The right free resource will bring more target clients into your world so that you can nurture them directly until they’re ready to invest in you. There’s a reason why we opened with “high-converting” lead magnets ideas for coaches, though.
If you whip out a generic resource, you’ll mostly fill your list and calendar with freebie seekers who have zero intention of buying from you. With a high-converting lead magnet? You’ll attract your actual ideal clients and sell your coaching services more easily!
So, if you’re serious about doing the latter, you’re in the right place.
We’ll help you plan the perfect lead magnet for your coaching business, including ready-to-use ideas and templates.
What type of coaching business do you run?
There’s no one-size-fits-all solution. So, to find the right lead magnet idea for your coaching business, start from that!
- What’s your niche and industry? – Psst: we prepared some ideas and starting points for 8 different ones
- Who is your ideal client? – Be specific! If you try to create a lead magnet for “everyone”, it’ll be so generic that it’ll speak to no one
- How do you pre-qualify them? – Think about what sets your right-fit and bad-fit clients apart. Same with the leads who come to you when they’re pretty much ready to take action as opposed to those who are years away from converting. For example, this could include the problem they’re facing, how it’s impacting their day-to-day life, how it’s making them feel, their budget, their current beliefs, and so on
Make note of all this as we’ll use it to plan your coaching lead magnet!
Coming up with ideas for your lead magnet as a coach
Many coaches make these mistakes: putting together the first lead magnet that comes to mind or what they wish to create. Don’t!
No matter how much YOU love that idea, if it’s not something your ideal clients want, THEY won’t sign up for it.
So, let’s plan your lead magnet strategically!
What problems do you solve for your coaching clients?
When you start from their current problem and work your way backwards, you get to:
- Focus on your specific ideal clients
- Meet them where they’re at right now
- Create the kind of valuable and relevant lead magnet they’ll WANT to access
So, what do most of your coaching clients struggle with before working with you?
For example, as a well-being coach, you probably get enquiries from people who feel constantly stressed but don’t know why or what to do about it. A business coach for solopreneurs? You might deal with self-employed professionals who left their corporate jobs looking for freedom but now feel even more overworked.
Once you’ve identified your target audience’s problem, brainstorm some relevant freebie angles. A high-converting lead magnet hits this sweet spot:
- It feeds into your ideal clients’ biggest pain point or solves a small aspect of it for them
- It positions your coaching services as the logical next step
- It’s so good that you almost feel bad giving it away for free
Got a few ideas? Excellent (but if you haven’t, don’t worry: we will share some with you soon).
Now, it’s time to choose the right format, because THAT can also make or break your sales funnel.
Attract new leads and pre-qualify them with an interactive quiz for your coaching business
You might be tempted to churn out yet another downloadable resource like a workbook or checklist. The problem with traditional PDF lead magnets?
- They’re static, generic, and the same for everyone
- You’d be relying on your audience to download them and actually go back to them (and let’s face it: how many lead magnets are gathering dust in your Downloads folder because you told yourself “I’ll look at them later”?)
- They’re so overused that they’ve become white noise
No wonder their landing pages convert at a mere 3-10%! Then, only some of those who signed up for your downloadable lead magnet will consume it, and an even smaller percentage will invest in your coaching services.
That means that a generic PDF lead magnet would make it HARDER to grow your list and pipeline, and it’d mostly fill them with unqualified prospects who have no intention of investing in you.
So, if you’re serious about mastering lead generation for coaches, start with a high-converting lead magnet that attracts the right people and pre-qualifies them before you talk to them. The best option? A quiz, which converts at a whopping 30-50%!
- A quiz lead magnet makes you stand out and attracts more people by offering them a valuable and personalised experience
- It’s interactive and happens in real-time, so you won’t be relying on someone to download it and remember to use it
- It collects a tonne of data, allowing you to really get to know your audience
- The right quiz questions will also pre-qualify them for you, showing you whether or not they’re a good fit for your coaching services
- You’ll impress your participants with an engaging experience and useful results
- You’ll nurture and upsell to them in a more targeted way based on their answers (and personalisation alone leads to a 20% increase in sales)
How to create a quiz lead magnet and funnel as a coach
With ScoreApp, our quiz-building platform, you can create a lead magnet that informs and connects with your ENTIRE sales funnel.
That way, you’ll only speak to right-fit prospects who have already been nurtured, and you’ll have a tonne of data to use during your calls. So, you’ll sell more and more easily!
