When designing a lead magnet, it’s tempting to create a generic downloadable resource to try and appeal to as many people as possible.
Here’s the truth though: the more broad you try to make your lead magnet, the less it will appeal to anyone!
A quiz lead magnet can provide an interactive way to engage with new customers. However, coming up with relevant ideas can be tricky.
If you’re unsure where to start with creating a quiz lead magnet, don’t worry.
We have plenty of ideas in this blog and a library of ready-to-use templates to help you get started!
What makes a great lead magnet for B2C sales?
High-converting lead magnets are targeted, engaging, and full of value. You want to attract the right customers to your B2C business. The best way to do this is to demonstrate that you understand their goals and challenges from the start.
You can do all this – and more – with an interactive lead generation quiz!
Using our AI quiz builder software, you can have your B2C quiz ready in as little as three minutes.
When prospective customers fill out a Scorecard quiz, they immediately receive a personal report based on their answers. Your questions get them to think more deeply about their current situation and the report highlights where improvements can be made.
Talk about providing value! There’s a reason why quiz lead magnets convert at a rate of between 30-50% – ten times higher than traditional static PDFs.
When you combine this with personalized follow-up and a targeted email marketing sequence, the result is an engaged group of prospects who will be ready to hit the ‘Buy’ button.
One of the most important things you can do is tell people upfront what they will get in return for completing your quiz.
Make it immediately obvious from your quiz name that you are covering a real pain point for your audience to attract their interest.
For example, if you are a financial advisor, our Retirement Ready Scorecard will attract potential clients with a goal age of retirement who are unsure whether their financial situation will make it possible.
Quiz lead magnet ideas for the health and wellness industry
The health and wellness industry is becoming increasingly saturated.
Whether your ideal client is searching for a new gym to join, an online coach to help them reach their goals, or bespoke help with nutrition, their ultimate aim is to become the happiest and healthiest version of themselves.
Here are a couple of quiz lead magnet ideas to help them get there:
- “What’s Your Fitness Personality?”
Focus: Help people understand which type of exercise suits them best – such as weight training, running, or group exercise classes.
Results: A report that breaks down their athlete type and the kinds of exercise they should be doing.
Follow-Up: Offer a bespoke fitness program to help them reach their goals.
- “What’s Your Ideal Self-Care Routine?”
Focus: Understanding how they approach self-care, and where improvements could be made in their routine.
Results: A report that includes a suggested daily routine to create a more rounded approach to wellness.
Follow-Up: An online program or complementary wellness products.
- “How Balanced Is Your Diet?”
Focus: Help people gain an understanding of their eating habits.
Results: A checklist of improvements they can make to their diet.
Follow-Up: Personalized meal plans that match individual nutritional goals.
You can find even more quiz lead magnet ideas for your health and wellness business in this blog post – and here are some more for fitness businesses for good measure.
We also have a wealth of templates you can use to set up a lead generation quiz for your health and well-being business.
Here is a selection of our favourites!
Quiz templates for personal trainers
Quiz templates for well-being businesses
The Am I Actually Happy Scorecard
The Stress Management Scorecard
The Wellbeing Performance Scorecard
Quiz templates for nutritionists
The personalized Nutrition Audit
Quiz lead magnet ideas for the beauty and skincare industry
Competition in the beauty and skincare industry is high.
To stand out from your competition, you need to have a unique value proposition.
Your customers will want to understand how to improve their skincare routine or makeup application skills. A high-quality and hyper-targeted lead magnet quiz will give them some value for free and gives you the opportunity to take someone shopping around and turn them into your next biggest fan.
Here are a couple of quiz ideas for B2C businesses in the beauty and skincare industry:
- “What’s Your Skin Type?”
Focus: Help people understand what is missing in their current skincare routine.
Results: A step-by-step guide on daily products to use depending on skin type.
Follow-Up: Special discounts on targeted skincare products.
- “What’s Your Perfect Makeup Look?”
Focus: Questions to evaluate new makeup looks depending on skin tone and personal style.
Results: Suggested new products with step-by-step guides on how to apply them.
Follow-Up: Personalized beauty bundles to achieve certain styles.
- “Which Haircare Routine Is Best for You?”
Focus: Help people understand their ideal haircare routine, based on their hair type, colour, and condition.
Results: A hair care plan, with tailored advice to prevent damage.
Follow-Up: Hair care product bundles with an exclusive discount to encourage conversion.
Quiz lead magnet ideas for fashion brands
Fashion lovers are constantly searching for new trends and styles.
Normally, they will find these through hours of research. Why not cut down this time and jump to the sale more quickly by creating an interactive quiz to help them find what they’re looking for?
You can use the data you collect in your fashion brand quiz lead magnet to send personalized product recommendations, discounts, and offers via email.
Here are a few quiz ideas to get you started:
- “What’s Your Personal Style?”
Focus: Providing an overview of which aesthetic suits each person best.
Results: A personal style guide.
Follow-Up: Curated collections of clothing based on individual quiz answers.
- “What’s Your Perfect Fit?”
Focus: Encourage people to analyze their style to find their perfect pair of jeans.
Results: Body type and style analysis to suggest a new signature style.
