A strong client–therapist relationship is crucial for achieving meaningful therapeutic results – and it has to be right for both sides.
When there’s a good match, clients feel more comfortable, engaged, and open to the healing process, and therapists are able to more effectively tailor an approach to meet their needs.
But finding the perfect match can be challenging, especially online, where clients often search for a therapist without fully understanding what they need – or who might be the best fit.
This is where a quiz lead magnet can be a game-changer – for therapists and clients alike.
To get you started, we’ve put together five quiz lead magnet ideas you can use to attract, educate, and pre-qualify your clients, for a smoother, more productive therapeutic journey from the get-go.
But first, just why are quizzes so great?
Why a quiz is a great lead magnet for therapists
For therapists, quizzes are a natural way to pre-qualify leads, gathering insights into prospective clients’ needs, goals, and preferences.
By using targeted quiz questions, you can also help potential clients identify their readiness, preferred therapy style, or even their comfort level with various therapeutic methods – and all before the first session!
Let’s take a deeper look at these benefits to setting up a quiz as a lead magnet.
Benefits of using a quiz to pre-qualify therapy clients
Quizzes are incredibly effective lead magnets for therapists because they combine engagement, personalisation, and value in one simple tool. They also allow you to…
Get clients invested
Unlike static content (such as PDF guides), quizzes are interactive – they ease clients into the idea of therapy and keep their attention by prompting them to answer questions about themselves.
This can help you create tailored experiences. Plus, it subtly showcases your expertise and understanding of specific therapeutic needs.
Start off strong
A quiz also allows you to pre-qualify your audience. When you ask the right questions, a client’s quiz “score” or results summary can point to therapeutic approaches that may work best for them – such as cognitive behavioural therapy (CBT) or mindfulness techniques.
Questions like “What are your primary challenges right now?” or “What outcomes are you hoping to achieve with therapy?” offer a deeper understanding of where someone is on their therapeutic journey and if they’re a good match for your expertise.
This puts you in a great position to then plan their follow-up or initial sessions around these priorities, making the first interactions relevant and impactful.
It also gives your potential client a sense of direction and builds trust by showing you already understand their unique situation.
Save time
The initial insights from a lead’s quiz results can significantly cut down on the back-and-forth typically needed to qualify a new client – saving both time and effort in the sales process.
Instead of lengthy intake forms or multiple emails, answers to a quiz provide a snapshot of what each person is seeking and if your approach aligns with their needs.
For example, if a client’s responses indicate a preference for solution-focused, short-term therapy, you can immediately tailor your approach or recommend another practitioner if your methods aren’t the right fit.
Quickly find your focus
If you are a good match, having these details upfront allows you to prepare for an initial consultation with greater focus.
You may be able to jump right into discussing how you address a client’s needs, rather than spending time going through basic details.
From the client’s point of view, they’ll feel supported and understood right away. And you’ll benefit from an efficient, pre-qualified caseload of clients genuinely suited to your services.
So a quiz not only improves the onboarding process, it also sets the foundation for a more effective and mutually rewarding therapeutic relationship from day one.
5 Quiz Ideas for Your Potential Therapy Clients
As we’ve seen, quizzes offer personalised, insightful experiences that highlight potential solutions before sessions even begin. This value helps your clients feel seen and understood while positioning yourself as a compassionate, knowledgeable guide.
Now, how about those examples we promised you earlier on…
Idea 1: Are you experiencing burnout? Take the free quiz!
Burnout is affecting more and more people (particularly now we tend to take our work home with us), but it’s not always easy to identify.
This is your chance to create a quiz to give people clues about the telltale signs and provide solutions for dealing with them.
Example questions:
- When faced with tasks or responsibilities, how do you typically feel?
- Overwhelmed and anxious
- Mildly stressed but manageable
- Neutral
- Energised and focused
- Do you find yourself withdrawing from social or personal activities due to feeling overwhelmed or fatigued?
- Yes, frequently
- Sometimes
- Only occasionally
- No, I stay active
Idea 2: Which area of your life is causing you stress? Take the quiz to find out
So many people regularly feel stressed or anxious – with no idea why. A quiz can provide clarity.