To do this successfully:
- Choose a quiz angle and title that speaks to your ideal clients
- Create a compelling landing page that sells your freebie
- Craft strategic quiz questions that lead to valuable results for them and help you get more data and leads
- Use around 10% of them to pre-qualify your participants (for example, “How ready are you to turn your business idea into reality?” or “Have you worked with a fitness coach before?”)
- Create various sets of results and segment your participants automatically, including valuable advice based on their score
- Automate different email sequences to nurture each segment in a personalised way
- When they’re ready, ask them to take action! Recommend the best coaching programme for them, or invite them on call to discuss their quiz results so that you can offer bespoke advice. Much better than a generic recommendation or a vague “Would you like to jump on a call?”
Then, when your quiz lead magnet is live, simply use your marketing to drive traffic to it, and review your analytics regularly to improve it even further.
Basically, your quiz funnel will keep attracting your ideal clients, nurturing them, and selling your coaching services automatically.
Create a full quiz funnel with ScoreApp for FREE
Best quiz lead magnet ideas for 8 types of coaches
As seen before, it’s important to start with your business and clients.
But to get your creative juices flowing, we put together some lead magnet ideas for coaches across different industries (the kinds of quiz ideas that convert well and pre-qualify those leads for you).
1. Life coaches
When you help people identify and achieve their personal goals or find fulfilment, they usually come to you with two main struggles: a lack of clarity and feeling stuck.
So, your quiz lead magnet could focus on those. You’ll also want to pre-qualify your participants to make sure they’re ready for change and can commit to investing time and money into working towards it.
Some quiz lead magnet ideas for life coaches are:
- “Are You Living Your Best Life?” Quiz – Use our Life Satisfaction Report to assess your audience’s current sense of happiness and fulfilment, identifying areas for improvement
- “Are You Fit For Life?” Quiz – A Fit for Life or Wheel of Life scorecard shows each participant what areas they need to focus on to live a healthier, fitter, and happier life
- “What’s Your Purpose in Life?” Quiz – Help your leads walk in the right direction to find clarity and alignment
2. Business coaches
Whether you help established entrepreneurs scale their business or guide solopreneurs towards a more successful and rewarding business model (or anything in between), a common problem is feeling stagnant and stuck.
So, to pre-qualify your leads, include quiz questions that uncover exactly what they’re struggling with, what they’d like to achieve, and whether they’re ready to commit to it.
Some quiz lead magnet ideas for business coaches are:
- “Master Your Entrepreneurial Skills” Quiz – Use an Entrepreneur Skills test to identify your participants’ strengths and weaknesses. Then, share tips on what to work on to maximise the former and improve the latter
- “Are You Ready to Start Your Business?” Quiz – If you target aspiring entrepreneurs, use a Ready to Start a Business scorecard to find out if they already have what it takes to launch it and make it work
- “What’s Your Leadership Type?” Quiz – Start from our Leadership Skills Evaluator template: help your audience unlock their leadership potential based on their style and personality
3. Well-being coaches
If your coaching services focus on your clients’ mental, emotional, and physical health, they probably come to you when they feel stressed, unhappy, or unbalanced.
So, use your quiz lead magnet to measure that, identifying their challenges and goals as well as their commitment to act on them with you.
Some quiz lead magnet ideas for well-being coaches are:
- “How Balanced Is Your Life?” Quiz – Our Balanced Self scorecard assesses different areas of your participants’ lives (such as Health, Wealth, Relationship, and Happiness), showing them what’s bringing them harmony and what requires attention
- “What’s Your Stress Level (& How Can You Lower It)?” Quiz – Use our Stress Test template to measure your audience’s stress levels and offer tips to manage them
- “How Happy Are You (Really)?” Quiz – The Am I Actually Happy scorecard allows your participants to dive below the surface of different areas of their lives. It’ll shine a light on what’s making them unhappy and how to start fixing it
4. Time management coaches
We bet your clients are busy, overwhelmed, and drowning in work. How this impacts them, though, will really depend on who you collaborate with (for example, do they work within a team or are they self-employed? Do they cope by procrastinating or overworking?).
So, focus on your specific ideal clients, and use an assessment-style quiz to uncover why they’re struggling with time management and how it’s affecting them. You also want to check that they’re serious about taking action asap.
