For Nell Mead, a physiotherapist of over two decades and founder of HowToBeYourOwnPhysio.com, a thoughtfully designed questionnaire was essential.
Nell’s platform helps people assess their injuries and decide whether they can manage rehabilitation at home or if clinical care is better. It provides physiotherapy resources, professional guidance, and questionnaires to empower people to make informed decisions about their treatment.
The Goal: Get Guidance to People Faster Than Traditional Physio Options
Nell wanted to be able to guide people 24/7, from the moment they clicked on her website. It was more than she could do as one person.
She needed a niche, interactive assessment form for patients that did a lot in one go:
- Help patients speed up their recovery time by getting them guidance faster, and more accessibly, than many traditional options
- Ensure site visitors felt heard and understood right away – injuries can leave people feeling especially vulnerable, so Nell wanted to create an assessment that felt human
- Create a multiple-step assessment process (before treatment and after) that follows a sensitive, practical approach
- Accurately record people’s specific injury details
Enter: ScoreApp
ScoreApp’s intuitive interface and design options made it easy for Nell to set everything up.
Not only was a questionnaire a far more practical way to help people take control of their physiotherapy needs (and provide professional insights almost instantly) – it’s also a more comfortable process for many people.
Nell’s business relies on understanding specific injury types her site visitors are dealing with, and guiding them toward appropriate treatment paths – whether DIY physiotherapy or clinical care. Using ScoreApp to gather this information in a structured and meaningful way was game-changing.
Accessible, easy-to-follow physio guidance to help take the next step
Nell created two different questionnaires for this process. One set of questions helps her understand the injuries someone is facing, while the second set of questions guides people in deciding between self-treatment or clinical intervention.
The questionnaires have also allowed her to engage clients more effectively and offer them incentives like discounts or additional advice.
“I’ve been a physio for 24 years… I can only see a few people every week. I thought: is there a way that people could do the assessment process themselves, work out where their problem is really coming from, and then work out how to really help it, based on how they assessed it.”
A unique, effective platform that doubles as a market research tool
An excellent one at that.
Using her questionnaires, Nell has optimised her market research and tweaked her marketing strategy. She’s reaching the right people, at the right time, and able to use messaging that connects with them best.
TLDR: Nell’s questionnaire, which doubles as an insightful funnel, means helping more people, in less time, while growing her patient base.
Keen to create your own funnel? It could be a questionnaire, quiz that takes people right to a specific product page, a lead-generating mini-course, survey, or more.
