Quizzes are an excellent way to engage potential clients and capture leads for your consulting business. When your personal service and expertise forms the basis of your business, it’s important to attract the right-fit leads to your business.
ScoreApp quizzes are highly interactive and act as a great lead-generation tool. They also provide a wealth of insight for you and your prospective customers, so are not only useful to take part in, but are enjoyable too.
When people fill out a Scorecard quiz, they receive immediate value: a personal report based on their answers. By providing an immediate snapshot of someone’s current situation and where improvements can be made, they will want to share as much about themselves as possible.
This then gives you valuable data that you can use to send a personalised follow-up to everyone who completes your quiz. The result? An engaged group of hot leads who will be ready to buy when you reach out to offer your consultancy services.
But one of the hardest parts of creating a great lead magnet quiz is coming up with the ideas and making sure it’s relevant to your audience… and when you’re working in your business, it can be hard to be objective about your own marketing.
So, here’s our guide on how to set up a quiz for your consulting business, plus some handy ready-to-go ideas you can adapt to suit your business!
Setting up a lead magnet quiz for your consultancy business
When setting up your quiz, always remember that you need:
Engaging and relevant questions
Keep your questions on topic, and make them as quick and easy to answer as possible.
Typical types of quiz questions can include:
- True/False
- Multiple Choice
- Agree/Disagree
- Range-Based, e.g. “On a scale of 1-10, how…”
- Picture Images, e.g. “Pick which design you prefer from option A, B or C…”
- Free Text Boxes, so people can add more personal insight to their answer
Although ScoreApp has plenty of pre-made questions for you, don’t be afraid to edit them to add some of your personality!
A clear value proposition
Tell people upfront what they get in return for filling out your quiz. Make sure your messaging touches on a real pain point or hot topic in the industry to capture interest, and then call out the key subjects covered in the quiz.
By helping people see the value on offer, they are more likely to hit the ‘Submit’ button.
Immediate results
Depending on the type of ScoreApp quiz you set up, participants will receive a report or PDF after completing the quiz, breaking down their score into tangible insights and suggested actions.
People LOVE getting instant results from quizzes, and it’s in part why they work so well as lead generation tools: you can personalise your follow-up messaging based on their results.
Strong call-to-action
You should always tell people how to contact you after they have reviewed their report.
This is when they will be most engaged and interested, so have a clear link to your calendar so they can book a follow-up call as quickly as possible! Strike while the iron is hot…
A clear follow-up strategy
Of course, if people don’t immediately get in touch, you shouldn’t assume they aren’t interested in your consulting services.
Your quiz is only the beginning: now the follow-up begins! Link your ScoreApp quiz with your email marketing software, so you can split people into different sequences based on the answers they provided and share valuable resources based on their situation.
Always use an email nurture sequence to build trust with your quiz participants. And don’t forget to leverage email automation, so you don’t have to lift a finger once it’s set up.
This may sound like a lot of work, but the initial set-up time will be worth it when the sales come rolling in!
Now, let’s get into how consulting businesses across industries can use an interactive quiz as a lead magnet – with practical examples for inspiration.
We are covering 15 ideas to spark inspiration for:
- Financial consultants
- Marketing consultants
- HR consultants
- IT consultants
- Management consultants
- Environmental consultants
- Sales consultants
- Legal consultants
Plus, throughout the blog post, we share a range of our ready-to-go scorecard templates. These are easy and fast to implement, as you simply alter the information to suit your business and audience.
The main template is already created, you just need to add your own touch with things such as your logo, images of you or your team, and make sure your contact information is up to date.
Quiz lead magnet ideas for financial consultants
Whether you’re a financial adviser, mortgage broker, or accountant, you likely do a huge amount of financial consultancy work daily.
Traditionally, lead magnets in the financial services industry can involve high costs or giving away a lot of your time for free to poorly-qualified prospects. Not to mention the pain of making so many cold calls…
A quiz can do the heavy lifting for you because it provides people with instant value – helping you spend less time on lead generation and more time working with perfect-fit clients.
We’ve previously covered 27 quiz ideas for financial consultancy businesses. Here are two to get you started:
1. Financial fitness test
Title: “How Financially Fit Is Your Business?”
Description: Evaluate your business’s financial health across various metrics like cash flow, debt management, and investment strategies.
Result: A personalised financial health report with actionable recommendations.
2. Investment readiness quiz
Title: “Is Your Business Ready for Investment?”
Description: Assess your business’s readiness to attract investors and secure funding.
Result: A customised investment readiness report.
To see for yourself how a quiz could work for your business, here are two of our favourite financial consultancy quizzes, made by real ScoreApp customers:
You can also try one of our many ready-to-go financial quiz templates:
- The Accounting Review Scorecard
- The Raising Capital Scorecard
- The Business Financial Health Check Scorecard
- The Tax Saving Scorecard
- The Profit Booster Scorecard
- The Where to Invest Scorecard
Simply edit the content and adapt to suit your needs, and you have a new quiz lead magnet ready in minutes!