Some quiz lead magnet ideas for time management coaches are:
- “What’s Your Time Management Style?” Quiz – Customise our Productivity Test template to discover your audience’s time management style based on their habits and behaviours
- “Are You a Productivity Pro?” Quiz – Hook your ideal clients by awakening their competitive spirit! With a Productivity scorecard, they’ll get to identify areas for improvement, too
- “Have You Got a High-Performing Team?” Quiz – If you work with executives, use the High-Performing Teams scorecard to uncover the strengths and weaknesses of their workforce, helping them maximise their productivity
5. Fitness coaches
Your ideal clients want to become fitter but don’t know where to start. Maybe, even though they’ve already given it a go, they just aren’t seeing results.
So, to sell more of your customised workout plans or guidance, assess their situation and discover why it matters to them to become fitter now.
Some quiz lead magnet ideas for fitness coaches are:
- “How Healthy Are You?” Quiz – With a Health Check Review, you’ll get to measure your ideal clients’ fitness levels across several aspects of their lifestyle
- “How Can YOU Live Smarter & Eat Better?” Quiz – Start with a Personalised Nutrition Audit to uncover the beliefs and behaviours making your audience less fit and healthy
- “What’s Your Athletic Profile?” Quiz – If you’re a fitness coach for sportspeople, grab their attention with an Athlete Type scorecard, promising them clarity and personalised training advice
6. Career coaches
If you help your clients navigate their career paths or improve their job performance and salary, you probably work with professionals feeling stagnant and potentially stuck and unclear.
So, your lead magnet could help them identify their challenges and goals while showing you if they’re ready to take action.
Some quiz lead magnet ideas for career coaches are:
- “Are You An Appealing Candidate?” Quiz – The How Hireable Am I scorecard will show your participants if they have the potential to stand out in a crowd of applicants (and, if not, how to change that)
- “Are You Ready for a Career Change?” Quiz – Before working with you, do most clients wonder whether it’s Time to Change Companies? This scorecard will give them the answer (and nudge) they’re looking for!
- “Can You Actually Get That Promotion?” Quiz – The Time for a Promotion template will tell your participants if it’s the right moment to go for it and how to maximise their chances of getting it
7. Relationship coaches
Do you help your clients improve their romantic relationship or find the confidence to leave it and look for the right one again? Maybe you guide them to master their relationship with themselves first?
Then, since it’s a delicate subject and they probably feel confused (or on the verge of giving up), double down on empathy.
With your quiz lead magnet, help them assess their situation, find clarity, and see you as someone they can trust.
Some quiz lead magnet ideas for relationship coaches are:
- “Are You Ready for Love?” Quiz – Measure your audience’s emotional readiness to jump back into the dating pool with an Are You Ready to Date Again scorecard
- “Is Your Relationship Good?” Quiz – Maybe your ideal clients are starting to suspect things aren’t as peachy as they used to be, but they can’t look at their relationship objectively. The Relationship Scorecard will give them the honest external opinion they crave
- “Are You Sabotaging Your Relationships? Quiz – Help people find out if (and why) they’re stopping themselves from connecting with others, offering bespoke advice
8. Financial coaches
If you help your clients manage their money or improve their financial literacy, they might come to you when they’re struggling (for example, to reduce debt) or when they want to make the most of their savings but have no clue where to start.
So, use your lead magnet to evaluate each prospect’s situation, identify both their challenges and goals, and find out if they can afford your services.
Some quiz lead magnet ideas for financial coaches are:
- “Are You Financially Fit?” Quiz – Use the Financial Freedom scorecard to assess your audience’s financial health across different areas, offering advice to improve it
- “What’s Your Budgeting Style?” Quiz – Pique your ideal clients’ curiosity by telling them which budgeting profile they match. With a Budget Personality quiz, you can then share relevant advice based on their specific habits and characteristics
- “Is Your Business Financially Healthy?” Quiz – If you work with entrepreneurs, offer them an intriguing Business Financial Health Check to unearth what’s holding them back and identify new opportunities
Get more clients fast with ScoreApp’s ready-to-go quiz templates for coaches
If you want a high-converting lead magnet, don’t waste your limited time putting together a generic PDF.
With ScoreApp, your quiz lead magnet becomes the start of a full funnel that keeps bringing you clients on repeat and pre-qualifying them for you.
So, stop doing all the heavy-lifting to get leads or book calls! Create your ScoreApp quiz lead magnet today and for FREE.
