How To Successfully Pre-Qualify Clients For Your Financial Services Business

More leads doesn’t necessarily mean more clients. If you focus on the wrong types of leads for your financial services business, you’ll waste your time – and your money (which is somewhat ironic).

To ensure you invest your resources – and efforts – in the right leads, you’ve got to have a water-tight pre-qualification process in place.

Here, we’re going to tell you how to pre-qualify leads for your financial services business and attract clients who will offer genuine value to your business.

Why should you pre-qualify leads for your financial services business?

An effective lead qualification strategy can improve the quality of your prospects by up to 200%.

As an increasingly competitive sector, there’s little room for error when it comes to sourcing profit-generating clients for your financial services business. But by pre-qualifying your leads, you’ll:

• Save time and money by engaging with quality prospects and distributing your resources wisely

• Improve your conversion rates by getting to know your prospects and their financial needs before meeting with them

• Streamline your lead generation process, earning a better return on investment (ROI) while landing more high-quality clients in a shorter space of time  

Do you have clear buyer personas?

A buyer persona is a concise profile that reflects your model prospect or customer. The question is, do you have one?

Most marketing-savvy businesses have more than one buyer persona. By creating buyer personas for your financial services business, you’ll have a tool (or tools) for weighing up potential leads and deciding whether they’re worth pursuing.

A valuable financial services buyer persona should include:

• A name (to make your persona more personable)
• Demographic details (gender identity, age, and geographic location)
• Occupation and income
• Personal interests
• Main financial motivations and pain points

What methods can you use to pre-qualify leads?

Now that you’re up to speed with the importance of pre-qualifying leads and creating buyer personas for your financial services business, let’s look at how to do it the right way.

1. Lead scoring with a quiz

Using an interactive quiz to score your leads is an effective way to attract quality prospects to your business.

You can use your pre-qualification quiz as a lead magnet and ask your prospects score-based questions. For example, you could launch a quiz that tells people how smart they are with their personal finances and gives them an overall score at the end.

This approach will not only incentivise people to take your quiz, but the scores you receive will also tell you which leads are worth your time and investment. 

2. Ask qualification questions before booking a call

Asking your prospects qualification questions before booking a call is another way to filter out any leads who may not be worth your time.

Here are some examples of pre-qualification questions you can ask:

• What are your biggest financial challenges?
• What is your business’s current budget range?
• Are you looking for ongoing support with your business’s finances?

Using an interactive quiz template will allow you to ask pre-qualification questions with ease and ensure you don’t waste your time chasing the wrong leads.

3. Track behavioural data

As you’ll know, the finance sector is incredibly analytical. If you take that mindset and apply it to lead qualification, you’ll increase your chances of landing quality clients who will use your financial services long term.

In addition to analysing quiz responses, you should also dig deep into data around social media 

interactions, content downloads, and webinar attendances.  

Adopting a well-rounded analytical approach will give you a clear understanding of how engaged certain leads are and how likely they are to convert into loyal clients.

4. Use inbound content marketing

You can use inbound content marketing techniques to attract leads and pre-qualify them for your financial services.

When you create content your audience finds valuable, you’ll get quality leads interacting with your business. If a prospect takes the time to read, share, or download your content, it’s likely they’re interested in the financial services you have to offer. At this point, they’ll be warmed up and ready to find out more.

5. Run targeted marketing campaigns

To attract a healthy number of leads and pre-qualify them before deciding whether it’s worth nurturing them further, you can run a targeted marketing campaign.

You can create a pre-qualification quiz and share it across your most engaged marketing channels, including email and social media. This will boost your brand reach and entice a wider net of relevant leads to take your quiz.

You can gather insights at every stage of your marketing campaign funnel and filter out any low-value leads as you go.

Once you have your list of qualified leads, you can reach out to them with personalised marketing follow-ups and convert them into paying clients.

Automate the lead qualification process with ScoreApp

Did you know? You can streamline every stage of the lead qualification process with ScoreApp. Here’s how.

1. Capture your leads

Use ScoreApp’s dedicated financial services industry templates to create and launch a quiz to attract potentially relevant leads with tailored pre-qualification questions.

With easy-to-use drag-and-drop features and seamless customisation options, creating a pre-qualification quiz with ScoreApp is a slick and simple process.

2.  Segment and score your leads

ScoreApp’s financial services industry templates come equipped with targeted pre-qualification questions that will give you a greater insight into your leads.

You can use the scores from your quiz to segment your leads based on their level of subject knowledge, their financial experience, or the potential scope of the services they need.

It’s possible to segment your leads based on the aspects that are most relevant to your business – and ScoreApp will make the entire process easier.

3. Create automated personalised follow-up content

Once you’ve segmented your leads, you can send automated follow-ups by integrating ScoreApp with your existing email marketing tool or CMS.

With ScoreApp’s slick integration and automation features, you can quickly send out the right messages to the right leads.

Reaching out to your most qualified leads with tailored messaging, content, and incentives will empower you to build trust and earn more high-quality clients in an increasingly competitive financial landscape.

4. Test your efforts

With ScoreApp’s in-built analytics, you can view your most valuable quiz data in an accessible format from one central dashboard.

This wealth of insight will help you understand which types of quiz and supporting content work best, as well as any areas that need improvement. You can then keep on evolving and optimising your efforts.

Get better financial services clients with an effective qualification process

The financial services sector is becoming an increasingly saturated space. But with a quiz-based pre-qualification strategy, you can connect with leads who will accelerate your commercial growth.

By being strategic, asking the right questions, and working with the best tools for the job, you will get ahead of the competition, one campaign at a time. ScoreApp’s intuitive tools and features will help you streamline every step of the way.

Are you ready to qualify the best leads for your financial services business? Try ScoreApp for FREE.