Quiz lead magnet ideas for marketing consultants
As a marketing consultant, you understand your target audience better than anyone. After all, it’s what you teach other people, right?
So why can finding the right customers feel so difficult?
Whether you specialise in personal branding, paid ads, or social media, the cycle of pitching to companies and then being ghosted becomes tiring. Using a quiz can help you to set the tone and immediately establish yourself as an authority.
Instead of spending hours writing cold emails, trying out new marketing channels, and designing time-intensive lead magnets, a quiz lets you pre-qualify potential clients more quickly and introduce the transformation you provide in a less sales-y way.
Just like marketing and sales expert Phil Calvert, who used ScoreApp in a webinar to generate almost 100 qualified leads in just 10 minutes.
Two marketing consultancy quiz ideas to get you started are:
3. Digital marketing effectiveness quiz
Title: “Is Your Digital Marketing Strategy Working?!”
Description: Analyse your current digital marketing efforts and identify areas for improvement.
Result: A detailed digital marketing effectiveness report.
4. Brand identity quiz
Title: “How Strong Is Your Brand Identity?!”
Description: Evaluate your brand’s identity and consistency across various channels.
Result: A personalised brand identity report with tips for enhancement.
Here are four of our favourite marketing consultancy quizzes, made by real ScoreApp customers:
- The Firm Foundations Marketing Scorecard
- The YouTube Readiness Scorecard
- The Lead Gen and Marketing Checklist for Business Coaches
- The Sales & Marketing Excellence Scorecard (this is one of the lead generation quizzes we use for ScoreApp!)
You can also try one of our ready-to-go marketing quiz templates:
- The Where to Advertise Scorecard
- The Resourceful Marketer Scorecard
- The Facebook Ads Readiness Scorecard
- The Digital Impact Scorecard
- The Marketing Impact Scorecard
Quiz lead magnet ideas for HR consultants
HR employees are always short on time – and quizzes can serve several functions for them.
Whether their issue is employee engagement, recruitment, or wellbeing in the workplace, a quiz can help them identify their core problem and provide actionable insights on what action to take next.
Business leaders use HR quizzes to evaluate performance within their organisation or share them with individual employees to collect data on a more granular level.
The more information you can collect from prospects in your HR quizzes, the better placed you will be to pitch your consultancy services as the solution they have been looking for.
Here are two HR quizzes you should consider for your consultancy business:
5. Employee engagement quiz
Title: “How Engaged Are Your Employees?”
Description: Assess the level of employee engagement and satisfaction within your organisation.
Result: An employee engagement report with strategies to boost morale and productivity.
6. Recruitment efficiency quiz
Title: “Is Your Recruitment Process Effective?”
Description: Evaluate the effectiveness of your recruitment and hiring processes.
Result: A recruitment efficiency report with actionable insights.
You can also try one of our ready-to-go HR quiz templates:
- The Happy at Work Survey
- The AI Disruption Analysis
- The High Performing Teams Scorecard
- The Burnout Prevention Scorecard
- Time for a Promotion Scorecard
Quiz lead magnet ideas for IT consultants
In a world where technology is developing at a rapid pace, the role of IT consultants has never been more important. Cybersecurity threats are becoming increasingly sophisticated. Unfortunately, many teams don’t have the internal resources to manage their IT needs effectively.
Setting up a Scorecard quiz is an easy and effective way to help your prospects gain clarity on the state of their internal IT, and the steps they need to take to make changes.
If you’re tired of cold calling businesses and attending networking events to try and secure new business, a quiz can help position you as the go-to expert on all things IT – without any pitch from you.
Here are two core quizzes you could consider for your IT consultancy business:
7. Cybersecurity readiness quiz
Title: “How Secure Is Your Business from Cyber Threats?”
Description: Assess your current cybersecurity measures and identify vulnerabilities.
Results: A comprehensive cybersecurity readiness report.
8. IT infrastructure health quiz
Title: “Is Your IT Infrastructure Up to Par?”
Description: Evaluate the health and efficiency of your IT infrastructure.
Results: A personalised IT infrastructure health report with recommendations.
You can also try one of our ready-to-go IT quiz templates:
Quiz lead magnet ideas for management consulting companies
As a management consultancy business, finding hot leads can be challenging.
How many times have you jumped on a call, and spent hours talking through the problems someone is facing in their organisation…only to get to the end of the conversation and discover that they don’t have the budget or capacity to work with you?
A Scorecard quiz can give you this time back, attract more of your right-fit clients, and provide your lead with immediate value.
Your prospect can complete the quiz at any time, and after submitting their results, they receive an immediate report that can give them an overview of their business performance.
The Scale Academy have done this to great effect, and generated over six figures a year in revenue directly from their Scorecard.
