Creating a lead generation quiz is a great way to engage your audience and learn more about them in the process.
The only problem is, what questions should you ask?
You want to make sure you’re asking questions that will help educate your audience and help you uncover any opportunities along the way.
This is why we’ve put together a list of 84 different questions you can ask as part of your quiz, along with some examples to help you.
84 sounds like a lot. However, you won’t need to use 84 questions as part of your quiz. You might only need 10-20 questions, but at least you can browse through the questions and use them as inspiration for your own quiz.
1. Are you A or B?
- Are you a morning person or a night owl?
- Are you an introvert or an extrovert?
2. How would you rate yourself at [BLANK]?
- How would you rate yourself at managing a team?
- How would you rate yourself at cooking?
3. How good are you at [BLANK]?
- How good are you at staying focused on a task until completion?
- How good are you at keeping hydrated throughout the day?
4. Which of these best describes you?
– Which of these statements best describes you?
A. I am proud of our brand
B. Our brand is ok, but it’s not great
C. I hate our brand, it needs an overhaul
5. Select all that apply to you.
– Select from the list which services you offer
A. logo design
B. branding
C. website design
6. How satisfied are you with [BLANK]?
- How satisfied are you with the number of appointments you’re getting?
- How satisfied are you with the number of leads you get in your business?
7. What’s your current process for [BLANK]?
– What’s your current process for onboarding new clients?
A. We don’t really have a process
B. Our process is good at the start, but things tend to go off track towards the end
C. We have a robust process from start to finish
8. How much do you enjoy [BLANK]?
- How much do you enjoy sales?
- How much to enjoy the technical side of running an online business?
9. How often do you [BLANK]?
- How often do you go to the gym?
- How often do you read?
- How often do you review your monthly expenses?
10. Do you have a [BLANK] strategy that you follow?
- Do you have a social media strategy that you follow?
- Do you have a recruitment strategy for 2023?
11. Do you have a clear goal for [BLANK]?
- Do you have a clear financial goal for your business?
- Do you have a clear weight loss goal you want to achieve within 12 months?
12. Do you [BLANK] before your [BLANK]?
- Do you warm up before exercise?
- Do you plan your work tasks before you start your day?
13. Do you have a list of [BLANK] you review often?
- Do you have a list of monthly expenses you revisit each month?
- Do you have a list of action steps before creating a new logo for a client?
14. Do you know how to [BLANK]?
- Do you know how to refund a client on Xero?
- Do you know how to appeal when Facebook refuses your Advert?
15. How much do you currently spend on [BLANK] each month?
- How much are you currently spending on Google Ads each month (including agency fees)?
- How much are you spending each year on recruitment?
16. How would you describe your current [BLANK]?
- How would you describe your current hiring process between 1 and 5?
- How would you describe your sales skills?
17. Have you considered using [BLANK]?
- Have you considered using sales scripts before?
- Have you considered using LinkedIn for advertising?
18. Are you measuring your [BLANK] regularly?
- Are you measuring staff morale in your business?
- Are you measuring the number of leads you get from Instagram?
19. Do you [BLANK] as part of your process?
- Do you use SEO tools as part of your content writing service?
- Do you use video as part of your sales process?
20. Are you happy with the number of [BLANK] you’re getting?
- Are you happy with the number of website visitors you’re getting?
- Are you happy with the number of podcast listeners you’re getting?
21, Do you include [BLANK] at the start/end of your [BLANK]?
- Do you include a discount code after someone has purchased from your website?
- Do you send a welcome email when you sign up a new client?
22. When it comes to [BLANK], are you…
- When it comes to recruitment, are you proactive or reactive?
- When it comes to managing your team, how would you describe yourself?
23. Have you recently [BLANK]?
- Have you recently reviewed your onboarding process?
- Have you recently collected employee feedback?
24. Is your [BLANK] up to date?
- Are your company values up to date?
- Are your WordPress Plugins up-to-date?
25. Have you used the [BLANK] feature on [BLANK]?
- Do you use the night mode setting on your iPhone?
- Have you used the new data feature on LinkedIn?
26. Are you actively [BLANK] on a regular basis?
- Are you actively looking for top talent on social media?
- Are you actively looking for email marketing ideas on Twitter?
27. What’s your [BLANK] budget each year?
- What’s your marketing budget each year?
- What’s your recruitment budget for each new hire?
