The term “well-being” covers a lot of ground – to some it means mental or emotional health, to others it means physical wellness.
Some people will have an incredibly specific idea of what well-being means to them, whereas others will see it as a broad spectrum encompassing multiple topics.
This makes it difficult to pin down clients and entice them to your own area of the well-being space.
If only there were a way to pre-qualify your audience to get the best leads possible in double-quick time…
Thankfully, there is.
We won’t keep you in suspense – and if you’ve read the title of this article (we assume you have, and haven’t just wandered in after taking a wrong turn on Google), then you’ll already know where we’re going with this.
It’s a quiz! We know – shocker, right? It was there at the top of your screen and everything.
But knowing quizzes are the answer isn’t enough – you want to know why they’re so great.
So, let’s find out.
We’ll also show you how to use The Balanced Self Quiz template to generate high-quality leads – plus, we’ve got some extra quiz ideas to get you started!
Why quizzes are ideal lead magnets for well-being professionals
Traditional lead magnets (such as ebooks or webinars) are all well and good, but quizzes provide something different that can really help you stand out in the well-being niche.
Putting a quiz out there for people to find and take part in gives you things other lead magnets don’t, such as…
Immediate client insights
When you ask the right questions and provide information about their answers, your leads will gain extra self-awareness and you’ll collect valuable data.
Both parties get something out of a quiz from the very start.
Effective pre-qualification
Quizzes are such a great way to drill down into the type of well-being advice that prospective clients are looking for.
When you quickly and easily identify leads who align with what you provide, you can send them more relevant follow-up content and offers, and you’ll get off to a strong start if and when they sign up with your services.
Increased engagement
Because quizzes are an enjoyable and interactive experience (as opposed to just sitting and reading through a PDF, say), they lead to higher conversion rates.
People just can’t wait to take a quiz and find out more about themselves – especially when it comes to personal topics such as well-being.
Benefits of using quizzes for lead generation
There are further benefits quizzes provide when it comes to lead generation.
Quizzes are time-saving
With a quiz, you can gather essential information early on to streamline initial consultations with your leads and instantly set them on the right path.
Quizzes are enticing
In taking a quiz, leads get a small taste of what they can expect from you going forward.
Plus, by encouraging future clients to reflect on their well-being, you’ll build trust before you’ve even had a formal interaction with them!
Quizzes provide immediate value
If you want people to click on your lead magnet, you have to give them something they want. Quizzes do that by offering participants insightful, actionable feedback – no waiting around, no wasting time.
Getting something of high value and quality will also enhance their connection with you and your services.
Best practices for using quizzes as lead magnets
As great as quizzes are for generating leads, you need to ask the right questions and do the right things for maximum effectiveness.
Here are a few tips to ensure you’re getting the best out of your quizzes:
- Keep it clear, keep it focused: The more straightforward and focused on client needs your quiz questions are, the better. Don’t overcomplicate things for your audience before they’ve even got started with you – it’ll just put them off.
- Provide value-driven results: Ensure feedback from your quiz results offers tangible value to participants – whether that be direct wellness tips or links to additional resources.
- Automate your follow-up strategy: Make sure you take advantage of ScoreApp’s integration abilities with email platforms. It’ll make things so much easier when it comes to nurturing your leads with targeted follow-up emails and extra content.
Quiz lead magnet ideas for well-being professionals
Have we got your mind racing with ideas for quizzes of your own yet? If not, then we’re about to!
We’ve pulled together five examples to inspire you to get creative with well-being quiz topics you can use to find, and connect with, your audience.
Try one of these to get the leads rolling in…
1. Mind-Body Connection Assessment
- Purpose: To help prospective clients evaluate the current balance between their mental and physical health.
- Sample questions: “How would you rate your current stress levels?”; “How often do you feel physically drained?”
- Client value: They gain key insights into how to manage their physical and mental well-being, with a personalised wellness recommendation from an expert (that’s you!).
2. Discover Your Self-Care Style
- Purpose: To guide leads towards personalised self-care practices – not standard or generic one-size-fits-all advice.
- Sample questions: “How do you typically like to unwind?”; “What self-care activities do you enjoy?”
- Client value: They get immediate recommendations for self-care practices that align with their preferences and can be put to use right away.
3. Wellness Readiness Check
- Purpose: To assess a prospective client’s readiness for starting a wellness journey or programme of their own.
- Sample questions: “How open are you to lifestyle changes?”; “How much time do you currently dedicate to personal growth?”
- Client value: They receive encouragement and tips for beginning a wellness journey that’s tailored to their readiness level. No rushing if they’re a beginner. No basics if they’re more experienced with well-being methods.
4. Identify Your Stress Triggers
- Purpose: To help future clients pinpoint specific stressors in their lives (some of which they may have never considered).
- Sample questions: “What situations cause you the most anxiety?”; “How often do you feel overwhelmed?”
- Client value: They receive clarity on stress triggers, with practical advice for managing or reducing stress in their daily lives.
5. What’s Blocking Your Growth?
- Purpose: To identify personal obstacles that could be hampering a lead’s well-being or progress.
- Sample questions: “What currently takes up more of your time than you’d like?”; “How often do you feel held back by self-doubt?”
- Client value: They receive expert insights into potential blockers, with further encouragement to seek professional guidance (ideally with you!).
The Balanced Self Quiz
To help you get your own quiz up and running, we’ve got The Balanced Self Quiz template for you. It’s perfect for wellness professionals like yourself to reach more high-quality leads that align with your specialties.
Why? Because…
- It’s designed to assess key areas related to well-being – such as physical, mental, and emotional health.
- It provides tailored results – so you can easily identify and address the needs of your prospective clients before you’ve even met them.
- It includes customisation options – whatever your specific strengths are in the wellness niche, the template is adaptable to your particular professional approach.
Setting up The Balanced Self Quiz
If you’re thinking this all sounds great but you don’t have the time or skills to build a webpage to host your quiz from scratch, then put those worries aside!
The Balanced Self Quiz template can be turned into a quiz of your own in minutes and doesn’t require previous experience in development or design.
With ScoreApp’s well-being focused quiz templates, you get:
- Customisable layout and questions: Quickly and easily modify the in-built questions and design elements to align with specific client needs and your own branding.
- Instant results delivery: ScoreApp automatically provides your quiz-takers with feedback, for a seamless and engaging user experience that gives them immediate value.
- Automated follow-up options: ScoreApp’s integrations allow you to set up targeted follow-up emails and nurture your leads with personalised content. No fuss, no drama, no problem.
Boost lead generation for your well-being service with The Balanced Self Quiz template
You want to be seen by potential clients, and they want to feel seen and heard by you – this is exactly what you get with a targeted quiz as a lead magnet.
With the right questions and answers, you can create instant trust and connection with leads, while pre-qualifying incoming clients to quickly determine if they’ll be a suitable match for your well-being services.
If you want an effective, ready-to-go solution that simplifies the whole lead generation process, then you need The Balanced Self Quiz template – it does it all for you so you can concentrate your time and effort on the things you do best.
Try ScoreApp for free today to access dozens of interactive lead magnet templates and get those clients itching to sign up!
