As the availability of online offerings soars, consultants and coaches alike face one major challenge: standing out to their target audiences amongst the ever-increasing crowd.
Of course, as a consultancy-led business owner, you’ll be aware of this common struggle. Because of the nature of 1:1 coaching services, audiences want to see your personality and expertise shine through more than most sectors.
(Not always the easiest thing to achieve behind a screen.)
For people to invest in your services, they need to come to trust you. But they need to relate to you as a person, too.
For example, if you’re a weight loss coach for people who struggle with confidence, your target audience will be drawn to a more compassionate tone of voice – as well as a gentler approach to reaching their health goals. They’ll feel safer and less judged, as opposed to a weight loss coach with more of a ‘no excuses’ focus.
As you may have experienced, it’s hard to gain people’s trust without giving them a test drive of your services and a clear idea of how your expertise can help them. While social media content and blog posts are great, they’re often not enough to convert leads into clients in the wider scheme of things.
And that’s exactly where a lead magnet challenge comes in.
Creating a challenge centred around your consultancy and coaching business provides a whole host of benefits:
- You’ll gain valuable insights into your target audience.
- Participants will learn about your brand in a non-invasive way.
- You’ll encourage people to invest in your services, which will ultimately lead to longer-lasting clients.
- Once your challenge is all set up, the automated emails take care of themselves.
So, where to start? With Scoreapp, you can launch your branded challenge with ease – completely free of charge. Read ahead for some content inspiration guaranteed to ignite a spark between you and your dream clients…
Challenge ideas for business and strategy consultants
When building a challenge around your business consultancy services, it’s important you tailor it to your target audience.
For example, if you want to work with small business owners or solo entrepreneurs, it’s highly likely they’ll be strapped for time. So, it would be more feasible for them to participate in a challenge with a shorter time frame. In this case, make each day count!
On the other hand, companies with larger teams may be more likely to invest more time into completing your challenge. This is a great opportunity to showcase your broad spectrum of services and expertise.
Idea 1: 5 Days to a Winning Business Strategy
Target audience: Small business owners and entrepreneurs
Content: The challenge gives participants the chance to learn how to define their business goals, understand what their competitive advantage is, undergo a SWOT analysis, and outline actionable next steps. It could include a range of content (video, worksheets and educational infographics) to simplify the information and keep people engaged.
Outcome: Because your target audience can’t commit a huge amount of time to the challenge and to learning about your business, this challenge will give them the basics of what they need to know in just five days. Consider it a ‘mini business strategy plan’, to showcase your expertise and give participants a taste of a full strategy session.
Idea 2: 10 Days to Improve Your Team’s Productivity
Target Audience: Managers and business owners
Content: Each day covers easy-to-adopt techniques focused on enhancing team productivity. These might include setting realistic goals, delegating tasks, time management, and performance tracking. You could include proven statistics to demonstrate the positive impact each technique has on improving overall productivity.
Outcome: Once your participants have completed the challenge, they’ll have a well-structured productivity plan in place. But not just that! They’ll have a thorough picture of how your services can continue to benefit their business – which will significantly increase the chances of them investing in you.
Challenge ideas for marketing and branding consultants
Coming across as confident, creative, and charismatic is key for marketing and branding consultants. By creating insightful modules that keep participants engaged, you can reap the benefits of lead magnet challenges to introduce your services in a way that works for your audience.
You can do this by focusing on one area of branding (like tone of voice, defining brand guidelines, or social media strategy) or providing a rundown of the very basics.
Again, this will need to be tailored to your target audience. Always ask yourself: ‘What do they need, and what’s their biggest pain point?’ That will inform the best approach to take for your challenge.
Idea 1: 7 Days to Define Your Unique Brand Voice
Target audience: Small business owners and startups
Content: The challenge will include daily tasks to guide participants in defining their brand’s mission, target audience, personality, and tone. These digestible snippets will cover the start of what they need to know before building their own brand guidelines.
Outcome: After receiving insider tips on how to launch a successful brand, the participants will feel a new sense of empowerment, all while gaining trust in your services. Naturally, this will heighten the chances of them investing in your services for a deeper consultation on how to boost their small business.
Idea 2: 5-Day Social Media Strategy Jumpstart
Target audience: Entrepreneurs and new businesses
Content: This five-day challenge could cover core aspects of social media such as platform algorithms, content planning, engagement strategies, and interpreting analytics to inform strategy tweaks.
Outcome: The participants will finish their challenge with basic knowledge of how to create a strong social media strategy for their business. This in itself will demonstrate the value of your expertise in accelerating online presence, as well as enabling entrepreneurs to embrace their creative side.
