If you own an SaaS business, lead magnet challenges are the perfect tool to attract your dream clients.
Challenges have become increasingly popular in recent years – and for good reason, too. As well as being incredibly easy to roll out, they enable you to gain valuable information about your target audience.
But that’s not all. Lead magnet challenges give you the chance to shout about your services – no forceful sales pitches necessary.
Plus, once you’ve set your challenge up with ScoreApp, you can sit back and let the emails do the automated work.
Here are just a few more benefits of lead magnet challenges for SaaS businesses:
- Help you gain your target audience’s trust, authentically.
- Allow you to create an online community.
- Showcase your offerings in a highly professional way.
- Take away the stress of email marketing.
- Save you valuable time, energy, and costs.
Looking for inspiration on where to get started? Read on for more on the impact of lead magnet challenges and how you can incorporate them into your marketing strategy.
How to generate more leads for your SaaS business with a challenge
From market saturation and encouraging monthly recurring revenue to people signing up for free trials and not staying on, the SaaS market is more competitive than ever. That’s why having a comprehensive lead generation strategy that draws in high-quality, long-lasting leads is crucial for keeping ahead.
Before you get started on your challenge, ask yourself these questions:
What do your target customers need?
The best challenges are the ones that get straight to the point. You want to make it clear to your target audience from the start that taking part will help them overcome their biggest barriers in business.
Research your audience’s biggest pain points and build your challenge accordingly so they know exactly what they’re getting out of it.
What makes a successful lead generation challenge?
When creating your lead magnet challenge, it’s important to include these key parts:
- Eye-catching landing page: This is where you define the challenge timeline, process, and outcomes to your audience.
- Pre-qualifying questionnaire: Ask your audience questions to gauge whether they’re the right kind of client/fit for your brand.
- Clear timeframe: Outline the length of the challenge to keep people motivated and engaged.
- Engaging content: Include a variety of high-quality content (such as worksheets, infographics, and videos) to keep the challenge interesting.
- Community: Start an online community on Facebook, Slack, or online forums, where your participants can share their experiences and progress.
- Results page: Share your participants’ results and include a clear CTA directing them to the next steps.
- Follow-up emails: Keep in touch with your audience and nurture a more personal relationship by interacting with them after the challenge.
- Promotion: Create a series of social media posts (both organic and paid) to promote your challenge to your dream clients!
You can manage all of this with ScoreApp, completely free of charge. With automated emails, a wide range of templates, and the ability to create your own questionnaires, ScoreApp is your one-stop platform for unlocking your hottest leads yet.
Lead generation challenge idea: project management system
If you’re the owner of a project management system, it’s likely your clients are looking for a tool to help keep them on track – day in, day out. You can address this pain point head on with a 7-day challenge which includes a series of organisation hacks, from collaboration tools to prioritising tasks.
Challenge title: 7 Days to Your Most Organised Week Ever
Example content:
- Day 1: How to create a master task list, plus tips for categorising by priority
- Day 2: The benefits of project boards for different tasks
- Day 3: Time-saving ways to assign tasks and set clear deadlines for your team
- Day 4: Why you should organise your projects into ‘milestones’ for maximum motivation
- Day 5: The best team collaboration tools and how to use them efficiently
- Day 6: Customising notifications and reminders for optimal productivity
- Day 7: How to prep for the week ahead by reviewing completed tasks
This offers your audience a comprehensive rundown of the most important aspects of project management, without overloading them. Breaking it down into digestible content each day is key – that way, they’re less likely to drop out. This also showcases your business’ ability to centralise tasks, all while championing team collaboration.
Lead generation challenge idea: accounting and financial management software
For accounting management software owners, targeting small businesses will mean you can offer participants a basic starter pack to understanding (and managing) their finances – which can be an overwhelming task.
Challenge title: 5 Days to Financial Clarity for Your Small Business
Example content:
- Day 1: Understanding income sources and categorising expenses
- Day 2: How to set up invoicing templates and automated reminders
- Day 3: Why you need to be tracking your monthly revenue, expenses, and profit
- Day 4: Learn how to integrate bank feeds and automate expense tracking
- Day 5: Your simple guide to reviewing financial reports
While it looks short and sweet, this challenge will provide your audience with the essentials of financial management. By simplifying bookkeeping, invoicing, and financial reporting, you’ll take the worry out of small business owners. And it’s a highly effective way to gain their trust in your services.
Lead generation challenge idea: customer support software
Whether your target audience is a new startup company or a small business owner, navigating customer service may be completely new to them. A 7-day challenge with short modules to work through presents an ideal opportunity to showcase your customer service software.
Challenge title: 7 Days to a Customer-Centric Support System
Example content:
- Day 1: How to set up a ticketing system for support requests
- Day 2: Tips for using FAQs to create a knowledge hub
- Day 3: The benefits of automated responses for common enquiries
- Day 4: Knowing when to segment customers based on support needs
- Day 5: Learn how to implement live chat for real-time support
- Day 6: The importance of collecting and analysing customer feedback
- Day 7: Become a pro at reviewing and optimising support workflows
Throughout this challenge, participants can understand not just the fundamentals of customer service, but also the ways your software can simplify everything for them. Be sure to include different types of content for each module to keep them engaged – or even include a video of yourself for a more personal introduction to your brand.
Lead generation challenge idea: e-learning and training platforms
The beauty of lead magnet challenges is that they can be incredibly empowering for participants. For example, if you have an e-learning and training platform, you can use it to motivate your audience on each day of the challenge. Be sure to define the goal from day 1 so they have a set outcome to work towards, and use motivational language throughout.
Challenge title: 5 Days to Building Your First Online Course
Example content:
- Day 1: A complete guide to defining course goals for your audience
- Day 2: How to outline course modules and learning objectives
- Day 3: Tips for creating interactive and engaging content
- Day 4: How to set up your course platform with enrolment options
- Day 5: The best ways to promote your course to your audience
By the time they’ve completed the five days of the challenge, your participants will be well up to speed and ready to launch their own online course. This new sense of confidence will nurture a trusting relationship and encourage them to use your software (and expertise) moving forward.
Lead generation challenge idea: cybersecurity software
It goes without saying that owners of cybersecurity software companies have a whole load of crucial information they could share with their audiences. Instead of putting everything out there for the taking, they could create a challenge that is as selective as it is insightful.
A 5-day challenge feeds participants with just the right amount of content to work on without it feeling too overwhelming.
Challenge title: 5 Days to Strengthen Your Company’s Cybersecurity
Example content:
- Day 1: How to set up multi-factor authentication for your team
- Day 2: 5 steps to running a security audit and spotting red flags
- Day 3: Ways to educate your employees on password security
- Day 4: Learn how to use automated alerts for suspicious activity
- Day 5: Top tips for creating a disaster recovery and backup plan
With the set time frame and variety of topics and content, this challenge is perfect for giving your audience a taste of what they can gain from your software.
They’ll finish with two major takeaways: a starting point for their security plan, and a newfound appreciation for using a dedicated cybersecurity software to protect their data. Hello, new clients!
Create your lead generation challenge with ScoreApp
Setting up a lead generation challenge is easy (and free) with ScoreApp.
- Build a landing page in your own branding to catch your target audience’s attention.
- Ask them a series of helpful questions to understand whether they’ll be the right fit for your brand.
- Integrate with your existing email marketing platform to deliver the challenge.
Ready to get started? Register today to unlock your lead generation potential.
