A compelling quiz is perfect to engage your audience and collect a tonne of juicy data.
For a quiz to bring valuable results to both you and your participants, you need strategic questions.
So, we’ll show you how to plan them and what types of question formats you should focus on depending on your goals (with examples).
Outlining the purpose of your quiz questions
Your quiz questions must do two main things:
- Guarantee an engaging experience and, if relevant, lead to valuable results for your participants (this is especially the case for scorecards and personality quizzes)
- Give you the data you need
So, start from your goal and work your way backwards: what are you trying to accomplish with this quiz?
For instance, you might want to use it to generate leads for your business, increase your brand awareness, get customer feedback after a purchase, test a product concept before developing it, and so on.
When you’re clear on that, it becomes easier to:
- Come up with a compelling quiz idea that feeds into your goal – For example, if you want to generate more leads as a business coach, your quiz lead magnet could be a “What’s Holding Your Business Back?” scorecard
- Brainstorm relevant quiz questions – For example, when generating leads, you’ll want to pre-qualify them to find out which participants would be a good fit. So, you could include a few questions along the lines of “What’s your budget for X?” or “Have you ever worked with a [type of business] before?”
Best practices for creating effective quiz questions
- Be realistic with your number of quiz questions – You can’t expect your audience to complete what feels like a neverending third-degree interrogation! Shorter quizzes have higher conversion rates. So, aim for 5-15 questions as a rule of thumb
- Make them clear and concise – If understanding your quiz requires too much brain power, your participants will leave. So, use your audience’s language instead of difficult jargon, and prioritise clear wording
- Keep them relevant – Every single question should be there for a reason, working towards your main quiz goal
- Use a mixture of question formats – Keep your audience engaged with different types of questions (we’ll show you a clear breakdown and examples soon!) but prioritise formats that are quick and easy to answer, like yes/no and single choice
- Only offer a small handful of potential answers – Don’t overwhelm your participants with dozens of options! While the right number will really depend on the question, 2-4 tends to be a good balance
- Test your quiz questions – Do that before rolling out your quiz to everyone else. Your testers might spot (fixable) problems like confusing wording or misleading questions
Types of quiz questions in ScoreApp quizzes (with examples)
ScoreApp is our quiz building platform to create all kinds of quizzes, from full funnels to surveys and tests (and more!).
You can start from scratch or from a wide range of templates, customising them and adding different questions.
What types of questions should you choose, though?
Some formats are better suited for different goals. So, let’s look at them individually and with clear examples.
Yes/No questions
Yes/no questions are quick, simple, and easy to both answer and review.
They also make it a breeze to apply conditional logic, personalising the quiz experience even further. For example, you can show the question “Have you already tried anything to solve it?” only to those who answered “Yes” when asked about experiencing a problem.
With ScoreApp, whenever relevant, you can add a Maybe answer, too.
Yes/no questions are perfect to:
- Learn more about your audience’s situation
- Pre-qualify your prospects
- Assess your participants’ knowledge
- Ask for a commitment or gauge interest levels
- Help participants get clear on their preferences or needs
Examples of Yes/No quiz questions:
- “Do you currently use any fitness tracking apps?” (For a fitness coach)
- “Have you worked with a marketing agency before?” (For a marketing agency)
Multiple choice questions with single answers
Your participants must select one answer from a small list of options.
With ScoreApp, you can display these types of questions in different formats, like multiple choice buttons, checkboxes, or radio buttons.
Multiple choice questions with single answers are perfect to:
- Get clear on what’s more relevant for our audience
- Assess your participants’ knowledge by asking them to find the only correct answer
- Find out what they care about the most when getting feedback or validating a new product or service concept
Examples:
- “Which of the following best describes your diet?” Options: Vegetarian, Vegan, Omnivore, Paleo (For a nutritionist)
- “What would make the biggest difference in your life right now?” Options: Adding +£2000 to my monthly revenue, Having more time off to be with my family, Having more time off to travel and enjoy life, Hiring my first team member (For a business coach for solopreneurs)
Multiple choice questions with multiple answers
These are similar to the previous type of quiz questions because you’re still offering a few answers to choose from. However, your participants can select more than one.
With ScoreApp, just tick the “Allow multi-select” box when adding multiple choice buttons.
Multiple choice questions with multiple answers are perfect to:
- Identify several problems, needs, and goals in your target audience
- Find out everything they’d care about in a new product or service
- Match each participant to a specific profile based on their preferences
Examples:
- “What features do you look for in a smartphone? Select all that apply.” Options: Battery Life, Camera Quality, Storage Capacity, Price (For a tech retailer)
- “Where have you been marketing your business so far?” Options: Facebook, Instagram, LinkedIn, Twitter/X, Threads, Other (For a social media manager)
Sliding scale questions
This question format gives you more nuanced answers because you’re asking your participants to rate something on a scale of 1-10 (or different numbers, if relevant).
In your ScoreApp quiz, you can do that with Sliding scales, more structured Linear scales, and Divided scales with a visual break between segments and labels for context.
Sliding scale questions are perfect to:
- Avoid response bias
- Gauge the intensity of your audience’s feelings or opinions
- Collect measurable feedback
Examples:
- “On a scale of 1 to 10, how satisfied are you with our customer service?” (For a customer service evaluation)
- “Rate how much you agree with this statement: ‘I feel valued as an employee’.” 1: Strongly Disagree to 5: Strongly Agree (To measure employee experience)
Picture answers
Make your quiz even more engaging and visually appealing with questions that can be answered by clicking on an image.
With ScoreApp, you can choose to display the picture button alone or to include a text label for additional context.
Image answers are perfect to:
- Boost e-learning engagement
- Get feedback on different versions of a prototype or idea
- Uncover your participants’ preferences in a fun and engaging way
Examples:
- “Which style of clothing do you prefer?” with pictures of casual, formal, sporty, and business attire (For a fashion brand)
- “Which design captures your attention the most?” with pictures of different versions of the same app (For a tech business)
Open-text answers
A text box allows participants to type anything they feel, answering your question in their own words.
So, these types of questions allow you to go more in-depth (and even beyond your own assumptions), collecting detailed and qualitative data.
While they’re really useful, they’re also more time-consuming, and some users might find it hard to write without much prompting. So, use them sparingly!
With ScoreApp, you can choose to include single or multi line text boxes and set different character limits.
Open-text answers are perfect to:
- Ask questions without running the risk of influencing your participants’ answers with pre-existing options
- Receive detailed feedback
- Ask for suggestions and ideas
- Familiarise yourself with your target audience’s language
Examples:
- “What is your biggest challenge in maintaining a healthy lifestyle?” (For a health coach)
- “What is your dream travel destination and why?” (For a travel company)
Smash your goals with a ScoreApp quiz
When you plan it properly and use the right types of questions? Your quiz will help you achieve your goals, whether that’s generating more leads, getting reliable feedback, or something else entirely.
With ScoreApp, you can create a quiz and even a full funnel for FREE, only upgrading to a paid plan if you ever need extra features.
You also get to choose from a big library of strategic templates and different types of questions, and you can use AI to create your entire quiz in 3 minutes.
So, what are you waiting for? Launch your quiz with ScoreApp today and for FREE!
