With all the technology and incredible tools available, it’s never been easier for someone to set themselves up in business. This is good!
But with so much competition and all the obstacles in the way, you could argue that it’s harder than ever to make a business succeed. This is not so good.
Growing and promoting businesses are skills themselves – and without knowing how to do those things, businesses are likely to fail.
This is where business coaches like yourself come in to take new or failing businesses and turn them into powerhouse brands and companies.
But to do that, you need your audience to find you. To do that, you need strong lead magnets.
And we’re going to show you exactly what sort of lead magnets can get you the traffic and results you’ve been looking for.
Get more leads for your coaching business
The business coaching industry has seen huge growth over the last decade. But, as you’ve probably noticed, this has led to oversaturation of the market, making it tough for even the most experienced coaches to stand out.
With so many professionals offering similar services, coaches are struggling to differentiate themselves in a market flooded with options.
Many are pushing traditional lead magnets, like eBooks or newsletters, to draw in clients, but they often fall flat.
When prospective clients are overwhelmed with generic content, it’s highly unlikely a simple PDF guide will capture their attention or convince them of your unique value.
To truly stand out, business coaches need to think beyond basic lead magnets and create resources that are engaging, memorable, and showcase their expertise.
Like video mini-courses.
If you’ve never considered a mini-course of your own, then buckle up – because we’re about to show you everything you need to know to get started and get those leads rolling in.
What is a mini-course and how can it boost lead conversions?
By “video mini-course” we mean a short, focused educational series that provides valuable insights or actionable advice on a specific topic.
For business coaches, mini-courses could cover topics such as time management techniques, goal-setting strategies, or mindset shifts.
By creating short, targeted video lessons, you can quickly demonstrate your insights, engage leads on a more personal level, and build trust early on.
Mini-courses also let prospective clients “test drive” your approach so they’ll feel confident they’re making the right choice.
This sort of interactive video content can be the difference between blending in and standing out.
How? Let’s find out.
Benefits of using mini-courses as a lead generation tool
There are multiple reasons to use a mini-course to generate leads and boost conversions. Get it right and you’ll be able to…
1. Engage and educate
Unlike other lead magnets, mini-courses allow potential clients to actively engage with your content.
Watching videos or completing short exercises makes it easier to visualise how your process might help them achieve their goals.
This firsthand experience builds rapport and trust – two essential factors in converting leads.
2. Showcase personality
You have a unique voice – so make sure you use it!
A mini-course is one of the best ways to let your personality and coaching style shine through so your leads can get a sense of what it’s like to work with you.
3. Provide immediate value
If you can give your prospects quick wins or actionable advice, they’re more likely to see you as someone who can deliver further results for them.
A mini-course provides that upfront value which boosts your credibility and helps turn your viewers from “just curious” leads to committed clients.
4. Stand out
Many coaches only offer downloadable guides or checklists, but video-based content tends to hold attention better than written resources.
They’re a great way for you to stand out in a sea of PDF downloads and email newsletters.
5. Share and scale
Mini-courses are great for sharing across social platforms and in email marketing – especially if you can clip short sections to share and create intrigue.
They’re also scalable, as you can use them to reach hundreds – or even thousands – of potential clients without additional time investment. Once they’re made, they’re made.
How to make your mini-course successful
Clearly, video mini-courses can be powerful lead magnets for business coaches, but to really maximise their potential, you have to follow the right strategy and avoid rookie mistakes.
Here are several things to bear in mind to set your mini-course up for success:
1. Three is the magic number
Three core videos are typically ideal for a mini-course – enough to provide value and keep viewers engaged, but without overwhelming them.
For example, you could create a mini-course on ‘Boosting Productivity’, with a video on time management, another on setting effective goals, and a final one on avoiding burnout.
2. Stay focused, stay simple
Don’t cover too many topics. Each video should build around a central theme or challenge to avoid information overload.
For instance, if your topic is ‘Mastering Client Relationships’, stick to actionable strategies and avoid veering into unrelated areas like general business growth.
Keeping your content clear allows your audience to retain key takeaways.
3. Make it engaging
To maintain interest, ensure each video is visually dynamic and easy to follow.
