You support people to find love, but to thrive as a relationship coach, you must first help them discover your business and feel that spark with your services. That’s where a dating profile quiz comes into play.
This valuable lead magnet will allow your ideal clients to learn something about themselves while enabling you to capture their details, nurture them in a personalized way, and sell more.
Let’s see why love profile quizzes work so well for lead generation and how you can create one with ScoreApp.
5 reasons to create a dating profile quiz for your relationship coaching business
Your lead magnet is the first part of your funnel, the journey your target clients go through to eventually buy from you. So, as well as setting the right tone, it can literally… make or break it!
Here’s why a love profile quiz will set you up for success.
1. A dating profile quiz helps your target audience learn more about themselves
If you want plenty of your ideal clients to snatch your lead magnet (and you do), it must be something they want.
A dating profile quiz is perfect because it meets them where they are right now, helps them solve a problem, and promises them self-discovery.
For example, many people struggle to understand their relationship challenges, needs, and preferences, which holds them back when dating. So, you could create a quiz titled “What’s Your Dating Personality?”
After answering your strategic questions, your participants will discover that profile (are they a Romantic Idealist, Independent Explorer, Deep Connector, or Fun-Loving Adventurer?) and what they value the most.
Or if you work with people who are already in a relationship, you could lead with “What’s Your Love Language?”, showing them what they crave from their partner or how they express affection: Words of Affirmation, Acts of Service, Physical Touch, Quality Time, or Gifts?
Either way, their quiz results will give them some initial clarity and valuable insights or tips (while helping them see your services as the next step).
2. It’s a particularly effective lead magnet
Still tempted to churn out a traditional lead magnet, like a PDF? Unfortunately, they’re so generic, static, and overused that their landing pages only convert at 3-10% (and let’s be honest: how many PDFs are sitting in your Downloads folder?).
Instead, ScoreApp quizzes average a 30-50% conversion rate and help you turn those leads into paying clients:
- Higher perceived value – A dating profile quiz is dynamic and offers self-discovery. So, your audience will be more compelled to sign up for it
- Personalized experience – Your quiz can feel like a 1:1 conversation, and it’ll lead to relevant and tailored results. You can then use that data to personalize the rest of your marketing and touchpoints (more on that soon!)
- Real-time – No risk of your audience signing up for a lead magnet… only to forget about that email or downloaded file!
- Shareable – Dating profile quizzes are fun and engaging. So, many participants will share their results on social media or send them to their friends, increasing your brand awareness
3. It positions you as an expert
We bet most competitors are still leading with generic PDFs or the same promotions for everyone.
Instead, your dating profile quiz will help you stand out and show your target audience you really know your stuff, positioning your services as the obvious next step.
You can help them see you as an authority by:
- Asking the right questions
- Wowing them with in-depth and valuable results
- Nurturing them with tailored emails, resources, and touchpoints
4. It qualifies new leads for your relationship coaching services
The goal isn’t just to get “more leads” but more of the right ones. Otherwise, you’d waste hours on calls with uncommitted or wrong-fit prospects.
Luckily, your quiz can help you (and them) figure out if they’re ready to invest in your services.
For example, you can pre-qualify your leads by:
- Including a handful of strategic questions in your dating profile quiz (like “On a scale of 1 to 10, how serious are you about improving your love life?”)
- Choosing a quiz angle that’s more relevant for your bottom-of-the-funnel audience, those who are already aware of their problem and main solutions (like “Are You Ready to Meet the One?” or “Is It Time to Work on Your Relationship?”)
If they score high, offer them a 1:1 consultation to plan the next steps. If they score low, nurture them for longer first (for example, by sending them resources to help with their dating mindset).
