of the most effective ways to generate leads. Why? Because they allow you to showcase your expertise and interact in a live setting with potential customers.

Why virtual events work

• They build trust by positioning you as an expert.
• They create opportunities for live interaction and feedback.
• They’re accessible to a broad audience, no matter where they’re located.

How to run a successful virtual event

1. Set clear goals: Are you focused on education, lead generation, or both? Decide.
2. Use ScoreApp for registration: Create engaging scorecards to collect contact details and pre-event survey responses.
3. Follow-up: After the event, use the data you’ve gathered to send personalised recommendations for follow-up conversations.

Example virtual event strategy 

A software company hosts a webinar called ‘Streamline Your Workflow in 2025.’ By using ScoreApp, they manage sign-ups, collect data from attendees, and send follow-up emails that are tailored to each prospect’s industry.

5. Optimise your social media for lead generation

In 2025, social media platforms are still the best way to reach your audience, but you need to stand out and be consistent to see results.

How to maximise your social media presence

• Share interactive content: Promote your quizzes and scorecards through consistent posts, stories, and ads.
• Engage with your audience: Respond to comments and messages in order to build relationships.
• Run targeted ads: Use smart paid campaigns to reach the right people and drive traffic to your lead magnets.

Example social media strategy 

An interior design company runs a ‘What’s Your Home Style?’ quiz on Instagram. By boosting it with targeted ads, they attract homeowners who want to give their homes a refresh and they turn them into leads.

Build your audience, grow your business

Lead generation is how to grow your audience and generate sales for your business, and it’s easier to implement than ever before. 

Here’s a reminder of our 5 strategies: 

1. Creating interactive lead magnets 
2. Personalising emails
3. Partnering with influencers
4. Hosting events
5. Optimising social media

Put these into practice for your business, and you’ll be in a great position for success this coming year and beyond. 

With ScoreApp, actioning each one is simple. Get started for FREE and start growing your dream audience!