Use real-life examples, case studies, and personal anecdotes to make the content relatable and memorable.
If you’re discussing goal-setting, share an authentic story of how one of your clients achieved a major breakthrough by following your methods.
4. Keep it flowing
Structure your videos so they build logically on one another and guide viewers through a natural progression.
This smooth flow will help your audience connect each piece of information and enhance their learning experience.
A mini-course on ‘Improving Leadership Skills’ could start with self-awareness, then move to communication techniques, before finishing on delegation strategies.
5. End with a clear call to action (CTA)
After the final video, provide a specific next step for your viewers.
This could be booking a free consultation, signing up for a workshop, or enrolling on a paid coaching programme.
Something like: ‘Now you’ve learned how to create goals, take it a step further by joining my three-month productivity accelerator programme.’
6. Keep in touch
After the course ends, maintain contact through emails or additional resources – like sending a summary of key points from the course, along with a special offer for completing it.
Follow-up communication shows you’re invested in their progress, which increases the likelihood of them becoming paying clients.
7. Promote it!
Make sure your target audience knows about your mini-course by promoting it on social media, in email newsletters, and in relevant online communities.
If your course focuses on ‘Scaling a Small Business’, you could share it in entrepreneur groups, on LinkedIn, and through content partnerships with other industry professionals.
The more people who know about it, the more leads you’ll generate.
Video mini-course ideas for business coaches
How about some concrete suggestions for potential business courses then?
Here are a couple of ways you could structure your videos on key business challenges…
How Your Business Can Drive Long-Term Growth
- Module 1: Identifying Growth Opportunities
Learn how to uncover new growth paths by expanding services, targeting new markets, and refining operations. - Module 2: Optimising Your Business Model
Find out how to assess your current business model to streamline operations, improve profit margins, and create scalability. - Module 3: Building Resilience Through Accountability
Understand how to maintain growth momentum, adapt to challenges, and build long-term success.
Mindset Mastery: Transform Your Business with the Right Mindset
- Module 1: Overcoming Limiting Beliefs
Explore how to identify and break through limiting beliefs that are holding your business back. - Module 2: Creating a CEO Mindset
Learn how to shift your focus from day-to-day operations to strategic leadership, and develop a more proactive and visionary approach. - Module 3: Managing Stress and Maintaining Balance
Delve into the best techniques for managing stress, maintaining work-life balance, and improving decision-making.
Check out our ready-to-go mini-course template for coaching businesses
You’ve seen how effective video mini-courses can be, but wouldn’t it be great if there was a ready-made template you could easily adapt to your branding?
It just so happens we’ve got one for you right here. And it’s as simple as 1, 2, 3…
Step 1: Define your strategy
Before creating your video mini-course, take a minute to consider these key questions to provide clarity on its direction and ensure it resonates with the right audience:
- Who is your target audience, and what defines them?
- What are their primary business objectives and current pain points?
- How can your expertise address their needs?
- What specific issue will your mini-course help solve?
- How will this course align with and enhance your overall brand identity?
- What action do you want viewers to take once they’ve completed your course?
Step 2: Get recording
Once you’re clear on your audience and your goals, it’s time to start creating content that’s engaging, informative, and impactful.
This is where you can really bring your personality to life and show viewers what makes your approach unique and effective.
Step 3: Finalise and launch
When you’re happy with the videos, it’s time to bring everything together.
Simply replace the template’s placeholder text with your own branding and messaging, then upload your videos.
And that’s it! Your video mini-course is ready to be shown to the world and bring in the leads.
Get more leads and customers with ScoreApp’s Free Business Coach Mini-Course template
As a business coach, you already know how time consuming it is to put together quality lead magnets – and that’s before you even get to the promotion stage.
That’s why ScoreApp does the hard work for you.
Developing web pages and designing downloads takes time and effort you just don’t have to spare – but we’ve done it all for you.
There are dozens of ready-made templates waiting for you in ScoreApp, which can be adapted to your branding and made live in minutes!
Just add your company information and you’ll be ready to go before you know it.
Don’t waste time on things you don’t need to – try ScoreApp free today to get your mini-course up and running and the leads flying in.
