Getting people into the gym should be easy, right?
People want to exercise – you have a place where they can exercise…
People want to get in shape – you’ve got the trainers to help them get in shape…
It should be a simple case of saying: “Come on in, we’ll get you where you want to be.”
Unfortunately, it doesn’t always work like that. Convincing people to sign up and get their gym kit on can be like pulling teeth.
But not when you offer prospective clients something a little different. Something unique.
We’re not even talking about monetary discounts or free sessions (although they can certainly be a key part of a sustainable business growth strategy).
No, to really get people itching to join your gym, you first need to get them to notice you. And to get them to notice you, you need to stand out – not just from your competitors, but from everything else online that’s vying for their attention.
And we’re going to show you exactly how to do that.
Whether you run a gym, a fitness studio, or even an online fitness programme, ScoreApp has ready-made lead magnet templates you can use to capture leads, build client relationships, and convert prospects into actual paying members.
Here’s how to get more gym members and generate more sales for your business.
Why lead magnets work well for fitness businesses
When it comes to health and fitness, people want to feel inspired to take action. They need to be motivated to make a change.
That’s where you come in.
And one of the best ways to get people to sit up and take notice is with something fun, interesting, or helpful (and hopefully all three at once!) – we’re talking things such as quizzes and scorecards.
Building relationships early
Interactive lead magnets like these allow you to filter and pre-qualify leads based on interests and fitness goals – which makes for better conversion rates and increased retention levels.
You’ll be able to build a strong relationship from the very first interaction with your leads, and you’ll also set yourself up as an expert, with the trust and authority that gets people willing to follow your advice.
How ScoreApp can help
Creating, building, and designing lead magnets traditionally takes a long time and a ton of skills and effort – but not anymore!
Because ScoreApp has a whole suite of tools – pre-built templates, interactive scorecards, and other valuable resources – for creating effective lead magnets quickly and easily.
Top lead magnet ideas for gyms and fitness studios
Before we show you exactly how to set up your own lead magnets, we’ve got a few ideas and suggestions to get your mind whirring.
Try these on for size…
1. Fitness goals assessments
A big reason why people find it hard to start working out is that they don’t know what they want to achieve – so they don’t have a plan.
You can open their eyes and give them some guidance here by offering up a quiz that assesses their goals, motivations, and circumstances.
Interactive fitness assessments, such as ScoreApp’s Fit for Life scorecard or Health Check Review template, are engaging ways to attract new leads (particularly health and fitness beginners), as they give potential gym members insights into their fitness levels and what steps they should take next.
You can even customise the templates to reflect your unique programmes or services – so you can funnel your leads to where you want them to go and get them to take the action that works for them and for you.
2. Nutrition guides and meal-planning templates
As you’ll know, becoming fitter and healthier isn’t just about the work you put in at the gym – it’s also about what you fuel your body with.
But this is an area many people struggle to get right, often to the detriment of all the hard, physical exercise they do in the first place.
So how about providing a Personalised Nutrition Audit, downloadable meal planning templates, or nutrition guides that align with your gym’s or your leads’ focus (whether that be weight loss, muscle gain, or something else)?
ScoreApp’s lead capture tools make it easy to collect email addresses for the download and to segment leads into relevant funnels.
You can then set up automatic follow-up emails (using the ScoreApp integration) to provide additional resources or encourage people to book a consultation with you.
3. Free fitness challenges or trials
Everyone loves a challenge, so why not give the people what they want?
A short-term fitness challenge or free trial class really fits the bill here, as it gives leads a taste of your offerings, which then increases the likelihood of sign-ups.
For example, you could promote a ‘7-Day Fitness Challenge’ or a ‘Free Trial Week’ with a lead magnet landing page that captures client details.
The in-built segmentation features in ScoreApp are there for when you need to send tailored follow-ups to participants in your challenge.
They also make it simple to separate your leads based on challenge completion rates or engagement so you can prepare relevant next steps, such as membership discounts or class recommendations.
4. Interactive quizzes and scorecards
Generic, one-size-fits-all fitness advice is not where it’s at.
It’s lazy, uninspiring, and won’t appeal to somebody looking for advice to fit their lifestyle, body type, and goals.
Would you tell a skinny guy looking to build muscle mass to do the same things as a bigger guy wanting to shed some body weight? Of course not!
You need to give expert guidance based on a lead’s preferences and abilities – people want to feel seen, heard, and understood.
Quizzes give them this, as they’re engaging, provide specific value, and get users more invested in your community – help them discover their True Athletic Profile.
ScoreApp has some great templates for creating a quiz of your own. For example, you could create a ‘What’s Your Workout Style?’ quiz, or let people discover ‘Which Group Class Fits Your Personality?’.
You can then automatically send quiz results via email with targeted recommendations, showing how your offerings align with their quiz outcomes.
And, as with the lead magnets mentioned above, ScoreApp is there to help you funnel, segment, and engage with your leads going forward.
5. Goal-setting workshops or consultations
A goal-setting workshop or free consultation is another great way to personalise your offers, provide value, and showcase your expertise.
For example, if you want to invite potential members to sign up for a free call or meeting, you can use ScoreApp’s scheduling integration to make it easy for leads to choose a time that works for them.
You can then follow up after the consultation with a personalised email summarising their goals and linking to your full services.
How ScoreApp helps gyms and fitness studios set up successful lead magnets
Got some ideas of your own ready and raring to go?
No matter what sort of lead magnet you have in mind, the whole process can be set up and optimised in ScoreApp:
- Tailorable templates: There are dozens of ready-to-go templates to choose from, making it easy for you to design interactive lead magnets with minimal effort, from fitness assessments to nutrition quizzes.
- Automated follow-ups: Automated emails and SMS follow-ups keep leads engaged and nurtured, without constant manual effort on your part.
- Personalised experiences: Built-in segmentation tools help you adapt your marketing based on individual lead interests, enhancing the overall user experience.
Best practices for creating high-converting lead magnets in the fitness industry
Fancy a few more bonus tips for how to make the most out of marketing through ScoreApp?
Oh, go on then…
- Know your audience: Make sure you tailor your lead magnets to the needs and interests of your ideal clients, whether they’re beginners, experienced athletes, or wellness-focused individuals.
- Add a sense of urgency or exclusivity: Limited-time offers and exclusive access encourage quick sign-ups and get people excited about joining your community.
- Deliver immediate value: Lead magnets that offer instant feedback (such as quiz results or downloadable guides) see higher engagement and satisfaction. Give, give, give (value) to get, get, get (loyal clients).
- Use data insights: ScoreApp’s analytics features can reveal which of your lead magnets perform best so you can refine your approach for even better results.
Attract new gym members with ScoreApp’s lead magnets
There we have it then – some fun and exciting ways to find and convert high-quality leads for your fitness business.
If you want to create engaging and effective lead magnets (and we recommend that you do, obviously…), ScoreApp has got you covered.
Attracting qualified leads, showcasing your value, and increasing memberships doesn’t get much easier than this.
There are no huge time commitments or tricky design and web development skills required – just pick a template, add in your content and branding elements, then watch the leads pour into your funnel.
Start a free trial with ScoreApp to boost your gym’s lead generation strategy, connect with your audience, and grow your member base today.
