Are you getting the most value from your email list? Your list should be full of your favorite people, your warmest leads, yet businesses don’t always know how to use an email list to increase sales.
With the right strategy in place, along with an optimized approach, you can get more sales from your email subscribers and boost revenue. All you need is a focus on personalization, engagement and nurturing, and a little help from ScoreApp’s toolkit.
That means learning how you can benefit from using:
- Templates for landing pages that are focused on (and optimized for) conversions
- Automation to keep your engagement and lead nurturing consistent
- Interactive lead magnets such as quizzes, surveys, and assessments
- Personalization to better engage an email list lead.
With those things in place, you can convert email subscribers into customers instead of constantly chasing new leads.
Sounds good, right? This blog post will tell you everything you need to know: exactly how to nurture leads with email marketing and what you need to do to get more sales from your email subscribers.
So, how can you convert your email subscribers into customers? Let’s get into it, shall we?
Step-by-step: How to convert your email subscribers into paying customers
Your email list is a comprehensive set of warm leads. If they’ve opted in to read your content on the regular, then they’re clearly receptive. That being said, you can’t sit back and expect the sales to come rolling in.
Below are the best ways to engage an email list, so here’s what you need to do.
1. Segment your list for hyperpersonalized messaging
An email list without segmentation is an unwieldy mass. A mess. Only by embracing email segmentation for higher conversions can you really take advantage of all the types of people on your email list. That sounds bad, but you know what we mean.
Put simply, segmenting ensures the right messages go to the right people. It’s about personalizing your approach rather than imposing one-size-fits-all onto your subscribers. It’s that individual touch that will increase engagement and sales.
Think of segmenting your subscribers by:
- Behavior. Which of your web pages have they visited? Which lead magnets brought them onto your list? Have they left an abandoned cart? These behaviors can be used to create segments in your email list.
- Engagement. Are they active subscribers, making purchases and responding to your emails, polls, and surveys? Or are they inactive, lurking in the background? It’s a big distinction, one which clearly deserves separate segments.
- Purchasing. Have they bought from you in the past? How frequently? Or are they still in the decision stage and in need of a nudge in the right direction with some well-placed, well-timed content? Maybe even a special offer?
- Results. If they’ve taken a quiz or survey results, what are their needs, preferences, budgets, etc.? All these insights can be the basis of a segment that helps you convert email subscribers into customers.
ScoreApp quizzes come primed to categorize and pre-qualify leads based on their results. That way you know who needs what level of attention, and how best to approach them. Even better, you can set up automated email sequences that react to quiz responses, to nurture your leads effectively and immediately.
2. Offer exclusive email-only promotions and discounts
Give something back to your loyal email subscribers while nudging them toward a conversion they may have been on the fence about. Keeping the offer exclusive is one of the best ways to engage an email list.
Some tried and tested exclusives include:
- Subscriber-only discounts such as limited-time promotional codes and savings vouchers, or even extra loyalty points
- VIP access to new products and sales before the public launch
- Bonuses and add-ons that only email list subscribers can get their hands on.
Whichever promotions you use, creating urgency and scarcity (say, by having time limits on offers) is a great way to drive action, secure more sales, and convert email subscribers into customers.
As for how ScoreApp fits in, you can set up relevant discount codes based on your subscribers’ quiz results. A scorecard will let you personalize offers and offer custom deals.
3. Use quizzes and assessments to qualify and convert leads
The beauty of interactive quizzes and assessments is that they let you understand the needs of your leads. Once you have that, you can recommend your best solutions. That’s the secret to quiz success—the unique opportunity to capture insight and provide value at the same time.
With the information a quiz brings in, ScoreApp can segment your email list and categorize leads in your CRM. From there, it’s a simple matter of sending out automated, personalized content that directs leads to tailored offers and products based on what you’ve found out.
Use ScoreApp’s quiz templates and automation tools to get more sales from your email subscribers. By finding out about them and treating them individually, you’ll build the kind of brand trust you just can’t buy.
4. Automate your follow-up process for higher conversions
Once an email address is on your list, you should always be nurturing the lead with email sequences. That way, you build trust and get more sales from your email subscribers over time.
There are a handful of email workflows that are absolutely essential for nurturing leads:
- Welcome sequences: Introduce yourself and your products/services, as well as any offers.
- Engagement sequences: Give leads something to interact with, or an incentive to convert.
- Abandoned cart and re-engagement: Nudge inactive subscribers or anyone who has left items in their cart. Sometimes a reminder is enough, or else a special discount will sway them.
- Upselling and cross-selling: Send a post-purchase sequence encouraging them to upgrade or buy complementary items or services.
ScoreApp’s automation tools (not to mention integration with CRM and email providers) set up and send your email sequences in a matter of moments. Set triggers based on quiz results, email opt-in, purchase behavior, and more.
5. Leverage webinars and video courses to build authority and drive sales
Webinars are one of the best ways to engage an email list because they give you a chance to show your stuff and persuade subscribers to convert.
A good webinar is your space to develop trust and authority. You can speak to leads personally and in real time, finding out more about what matters to them and addressing issues head-on. You can also tuck away ideas that come up in discussion for future content.
By using ScoreApp to set up a webinar registration funnel, you can build interest and engagement over time.
Not sure what topic to cover? Here are a few ideas for webinars:
- Case studies that show clear and impressive results
- How-to guides that demystify your products
- Coaching to get to grips with your leads and their concerns/aspirations one-on-one
And we’d recommend using ScoreApp quizzes and surveys before and after your webinar to better personalize your follow-up emails.
6. Run email-exclusive mini-courses to nurture leads into buyers
Just because you have names on your email list, you shouldn’t stop adding value. Not if you want to convert email subscribers into customers. Video mini-courses are a highly effective lead-nurturing tool that can be sent to your email list.
Use video mini-courses to:
- Establish expertise in your field and provide value
- Get subscribers creating a regular viewing habit
- Reinforce the next steps with a CTA at the end of each installment.
ScoreApp’s mini-course templates take you through the process of automating content delivery to your email list. You can also use quiz and survey results to generate ideas for content or adjust episodes based on feedback.
How ScoreApp helps you convert email subscribers into customers
Hopefully, you now know how to nurture and convert leads with email marketing. Not to mention how ScoreApp makes the whole process smoother for you.
By using ScoreApp quizzes, surveys, and assessments, you can harness email segmentation for higher conversions using personalized marketing. Automation tools take the strain of nurturing your list with email workflows, while high-converting content such as webinars and mini-courses can be built easily thanks to tried and tested templates.
See, we told you it was smooth.
When you use these tools and techniques as part of an inbound marketing strategy, you can give your leads the kind of value and attention that will turn them into regular customers.
Try ScoreApp for free today and see how you can nurture leads with email marketing and ScoreApp.