28. Have you done a [BLANK] in the last 12 months?
- Have you done a competitor audit in the last 12 months?
- Have you hosted a company retreat in the last 12 months?
29. Do you understand the [BLANK] feature?
- Do you fully understand the invoice feature in Quickbooks?
- Do you understand how to use the lead quality score in ScoreApp?
30. Do you have a prepared [BLANK] for when [BLANK] happens?
- Do you have a prepared email template for when a past due date?
- Do you have a prepared meal plan if plans change last minute?
31. Do you have a plan if [BLANK] happens?
- Do you have a plan if an employee quits without notice?
- Do you have a plan if a client can’t pay an invoice?
32. Are you prepared to [BLANK] if you need to?
- Are you prepared to jump on a sales call if need be?
- Are you prepared to follow up three times after a sales call?
33. Have you planned out your [BLANK]?
- Have you planned out a content calendar for the next 3 months?
- Have you planned out your running schedule leading up to your marathon?
34. Would you be able to [BLANK] without any preparation?
- Would you be able to conduct an exit interview if HR wasn’t available?
- Would you be able to fix a WordPress bug without extra support?
35. Would you say you have a [BLANK] when it comes to [BLANK]?
- Would you say you have a passion when it comes to teaching?
- Would you say you have a good attitude when it comes to trying new things?
36. Do you have a [BLANK] policy/process/routine?
- Do you have a morning fitness routine?
- Do you have a solid recruitment process you follow every time?
37. Is there someone responsible for [BLANK] within your business?
- Is there someone in the business responsible for managing client communication?
- Is there someone in your team who is in charge of maintaining company values?
38. Which of these is true?
Which of these statements is true?
A. It’s better to give feedback in a group setting
B. It’s better to give feedback privately
39. Are you actively spending money on [BLANK]?
- Are you actively spending money on Facebook Ads?
- Are you actively spending money on developing company culture each month?
40. Which of these tools do you use? (Select all that apply)
- Which of these social media tools do you use?
- Which of these websites do you use to plan your meals?
41. Do you offer [BLANK] to your team/customers?
- Do you offer perks to your team?
- Do you offer a discounted price for repeat customers?
42. Do you monitor [BLANK] on a regular basis?
- Do you track your eating habits when travelling?
- Do you monitor where your leads are coming from?
43. Would you say it’s critical for you to [BLANK]?
- Would you say it’s crucial to monitor customer service calls?
- Would you say it’s crucial to warm up before lifting weights?
44. Have you created a [BLANK] process for [BLANK]?
- Have you created a sales process for repeat customers?
- Have you created a cost-saving process if we enter a recession?
45. Do you take into consideration [BLANK] before you [BLANK]?
- Do you take inflation into consideration when charging your clients?
- Do you ever consider recycling before disposing of broken office equipment?
46. Have you organised all your [BLANK] into [BLANK]?
- Have you organised all your personal expenses into “need to have” and “nice to have” buckets?
- Have you organised your fitness routine into lower body vs upper body days?
47. I am able to [BLANK] easily.
- I am able to find time to exercise easily.
- I am able to repurpose content easily.
48. Do you set weekly/monthly goals for [BLANK]?
- Do you set daily goals for your business?
- Do you set monthly goals for each employee?
49. If you are [BLANK], would you…
If you are on holiday for a week, the business would…
A. Run as normal because my team are capable
B. Take a hit because I’m not there to help
C. Would pause completely
50. Do you [BLANK] to ensure that [BLANK]?
- Do you do any sales role-play to ensure your team is prepared for any scenario?
- Do you have regular social events to maintain a strong team vibe?
51. Do you struggle to [BLANK]?
- Do you struggle to stay motivated throughout the day?
- Do you struggle to keep on top of your business finances?
52. How [BLANK] are you at [BLANK]?
- How pleased are you with your recent weight loss progress?
- How comfortable are you with attending business networking events?
53. Do you encourage [BLANK] within your business/organisation?
- Do you encourage respectful confrontation amongst your team?
- Do you encourage new ideas from all team members?
54. Are you reactive or proactive when it comes to [BLANK]?
- Are you reactive or proactive when it comes to recruitment?
- Are you reactive or proactive when it comes to winning awards?
55. Is everyone in your team trained on [BLANK]?
- Is everyone in your team trained on customer complaints?
- Is everyone in your sales team trained on company values?