Start by categorising areas that could be causing unwanted friction or emotions – work, family, and relationships are standout culprits – to help your readers uncover the source, as well as give you a clear idea of how to proceed with sessions.
Example questions:
- How often do financial concerns (such as bills, savings, or debt) cause you worry or stress?
- Almost daily
- Weekly
- Occasionally
- Rarely or never
- How do you feel about your personal time and ability to relax or pursue hobbies?
- I barely have any time for myself
- I sometimes struggle to relax
- I make time but feel it’s not enough
- I have plenty of personal time and enjoy it
Idea 3: Are you ready for a change? Discover how to get started
People often need to work on themselves, but either may not realise it or are simply unwilling to admit that a change is necessary.
A quiz is a great way to reveal those hard truths to clients and get them started in the therapy process.
Example questions:
- How often do you feel stuck in patterns or routines that no longer serve you?
- Almost every day
- Frequently
- Occasionally
- Rarely
- Never
- How open are you to trying new strategies or approaches to improve your life?
- Very open and willing
- Open but a little nervous
- Unsure
- Reluctant but curious
- Not open at all
Idea 4: What’s your self-care style? Take the quiz to find out
Most of us are set in our ways. So much so, many of us aren’t even aware there are other – healthier – ways to look after ourselves mentally.
A quiz like this is your chance to help people identify how they can practise better self-care and point them in the right direction for therapy services.
Example questions:
- When you have a free hour to yourself, what are you most likely to do?
- Exercise or move my body
- Spend time reading or learning
- Meditate or practise mindfulness
- Catch up with friends or family
- Indulge in a hobby or creative activity
- How often do you prioritise self-care activities in your weekly routine?
- Daily without fail
- A few times a week
- Occasionally
- Rarely
- Almost never
Idea 5: What type of therapy is best for you?
Sometimes you’ve got to go route one with your questions. If people don’t know what their options are, they won’t be able to find the best type of therapy for their situation.
You can help them pinpoint what methods might be suitable based on their answers to your quiz questions and lay out possible next steps.
Example questions:
- When discussing your feelings, what environment makes you feel most comfortable?
- A structured, goal-oriented setting
- An open, conversational approach
- A reflective and introspective setting
- A creative or expressive environment
- I’m not sure yet
- How do you usually process emotions or challenges?
- I like to problem-solve right away
- I prefer to talk it out with someone
- I need time to reflect and go inward
- I express myself through creative outlets
- I’m still exploring how I best process emotions
Create your own quiz lead magnet in minutes with ready-to-go templates
Hopefully the suggestions above have got your brain whirring with ideas of your own.
Now, you might think that’s the easy part – with designing and building your quiz being the difficult part.
But it’s not! We’ve done it all for you – so it might actually be the easiest part of all for you in this process.
Everything you need to set up your own therapy-based quiz is right here waiting for you in The Mental Health Review scorecard.
With our ready-to-go templates, you can use this as a quick and easy starting point. Each template has a landing page, pre-set questions, and a results page you can tweak as needed.
It’s as simple as that – just fill out each section with your content and use our drag-and-drop software to get your branding in there too.
There are zero technical website-building or design skills required on your part! You can adapt any of the ScoreApp templates and get your quiz set up in minutes.
And if you’re stuck on the content side of things, we’ve got you covered there too – with our AI quiz builder to give you some fresh ideas.
Get more of the right therapy clients through your door with ScoreApp
It’s not just about finding any old therapy clients, is it? Ideally, you want the right clients for what you offer.
The partnership has to make sense. It has to fit. That’s what a quiz gives you – the ability to pre-qualify potential clients so you can get going straight away and succeed together.
You don’t want to waste days and weeks creating quizzes and other lead magnets from scratch though, do you? No, your time is important.
This is where ScoreApp comes into play. We’ve gots dozens of ready-made templates for you to choose from. All waiting to be filled out and made live in a matter of minutes.
So, save your time, save your effort – try ScoreApp for free today, and we’ll help you get your quiz up and running so you can sit back and watch the leads come flooding in.
