When it comes to lead magnets for business not everything is created equal.
For example, a financial service would need to offer different things to its clients than what a life coach would.
Knowing the subtle distinctions that suit your niche is crucial – and can be the difference between average results and huge results. Between a few leads and a ton of leads.
If you work in the fitness industry, you’ll know you have a unique audience made up of people facing their own challenges and who require content and services that reflect their specific goals.
And we think video mini-courses might just be the perfect solution to give your clients exactly what they need.
“Prove it,” you say?
OK, let’s see how you can use our ready-made mini-course template to gain more quality leads and new customers for your fitness business than ever before.
What are your lead generation goals?
Instead of jumping blindly into a lead generation strategy, you should first establish clear goals.
Each fitness business will have its own objectives when it comes to acquiring new leads, so understanding exactly what your goals are is the first step to finding and tailoring the right lead magnet for your company.
You’ll probably want to achieve all the goals below, but it’s a good idea to determine which takes highest priority early on, as your choice may affect what lead magnet you put out there.
Here are some key functions of lead magnets.
Grow brand awareness
When your business is new or less-known, your first goal might be to get more eyes on your content to increase awareness.
A mini-course to introduce beginners to fitness, wellness, or even specific techniques (like yoga or weightlifting) can help get your brand on the radar of potential clients and create that all-important initial connection.
Nurture interest and educate
Maybe you have an audience who are already interested in fitness but aren’t sure where to start. Perhaps they’ve tried other programmes without success, or they just don’t know what makes your service unique yet.
This is where a mini-course focused on education can really demonstrate your authority, knowledge, and value.
Offering helpful tips and insights into a specific fitness method or nutrition plan can spark interest and build the credibility you’re looking for.
Convert leads into clients
Turning leads into paying clients is the ultimate goal of any lead generation strategy, right? You’ve got to earn a living, after all.
But not all leads will be ready to commit to a long-term membership or personal training package right away.
A solid strategy here is to offer a free or low-cost mini-course that allows you to display your know-how and the huge value of your programmes.
Creating this trust leads to a stronger connection, which can help you transition your leads into paying clients.
Encourage referrals
Lead magnets aren’t just about capturing new leads, they can also leverage existing clients to bring in new ones. A mini-course is a great tool to incentivise referrals.
For example, you could give your clients a convincing reason to spread the word about your business by offering them a free mini-course if they share it with their friends.
What is a mini-course and how can it improve lead generation results?
When we talk about a mini-course, we mean a short, highly focused educational series that offers valuable insights or skills in a specific area – in your case, fitness.
This could be a three-part video course which covers topics such as beginner workouts, the basics of nutrition, and form tips for avoiding injury.
That’s the beauty of a video mini-course – there’s a way to make it work for your brand no matter what your lead magnet goals are.
Another advantage of a mini-course is that it delivers immediate value to potential leads, helping you build trust and credibility, all while creating a sense of connection between your audience and your brand.
So, let’s take a deeper look at how mini-courses can benefit your fitness business and significantly improve your lead generation results.
Benefits of using mini-courses as a lead generation tool
Video mini-courses work especially well if you’re selling exercise programmes or coaching, as you can really showcase your personality and knowledge on camera.
Here are four key reasons why video mini-courses have such an impact:
1. High perceived value
Compared to eBooks and PDFs, a three-video mini-course feels more substantial and sociable.
The face-to-face aspect of a video provides an interactive touch that a downloadable guide doesn’t.
Structured, bite-sized lessons make clients feel they’re getting something worthwhile for their time and attention, so they’re more likely to engage with your brand further.
2. Showcase expertise
A mini-course allows you to demonstrate your knowledge and skills in real time.
Whether you’re offering a breakdown of workout techniques, meal plans, or mindset tips, a video format allows you to build rapport and establish authority quickly.
When you provide useful, engaging content, your audience will begin to trust your knowledge and be more likely to invest in your full services.
3. Personal connection
Unlike written content, videos also create a more personal connection. Potential clients can see your face, hear your voice, and get a sense of who you are.
Watching you in action – maybe demonstrating exercises or talking through your weekly meal prep – gives them an opportunity to evaluate if you’re the right fit for their fitness journey.
People love the personal touch, so this can massively increase your chances of turning leads into paying clients.
4. Long-term engagement
A three-part mini-course can keep potential clients engaged with your brand over several days or weeks, depending on how it’s structured.
Rather than delivering everything upfront, you could release each video on a set schedule to give your leads something to look forward to and to keep your business front of mind.
How to make your mini-course successful
Video mini-courses are clearly great lead magnets, but you have to use them correctly to get the most out of them.
There are plenty of mini-course mistakes that can derail your progress, but we’ve got the inside scoop on how to make your mini-course a success right here…
1. Stick to three videos
This is the sweet spot. It’s concise, digestible, and doesn’t drag things out – but still lets you deliver enough value to show what you have to offer.
2. Don’t overcomplicate things
Stay on topic by focusing on one specific area to prevent overwhelming your audience. Your viewers should be able to clearly grasp the information you’re giving them.
3. Keep it interesting
Engaging content holds viewers’ attention, so they’ll be more likely to watch your entire mini-course and take the next steps.
4. Make sure it flows
A seamless flow between your videos leads to a better learning experience. Viewers will stay more connected to your content if they understand how each video builds on the previous one.
5. Tell people what to do next
Sign off with a clear and compelling call to action (CTA) to direct viewers to the next step in their journey with you – whether it’s signing up for a consultation or enrolling on a paid programme.
6. Follow up after
Your relationship with your audience doesn’t end when the course does. Make sure you reach out after to keep potential clients engaged and nurtured – and to increase the chances of converting them into paying customers.
7. Tell people about it
Promote your mini-course once it’s live! If your target audience doesn’t know about it, you won’t drive traffic and leads to your content. Shout it loud and shout it proud.
Try our ready-to-go mini-course template for your fitness business
OK, now you know why mini-courses pair so well with fitness topics, let’s show you how easy it is to up your very own mini-course using our Free Fitness Course template.
Step 1: Ask yourself the key questions
Before developing your own video mini-course, answer the following questions about who you’re trying to reach and why:
- What does your ideal audience look like?
- What are their primary fitness goals and challenges?
- What unique value or expertise can you provide?
- What specific problem will your mini-course help them solve?
- How does your course fit into your overall brand strategy?
- What actionable steps do you want your viewers to take next?
Once you’ve done that, you’ll be much better placed to know what to include in your videos.
Step 2: Create your videos
This is where the fun starts. You now get to record exciting and informative content that will make an impact with your audience.
Time to let your personality shine through!
Step 3: Set it up and get it out there
Happy with your videos? Good – now you’re ready to fill out the template!
Simply replace the holding text with your words and branding, and drop in your videos to upload your content.
It really is that easy to customise ScoreApp’s Free Fitness Course template to align with the look and feel of your brand.
Now you can send it out into the world and kick back and watch the leads come rolling in.
Gain leads and customers for your fitness business with ScoreApp’s Free Fitness Course template
How much time do you think it would take to design and set up your own video course landing page from scratch?
Hours? Days? Weeks, even?
Not to mention the cost of getting professional designers and developers to build it all and make it look incredible.
No thank you!
In an ideal world, you’d set up your video mini-course lead magnet in minutes.
And, wouldn’t you know it, you actually can…
ScoreApp has dozens of ready-made templates you can adapt and make live in no time – even if you have zero design or web experience.
We’ve done all the hard stuff – you just have to add your touch to it.
Don’t waste any more time – try ScoreApp free today to get your mini-course up and running and the leads flying in.