5. It results in more clients for your matchmaking, dating, or relationship coaching services
Some lead magnets only bring you freebie seekers. When you start your funnel with a dating profile quiz, on the other hand, you get more paying clients. How? By:
- Segmenting your leads based on their dating profile or readiness
- Including the first call to action in your results pages
- Automating different nurturing sequences and touchpoints in your email marketing platform or CRM, personalizing them for each segment (and personalization alone leads to a 20% increase in sales!)
- Sending the most relevant call to action for each lead once they’ve been nurtured, like inviting them on a consultation with a personalized message
- Using their quiz answers to inform your calls and touchpoints
How to create a dating profile quiz with ScoreApp
Let’s plan a full funnel that keeps bringing leads and paying clients for your relationship coaching business.
Choose your quiz idea and angle
- Get clear on your goals – What exactly are you hoping to achieve with your new quiz? For example, you might want to book 6 sales calls every week or recommend the best program for each lead
- Focus on your target clients – Who are you talking to, specifically? What are they struggling with? And what do they care about the most?
- Find the sweet spot between the two – The right quiz lead magnet is attractive for them and feeds into your services and goals. For example, it could be a love language profile quiz, a compatibility quiz, or a dating profile assessment
Plan the right quiz questions
Your quiz should be engaging for your participants while giving you the data you need.
So, aim for 5-15 strategic questions written in a conversational style and a variety of formats, like yes/no or image-based. For example:
- “Which of these would be your perfect first date?” – Image-based answers: Romantic restaurant meal, Museum date, Hike in nature, and Cozy movie night in
- “What do you value the most in a partner?” – Answers: Communication, Honesty and loyalty, Shared values, and Similar interests
- “Have you worked with a relationship coach before?” – Answers: Yes and it was a great experience, Yes but I got burned, and No
- “How ready are you to start dating?” – Answers: sliding scale
Design personalized results
This is what your leads signed up for. So, deliver on the initial promise you made through your quiz title:
- Prepare valuable results pages for each profile – Make them tailored and in-depth. With ScoreApp, you can create dynamic results pages for each profile or score range
- Go above and beyond – Forget about standalone percentages or a surface-level “Your dating profile is Deep Connector”! Impress your quiz participants with results pages packed full of insights and tips, and include the most relevant call to action
Set up your lead capture and follow-ups
- Create a compelling landing page – Sell your dating profile quiz by leading with its benefit (what will your participants receive or learn about themselves?) and making that landing page visually attractive. With ScoreApp, you have plenty of customizable templates to choose from
- Capture your participants’ contacts – Ask them to share their email address (ideally, before they take your quiz, so you can retarget and reengage anyone who fails to complete it)
- Segment your quiz takers – Divide them into groups based on their answers and profile
- Set up automated nurturing sequences – Connect your ScoreApp quiz to your CRM or email marketing platform. Then, automate different sequences and touchpoints for each segment, making them personalized and relevant. What you include will really depend on your business and quiz angle, but to give you some ideas, you could:
– Welcome your subscribers, introduce yourself, and set the right expectations
– Focus on their biggest challenge, put it into perspective, and tell them why you care about solving it
– Inspire a connection through relevant anecdotes, stories, and your mission
– Educate them with additional resources and tips
– Build trust through client reviews, case studies, and transformations - Send them an unmissable call to action – Once the right-fit prospects have been nurtured properly? Offer them the most relevant next step, consider including an additional incentive (like a discount or bonus)… and watch your sales skyrocket
- Keep improving your lead generation and client acquisition – How are people moving through your funnel? Where are you losing them? Conduct some A/B testing, and monitor your analytics (ScoreApp gives you intuitive reporting features) to see what resonates the most with your clients. Then, optimize your funnel accordingly
Get more clients as a relationship expert with a ScoreApp dating profile quiz
It’s not just about engagement. With the right love profile quiz, you will:
- Reach more target clients while setting yourself apart from competitors
- Collect plenty of valuable data, using it to personalize your marketing and calls to action
- Turn more leads into clients
… all automatically! So, start by creating your dating profile quiz with ScoreApp today and for FREE.
