Get More Leads as a Personal Stylist With a Color Profile Quiz

To get consistent clients as a personal stylist, you need a strategy to reach them, capture their details, and nurture them until they’re ready to invest in your services.

So, it all starts with a relevant lead magnet, a free resource that’s valuable for your audience and feeds into your offers. Given your niche, it could be a compelling color profile quiz!

We’ll show you why it’s the perfect lead magnet for personal stylists, how it’ll help you get more paying clients (not just engagement), and how to launch yours with ScoreApp, step by step.

Why a color profile quiz is perfect for lead generation for personal stylists

You know this better than us: the right hues can transform someone’s personal style and image, whether that’s through color analysis or by focusing on what makes them feel confident and unstoppable. It’s hard to identify them on our own, though!

So, an objective color profile quiz will help your audience discover the best hues, shades, and combinations for them. But how will it help you get more leads and clients?

• Getting noticed by the right prospects – Broader and more generic resources get engagement from random people who are unlikely to become clients. On the contrary, given its targeted focus, a color profile quiz will only grab the attention of those who are already interested in personal styling 
• Collecting more leads – Traditional and static lead magnets (especially PDFs) are so overused that their landing pages convert at a mere 3-10%. ScoreApp quizzes, on the other hand, average a whopping 30-50%! Why? Your engaging color profile quiz will have a higher perceived value, and you’ll hook more of your target clients with its element of self-discovery 
• Positioning yourself as an expert – Intriguing questions, in-depth results, insights and tips making your target clients look at style from a different perspective… A color profile quiz is perfect to show up as an authority and stand out from your “less vibrant” competitors  
• Gathering data and personalizing your marketing – You’ll learn a lot about your target audience because you literally get to ask them direct questions. And the best part? You can then use those insights to segment them into different groups and tailor your email sequences and touchpoints to their situation, keeping them engaged (and selling more)
• Pre-qualifying your prospects – No more wasting your precious time on endless calls with uncommitted leads and freebie-seekers! Your color profile quiz questions can also help you identify your warm and right-fit prospects 
• Increasing your sales – Thanks to ALL those benefits and the fact that you can offer the best call to action for each lead (both on your results page and in your post-quiz nurturing sequence)? It’ll be a breeze to get more people on calls or recommend the most relevant service for them

How to build a color profile quiz with ScoreApp in 5 steps

Now that you know how a color profile quiz will boost your personal styling business, let’s start building it!

1. Come up with the right quiz idea

• Identify your goals – What exactly are you hoping to achieve with your color profile quiz? Be specific so you can then measure your results. For example, this could be speaking to +20 warm leads every month, or being able to recommend the best package without a call
• Focus on your target clients – Your quiz lead magnet must be attractive for them. So, who are they? What are they struggling with right now? And why is style important to them?
• Work your way backward – You’ll find your most compelling and profitable quiz idea in that sweet spot: something that feeds into your goals and that’s appealing to your target clients (for example, “What’s Your Seasonal Color Profile?”, “Identify Your Signature Color for Your Personal Brand” or “What Colors Will Make You Stand Out as a Speaker?”)

2. Come up with strategic and engaging quiz questions

The questions in your color profile quiz must be compelling for your target audience (otherwise, they won’t complete them) and help you get the data you need (so you can assign the right color profile, pre-qualify your leads, and meet your main goal). 

Some best practices?

• Aim for 5-15 questions
• Keep it conversational: use your audience’s language (remember: they aren’t experts in your niche!), and make your questions crystal clear
• Consider a mixture of formats but prioritize those that are quick and easy to answers, especially image-based questions (for example, when asking about someone’s skin tone, hair or eye color, and preferences)

With ScoreApp, you get plenty of templates, examples, formats, and even an AI quiz builder to write effective questions. 

3. Set up your quiz scoring and results

For your quiz participants, it all builds up to this: discovering their color profile. So, plan valuable results that deliver on your quiz promise and make a lasting impression.

• Create different color profiles – This will change depending on your quiz angle. For example, you could match your participants to a seasonal color type or a custom profile, personality, or palette

• Build impressive results pages – Go beyond a basic “Your profile is Warm Spring”. Write in-depth results offering more context and valuable tips (for example, what does their color profile mean in practice? What should they focus on and avoid?). Given your industry, you should make those results pages visually appealing too, using high-quality photos or videos. ScoreApp gives you all kinds of customizable templates to start from
• Add a call to action – While most people will probably need to be nurtured and see that invitation multiple times (more on that soon), you can convert some leads through your results page. To maximize your chances? Tailor that call to action around each set of results. For example, if someone answered 8-10 to “How ready are you to invest in your personal style?”, you could invite them to a 1:1 consultation. Much lower number? Offer them a digital product instead  

4. Capture your leads

Remember: your color profile quiz shouldn’t be just about engagement. It should help you collect your audience’s details (like their email address) so you can stay in touch, nurture them, and contact them directly. 

• Create a quiz landing page – “Sell” your color profile quiz: lead with how taking it will benefit your participants (what will they learn about themselves? What will that mean in practice?). Make it visual and on-brand, and consider including reviews from past clients, too. With ScoreApp, you can use our intuitive drag-and-drop builder or customize a template
• Require an email sign-up – With ScoreApp, you can choose to do it right before showing them their results or before they answer your first question. We recommend the latter. That way, even if someone abandons your quiz, you can retarget and reengage them 
• Consider some incentives – Discovering someone’s color profile is already a huge incentive! However, depending on your goals, you could consider additional ones, like a discount or VIP offer

5. Nurture your leads and turn more of them into clients automatically 

As teased before, some quiz participants will take action right after reading their results. Some others will need more nurturing, especially if they’re new to your world. 

Luckily, a ScoreApp quiz funnel will do aaaaall the heavy lifting for you, helping you get more clients on repeat. 

By now, you’ve collected lots of data and segmented your participants based on their color profile. The next step?

• Set up different nurturing sequences – Connect your ScoreApp quiz with your CRM or email marketing platform. Then, create separate sequences for each segment, or personalize certain elements in your emails. As for what to include, it really depends on your target clients and goals, but for example, you could:
  – Welcome these leads into your world, and reference their quiz results
  – Talk about their biggest struggle and why you care about helping them solve it
  – Get them inspired through relevant images and videos
  – Create a connection by talking about your mission and story
  – Educate and engage them through relevant resources, styling tips, and mindset shifts
  – Build trust through client reviews and stories
• Show them the most relevant call to action – Once your leads have been nurtured, send them the most relevant next step based on their quiz results (like booking a specific package, getting on a call with you, or snatching their discount before it expires)
• Monitor your analytics – Once you’ve set up your full quiz funnel? Check your analytics regularly and consider conducting some A/B testing, showing different versions of the same piece of content to different people. How are your leads moving through your funnel? What calls to action get the most clicks? Then, keep optimizing your quiz and emails accordingly to get even more clients for your personal styling business. With ScoreApp, you get in-depth analytics that are super easy to understand and monitor 

Get more leads as a personal stylist with a ScoreApp color profile quiz

While most personal stylists continue to show up with generic promotions and PDF lead magnets, you can stand out and get more clients by:

• Grabbing their attention through a valuable color profile quiz 
• Nurturing them in a tailored way
• Offering the right call to action to each of them, personalizing your message and touchpoints 
• Selling more

The first step? Create your color profile quiz with ScoreApp today and for FREE.