Many entrepreneurs make this costly mistake: only focusing on lead generation when they desperately need new clients. By then, though, it’s too late.
Instead, to keep running your financial services business sustainably and scale it, you must get a consistent stream of right-fit leads.
Sounds like a lot of hard work?
It doesn’t have to be! Here’s how a quiz lead magnet will bring you those leads automatically.
Why a quiz is a great way to generate interest for your financial services
Lead generation for your financial services business should start with a lead magnet. This is a free resource that you offer to your target audience in exchange for their email address so that you can contact them directly.
However, traditional PDF lead magnets are so generic and overused that they only convert at 3-10%. Quiz lead magnets, on the other hand? A whopping 30-50%!
For example (but we’ll go into more detail soon), it could be a “FREE Debt Management Scorecard” or “What’s Your Investor Profile?” quiz.
As well as bringing you more leads, quizzes come with lots of benefits.
Engaging and interactive
PDFs and other static lead magnets are the same for everyone. No wonder they usually end up gathering dust in someone’s Downloads folder!
Instead, quizzes are more sought-after because they guarantee a fun, dynamic, and personalised experience.
So, unlike your financial services competitors who keep treating it as a boring industry, you’ll stand out with gamification and valuable, tailored results (like a scorecard divided into categories or a detailed profile for each participant).
Build trust and credibility
By asking the right questions in your financial services quiz, you’ll show your target audience that you really know what you’re doing and talking about.
You can take this one step further by including valuable advice based on their results, making it a no-brainer for your ideal clients to pick YOU.
Pre-qualify leads to see if they’re a good fit
With the lead generation strategy for your financial services business, “more” isn’t always better.
If you fill your list and pipeline with freebie-seekers and wrong-fit prospects? You’ll waste time, energy, and money jumping on calls with people who have ZERO intention of investing in you.
Instead, your quiz lead magnet can pre-qualify and segment your participants automatically so that you ONLY spend time with the right ones. How?
- Ask strategic questions to figure out if someone could be a good fit (like “Have you ever invested before?” or “What’s your budget for [type of financial services]?”)
- Stay top of mind, and educate your new leads with personalised email sequences
- Only offer calls to right-fit prospects who’ve already been nurtured
- Instead of starting from scratch, reference their quiz answers, and recommend the perfect service or package for them, closing more sales. Easy!
How to come up with the right quiz lead magnet idea for your financial services business
The right quiz lead magnet hits this sweet spot: something your target audience wants, that helps you get the information you need, and is so good you almost feel bad giving it away for free.
So, to find the right quiz concept and angle, focus on:
- Your target customers – You might be tempted to choose a generic topic to appeal to more people. In reality, the more targeted = the more effective. So, who are your ideal clients, specifically?
- Their problem – What are they struggling with right now (that you can help them fix through your financial services)? Your quiz lead magnet idea should feed into that problem or even solve a small aspect for them
If you could do with some inspiration, here are some finance quiz ideas for you (you’re welcome!).
Once you have your quiz concept?
- Plan your questions – The right quiz questions do two things: they lead to valuable results for your participants and help you pre-qualify them. So, start from those goals, and work your way backwards to craft relevant questions
- Create your quiz landing page – Choose a catchy name for your new lead magnet, and sell it just like you would with a paid service or product (yes, even if it’s free). Focus on how taking this quiz will benefit your target clients, include social proof (like reviews and relevant logos), and add unmissable calls to action
- Set up different email sequences – Create relevant nurturing sequences for each segment (for example, welcome them, expand on their problems and goals, and share sales enablement content that primes them for that conversation). Whenever someone signs up for your quiz, they’ll start receiving them automatically
- Drive traffic to your landing page – Use your marketing to compel your audience to take your financial services quiz. For example, you could promote it on your website, create social media content for it, offer it to your current newsletter subscribers, write SEO-friendly blog posts around it, and use it as your standard call to action whenever you show up for your business, both online and in person
Build your financial services quiz lead magnet with ScoreApp for FREE
Create your financial services quiz with ScoreApp’s ready-to-go templates
ScoreApp is our quiz platform, and you can start from scratch with our intuitive drag-and-drop quiz builder or customise a template.
These 3, in particular, are perfect for a financial services business like yours!
Financial services quiz template 1: The Revenue Maximiser Review
Do you offer B2B services to companies looking to raise capital, restructure, expand, or boost their profits?
Then, your financial services quiz could help them better understand their current situation and identify relevant opportunities for growth.
Consider dividing it into categories like Pricing Strategy, Cost Optimisation, and Customer Retention.
For example:
- “Are You Ready to Scale Your Company?”
- “How Much Capital Do YOU Need to Raise?”
Create your FREE financial services quiz with the Revenue Maximiser Review template
Financial services quiz template 2: The Financial Freedom Scorecard
If you help individuals improve their financial situation, your quiz lead magnet could be all about identifying the right monetary goal for them or what they should focus on to get there.
So, package it as a free financial check with categories along the lines of Earning, Saving, Investing, and Security.
For example:
- “What Would Financial Freedom Look Like for YOU?”
- “What Do You Need to Work on to Achieve Financial Freedom?”
Create your FREE financial services quiz with the Financial Freedom template
Financial services quiz template 3: Business Financial Health Check
If you offer B2B services to other companies (as an accountant or investment advisor, for instance), your quiz lead magnet could help them assess their current financial situation.
Their results—with categories like Cashflow, Profitability, and Infrastructure—will then show them what’s working well, what’s holding them back, and what they must focus on to smash their goals (with your help, of course).
For example:
- “Your Business Financial Health Check”
- “How Can You Improve Your Business Financial Situation?”
Create your FREE financial services quiz with the Business Financial Health Check template
Keep generating high-quality financial services leads with a ScoreApp quiz
Once you set up your financial services quiz lead magnet, it will keep:
- Attracting your target audience
- Collecting their contact information
- Wowing them with a personalised experience and valuable results
- Pre-qualifying them for you
- Nurturing them
- Giving you insights that you can use to optimise your sales calls
… all automatically!
Ready to always have a pipeline full of leads and only get on calls with those who’d be the right fit? Then, create your financial services quiz with ScoreApp today and for FREE.