Follow-Up: Exclusive discounts or sales, with links directly to shoppable product pages.
- “What’s Your Colour Palette?”
Focus: Help people discover the most flattering colours to wear.
Results: A colour analysis report, with suggested shades to wear and ones to avoid.
Follow-Up: A bespoke 1:1 colour match consultation appointment.
Head full of ideas?
You can get started on your fashion lead magnet quiz with The Personal Style Scorecard template!
We also have a range of templates to help fashion e-commerce brands build up demand for their Black Friday sales.
Here are a few you can use to build a waitlist of perfect-fit customers:
The Black Friday Waitlist Countdown
E-commerce Black Friday Waitlist
Coming Soon Black Friday Waitlist
Quiz lead magnet ideas for food and drink brands
Shopping with food and drink brands online can be challenging. With so many products available, how can consumers discover products they will enjoy?
With an interactive quiz, of course!
By setting up a quiz for your food and drink brand, you can clearly categorize customers based on which products best suit their interests. Sending targeted information like this makes it much more likely that they will convert to sale.
Here are a few quiz ideas for B2C food and drink brands:
- “What’s Your Perfect Coffee Blend?”
Focus: Helping people make their perfect coffee, based on their preferences and equipment.
Results: The specific coffee beans or ground coffee each person should buy, with suggestions of different ways to make a coffee at home.
Follow-Up: Special discount on their coffee order, with the option to upsell and cross-sell brewing equipment.
- “What Type of Foodie Are You?”
Focus: Help people find new recipe inspiration based on their favorite cuisine.
Results: A personalized foodie report with suggestions for new recipes.
Follow-Up: A meal kit subscription box, with an exclusive discount for their first purchase.
“What’s Your Signature Cocktail?”
Focus: Discover new cocktail options based on likes and dislikes.
Results: Suggested new drinks to try, with step-by-step recipes to make them at home.
Follow-Up: Customizable cocktail kits and accessories, such as glasses.
Quiz lead magnet ideas for the travel industry
Often, customers searching for holiday inspiration or new activities need a way to narrow down their options.
A quiz provides the perfect interactive and engaging way to do just that – and it builds trust in your brand at the same time!
Here are a couple of ideas you can use as inspiration to build your travel industry quiz:
- “What’s Your Travel Personality?”
Focus: Help people understand their best method of travelling, based on destinations they love and their style of travel.
Results: A travel personality checklist, with advice on how to prepare for a trip and suggestions of destinations they might enjoy.
Follow-Up: Offers for travel packages or experiences to encourage bookings.
- “Where Should You Go on Your Next Holiday?”
Focus: Help people decide where to go on their next holiday.
Results: A curated list of suggested destinations, with insider tips and tricks of what to see and do in each one.
Follow-Up: Share blog and video content about specific destinations, alongside special offers.
- “What’s Your Ideal Weekend Getaway?”
Focus: Encourage people to discover their local area with a mini-break close to home.
Results: A suggested itinerary for a local destination.
Follow-Up: Promote local travel offers and last-minute packages.
Maximise your ScoreApp quiz lead magnet
Now that you know what you want your B2C lead magnet quiz to be about, you need to set it up effectively!
Here are some key things to keep in mind when creating your quiz:
Ask engaging, targeted questions
You want your quiz to be short and engaging. Keep your questions on topic and make them as easy to answer as possible.
Typical quiz questions include:
- True/False
- Multiple Choice
- Agree/Disagree
- Range-Based, e.g. “On a scale of 1-10, how…”
- Picture Images, e.g. “Pick which design you prefer from option A, B or C…”
Our ScoreApp templates come with pre-made questions, but you can fully customize them to suit your business and add your personality.
Personalize results pages
People love getting instant value from quizzes.
ScoreApp sends a personal report to every participant after completing your quiz, with tangible insights into their situation and suggested actions to make improvements.
So, take the time to set up your results pages – it’s worth it!
Capture every lead
Don’t forget to collect emails before showing quiz results. This is how you build your list of prospects.
Plan follow-up campaigns
Once you have peoples’ contact information, you can connect ScoreApp with email marketing tools like ActiveCampaign or Mailchimp to send personalized follow-up messages and targeted offers to every quiz respondent.
Your email nurturing sequence should reflect people’s answers as much as possible.
This may sound like a lot of work, but once the setup is complete, email automation can do lots of the heavy lifting while you watch the sales roll in!
Social sharing
Finally, encourage participants to share their results on social media to boost the reach of your quiz and attract more right-fit customers to your business.
You could incentivize people to do this by providing a special discount or offer, like free shipping on their next purchase.
Create a high-converting quiz lead magnet with ScoreApp
We’re sure that by now, your brain is buzzing with ideas for a quiz lead magnet for your B2C business!
With ScoreApp, you can set up a quiz lead magnet that:
- Attracts ideal customers with a strong value proposition
- Pre-qualifies customers and predicts their buying behavior through strategic questions
- Automatically scores and segments your leads
- Collects a wealth of data you can use to personalize follow-up messages
- Helps you sell more by giving the right offer to the right person at the right time
Find out just how powerful a quiz lead magnet can be for your B2C business when you try ScoreApp for FREE!