You can also send regular quizzes to your existing clients to review their performance and ensure that your services fit their needs.
Here are two core quizzes you could consider for your management consultancy business:
9. Operational efficiency quiz
Title: “How Efficient Are Your Operations?”
Description: Analyse your business operations and identify areas for improvement.
Results: A customised operational efficiency report.
10. Change management readiness quiz
Title: “Is Your Business Ready for Change?”
Description: Assess your organisation’s readiness to handle change and transformation.
Results: A change management readiness report with strategic advice.
Here are two of our favourite management consultancy quizzes, made by real ScoreApp customers:
You can also try one of our ready-to-go management consultancy quiz templates:
Quiz lead magnet ideas for environmental consultants
Environmental responsibility is becoming a priority for businesses of all sizes. The trouble is, that many of them feel overwhelmed and don’t know where to start…
By providing an introductory quiz, you can help businesses get clear on the path they need to take to become more sustainable and highlight areas where they are currently falling short.
Then you can use this data to reach out with a deeply personalised pitch, based solely on the help they need.
By positioning yourself as an authority upfront and providing a valuable resource for free, you position your environmental consultancy services as the solution that will make a long-term difference to their business sustainability and environmental impact.
Here are two quizzes you could consider for your environmental consultancy business:
11. Sustainability assessment quiz
Title: “How Sustainable Is Your Business?”
Description: Evaluate your business’s sustainability practices and environmental impact.
Results: A personalised sustainability report with actionable steps.
12. Compliance readiness quiz
Title: “Is Your Business Compliant with Environmental Regulations?”
Description: Assess your compliance with current environmental regulations and standards.
Results: A comprehensive compliance readiness report.
You can also try our ready-to-go environmental quiz template:
Quiz lead magnet ideas for sales consultants
If there is one thing every business wants more of… it’s sales!
And as a sales consultancy business, you are in a prime position to help them get there. The trouble is that finding your own right-fit clients can be tricky sometimes…
Old strategies like cold calling and email pitches aren’t as effective anymore. To stand out from the crowd, you have to give prospective customers something of value before you tell them about your offer.
Sales quizzes are a brilliant opportunity because every business will want to know how they could improve their lead generation or increase their conversion rate.
Giving people the opportunity to reflect on their performance, and then providing them with a report that breaks down their results, is a tangible resource they can take to make improvements.
Once you have this information, you can pick up on their weakest areas and do what you do best: reach out to offer a service that targets their problems and boosts their sales.
Here are two core quizzes you could consider for your sales consultancy business:
13. Sales strategy effectiveness quiz
Title: “How Effective Is Your Sales Strategy? “
Description: Analyse your sales strategy and identify key areas for improvement.
Results: A detailed sales strategy effectiveness report.
14. Lead generation efficiency quiz
Title: “Is Your Lead Generation Process Efficient?”
Description: Evaluate the efficiency of your lead generation efforts.
Results: A personalised lead generation efficiency report.
You can also try one of our ready-to-go sales quiz templates:
Quiz lead magnet ideas for legal consultants
As a legal consultant, your business has probably been built on word of mouth – but relying solely on referrals and recommendations can only get you so far.
Eventually, you need to broaden your lead generation strategy. Typically, this will involve expensive marketing channels, such as paid ads, to try and acquire new customers.
Why not cut your costs and set up a quiz to bring in highly-qualified leads?
With legislation changing all the time, business leaders need to be constantly mindful of their compliance.
By offering a free quiz around core areas of business laws and regulations, you can help people get a snapshot view of their current position and the changes they need to make to keep up to date.
After giving away such a valuable report for free, people will jump at the opportunity to book a call and find out how you can help them going forward.
Here is an example of a quiz you could use in your legal consultancy business:
15. Legal compliance quiz
Title: “Is Your Business Legally Compliant?”
Description: Assess your business’s adherence to relevant laws and regulations.
Results: A detailed legal compliance report.
Create your consulting lead magnet with ScoreApp in a few simple steps
No matter what kind of consultancy business you run, there are many reasons to set up a lead generation quiz. Hopefully, this blog has given you some ideas you can use to create your own!
By tailoring quizzes to your audience, you can attract targeted leads and provide them with valuable insights, positioning your consulting business as a trusted and knowledgeable partner.
You might think quizzes are time-consuming and difficult to build. Not ScoreApp. Our AI quiz builder helps you create a quiz for your consulting business in only 3 minutes!
You can also build landing pages, and easily link your quiz to your favourite email marketing software to create a full quiz funnel that sends consistent warm leads to your business.
And – as you have seen throughout this blog – we have hundreds of ready-to-use quiz templates, for consulting businesses across a range of industries. If you would like some inspiration for the questions to ask in your quiz, we can help with that too!
Discover an easier way to generate leads today, and create your lead generation quiz with ScoreApp for FREE.