Challenge ideas for executive and leadership coaches
If you’re helping your audience feel empowered to lead a team, you need to pave the way. A challenge that dives deep into important topics is key for demonstrating your skills, expertise, and gaining trust.
Be sure to use strong and direct language that gets straight to the point and assures people they’re in the best hands for starting their leadership career.
Idea 1: 7 Days to Transformative Leadership Skills
Target Audience: Mid-level managers and executives
Content: The challenge’s topics could include self-awareness, emotional intelligence, delegation, and effective communication, with daily reflections and actionable exercises. This would be the perfect opportunity to include downloadable worksheets for them to complete each day. You could also start an online community (Facebook, Slack, or an online forum) where participants can share progress and experiences to increase momentum.
Outcome: By the end of the challenge, people will have a personal leadership development plan ready to go, and you’ll be positioned as a trusted coach in nurturing growth and confidence.
Idea 2: 10 Days to Building a Strong Team Culture
Target audience: CEOs, founders, and managers
Content: This challenge would raise awareness of crucial topics in the workplace. Team leaders will learn how to set out cultural values, improve team communication, foster inclusivity, and create a recognition system to celebrate achievements.
Outcome: With a commitment of 10 days, this is a more comprehensive challenge – but the pay-off will make it worth it for participants (and you). They’ll come away with a draft team culture guide which reflects the value of investing in in-depth coaching for an authentic, positive work culture that lasts.
Challenge ideas for career coaches
Idea 1: 5 Days to Finding Your Ideal Career Path
Target audience: Job seekers and career changers
Content: Each day will help participants define their strengths, passions, values, and skills so they can figure out career paths that bring out the best in them. This could include worksheets and questionnaires, and personal journals with motivational quotes from you to see them through. An online forum where people can share their experiences would work particularly well here, too!
Outcome: Because your audience will be looking for clear direction as well as a confidence boost, the challenge will reveal exactly what excites them, what they’re best at, and whether their initial ideas on changing careers will suit them. The five-day course acts as a career exploration worksheet, prompting participants to consider 1:1 coaching with you for further support.
Challenge Title: 7 Days to Update Your CV for Maximum Impact
Target audience: Professionals looking to advance in their career
Content: The challenge will provide tips for crafting strong and straight to the point CV sections that highlight the participant’s achievements, as well as for tailoring applications to roles and companies. To keep it interesting, include a video of you talking through the basics of CVs, worksheets, and a comparison between ‘good’ and ‘bad’ examples for clarity.
Outcome: The short and snappy tasks will help participants feel confident in creating their perfectly polished CV – and will demonstrate your career coaching skills in a way that works for them. In turn, this will encourage them to invest in your services for further direction in discovering career fulfilment.
Challenge ideas for personal development and life coaches
Challenge title: 10 Days to Building Lasting Habits for Success
Target audience: Individuals seeking personal growth
Content: The 10-day challenge will take participants through the ins and outs of effective habit-setting techniques, motivation tips, and accountability strategies, using daily exercises to implement each concept. From knowledge-checking quizzes and video content right through to worksheets and downloadable templates, this is the perfect starting point for anyone looking to level up their life.
Outcome: This challenge lends itself as a personal habit tracker to help participants develop a productive routine, all while showcasing your ability to guide transformative changes in people’s lives with simple, everyday tasks.
Challenge title: 5 Days to Unlock Your True Potential
Target audience: Individuals seeking clarity and self-improvement
Content: Each day, the challenge will cover crucial topics surrounding self-development, such as identifying strengths, setting personal goals, mindfulness, and overcoming limiting beliefs (see you later, imposter syndrome). The variety of content will keep people engaged throughout: think personal videos with motivational talks to downloadable brainstorm templates where people can get their thoughts on paper.
Outcome: After completing the challenge, participants will have a clear roadmap of goals and growth areas – and a gentle nudge to explore your coaching services for continued personal development.
Launch your challenge today with ScoreApp
Consider ScoreApp your all-in-one platform for building challenges that give your audience a whole lot to think about.
Here’s how:
- Build eye-catching landing pages in your own branding. Simply download our template and start creating.
- Ask your audience a series of questions to understand whether they’re the right fit for your brand, saving you valuable time and resources.
- Integrate seamlessly with your existing email platform to allow for automated emails that do all the work for you.
- Create results pages that inform your participants on their progress, achievements, and areas for improvement. The perfect lead to your ‘let’s work together’ CTA.
- Sign up today for free to kickstart your challenge and watch the leads roll in!