56. Do you think it’s important that you [BLANK]?
- Do you think it’s important that you get time away from your business to plan?
- Do you think rest days are important when training for a marathon?
57. Do you believe [BLANK] would help you [BLANK]?
- Do you believe a healthy diet would help you sleep better?
- Do you believe sales role-play would help you improve sales calls?
58. Are you in control of [BLANK] right now?
- Are you in control of your email inbox right now?
- Are you in control of your shopping budget?
59. Would you say you have a [BLANK] outlook?
- Would you say you have a hopeful outlook for 2023?
- Would you say you have a careful approach to hiring?
60. Does the thought of [BLANK] scare/motivate you?
- Does the thought of losing weight scare you?
- Does the thought of retiring early get you excited?
61. Do you often find you [BLANK] whenever you [BLANK]?
- Do you often find you lose interest when reading a book?
- Do you often find you get distracted by new business ideas?
62. Do you have any experience with [BLANK]?
- Do you have any experience with the Scrum Method?
- Do you have any experience with Technical SEO?
63. Do you make time for [BLANK] throughout the day/week/month?
- Do you make time for meal prep at the start of each week?
- Do you make time for family time before work in the morning?
64. Have you ever invested in [BLANK]?
- Have you ever invested in PPC before?
- Have you ever hired a personal trainer?
65. Do you ask for regular [BLANK]?
- Do you ask for feedback from your manager regularly?
- Do you ask customers for reviews and testimonials at least once per month?
66. What is your level of [BLANK] experience/knowledge?
- What is your level of Xero experience?
- What is your level of sales experience?
67. Are you clear on your [BLANK]?
- Are you 100% clear on who your target audience is?
- Are you clear on how you’re going to achieve your goal?
68. Do you spend at least [BLANK] on [BLANK]?
- Do you spend at least 5% of your revenue on Advertising?
- Do you spend at least 90 mins a day growing the business?
69. Do you have a clear [BLANK] strategy for [BLANK]?
- Do you have a clear lead generation strategy for Instagram?
- Do you have a clear progression strategy for remote workers?
70. Do you offer a [BLANK] in exchange for [BLANK]?
- Do you offer a free gift in exchange for a name and email address on your website?
- Do you offer a commission for customer referrals?
71. Is your [BLANK] consistent with all other [BLANK]?
- Is your branding consistent across all marketing channels?
- Are your company values consistent across all departments?
72. Do you utilise [BLANK] to help with your [BLANK]?
- Do you utilise customer data to improve your messaging?
- Do you utilise partner relationships to help grow your business?
73. Do people actively [BLANK] with your [BLANK]?
- Do people actively engage with your content on social media?
- Do people actively reply to your videos on YouTube?
74. Do you know how many [BLANK] you get?
- Do you know how many website visitors you get each month?
- Do you know how many books you sell each month?
75. What’s the average number of [BLANK] you get?
- What’s the average number of leads you get per day?
- What’s the average number of meetings you have each week?
76. Is your [BLANK] clearly displayed on your [BLANK]?
- Is your company tagline clearly displayed on your website?
- Is your main lead magnet link in your Instagram bio?
77. Do you have a [BLANK] plan for the year ahead?
- Do you have a financial plan for the year ahead?
- Do you have a fitness plan for the year ahead?
78. Would you say you’re active in [BLANK]?
- Would you say you’re active in generating leads for your business?
- Would you say you’re active in making financial decisions in the family?
79. Are you currently [BLANK]? Building an email list
- Are you currently building an email list?
- Are you currently documenting your meals?
80. Have you ever looked into [BLANK]?
- Have you ever looked into performance marketing before?
- Have you ever looked into intermittent fasting before?
81. What’s your [BLANK] budget for the year ahead?
- What’s your SEO budget for the year ahead?
- What’s your personal development budget for 2023?
82. How would you describe your [BLANK] process?
- How would you describe your hiring process from start to finish?
- How would you describe your weight loss journey up until now?
83. How do you feel about your current [BLANK] efforts?
- How do you feel about your current money-saving efforts?
- How do you feel about your current marketing efforts?
84. How much time do you have each week to [BLANK]?
- How much time do you have each week to develop your team?
- How much time do you have each week to find new clients?
Now that you have a list of 84 possible questions you could ask as part of your quiz, you should have no problem getting your quiz live fast so you can start getting super qualified leads into your business.