To run your life coaching business smoothly and sustainably, avoid these common mistakes: relying on unpredictable referrals and only looking for clients when you’re desperate for new work.
Instead, you need a system that brings you right-fit leads consistently. That’s where our quiz templates for life coaches come into play!
We’ll show you how to use them as the starting point of a strong sales funnel that’s always working in the background for you.
Mastering lead generation for your life coaching business
Your coaching model comes with unique challenges and opportunities. So, instead of following generic advice or cookie-cutter solutions, let’s focus on lead generation for coaches like you.
Challenges of getting clients as a life coach
- Reaching your audience – To get new clients, they must first know you exist, and that’s why visibility is key
- Differentiating yourself from your competitors – The aim isn’t to get loads of low-quality enquiries from leads looking for “a life coach”. To save time and make more money, focus on attracting ideal clients who already want to work with YOU
- Building trust and credibility – Most coaching clients invest in experts they know, like, and trust. So, you must help them see you as THE person who can solve their problem. This is even more important if some of them got burnt by a different coach before
- Generating high-quality leads – Getting more eyeballs on your brand is a great start. To turn more of them into clients, though, you must first convert them into leads (for example, by offering them a valuable resource in exchange for their email addresses. More on that soon!)
- Converting your leads into customers – Once you can contact someone directly, you must nurture them to build trust and position your life coaching services as the logical next step
- Getting the right personality match – With leads, “more” isn’t always “better”! If you jump on a call with anyone who gets in touch, you’re going to waste a tonne of time, energy, and money talking to people who are unlikely to become clients
Luckily, the right lead magnet can solve ALL these lead generation challenges!
The importance of a strong lead magnet for your life coaching business
A lead magnet is the first part of your sales funnel: it’s a free resource that you offer to your audience in exchange for their contact details. That way, you can welcome them into your world and nurture them directly (ideally, until they buy from you).
So, your lead magnet should:
- Be attractive and valuable for your ideal clients
- Position your life coaching services as the obvious next step
- Be so good that you almost feel bad giving it away for free
Like most coaches, you might be tempted to put together a quick PDF, like a checklist or workbook. Unfortunately, traditional lead magnets are so generic and overused that they no longer work as well as they used to!
- Since everyone is offering them, they aren’t particularly sought after. Their landing pages only convert at 3-10%
- Because they’re static, they’re the same for everyone. So, they don’t help you pre-qualify your leads or tailor your communications to their unique situation, and you’d attract many freebie-seekers and time-wasters
- Just because someone opted in, it doesn’t mean they’ll actually make time to access and use your lead magnet (let’s be honest: how many PDFs are sitting in your Downloads folder?)
Instead, there’s one format that converts at a whopping 30-50% and pre-qualifies your audience for you, bringing you a consistent stream of right-fit enquiries: a quiz lead magnet.
For example (but we’ll go more in-depth soon), your angle could be “What’s Missing in Your Life?” or “The Balanced Life Scorecard”.
How does a quiz lead magnet work for life coaches?
It’s simple:
- A compelling landing page “sells” your free quiz, capturing your audience’s contact details
- The quiz asks strategic and engaging questions to your participants in real time, wowing them with an interactive experience while giving you a tonne of data
- Your leads will then receive valuable results and advice
- The quiz will also pre-qualify and segment them automatically, dividing them into groups based on their answers
- You can set up different email sequences for each segment, nurturing them in a more tailored way (and personalisation alone leads to a 20% increase in sales!)
- Maximise your chances of success by only upselling to the right leads, at the right time, and with the right offer (for example, you could invite them on a call to discuss their quiz results and share bespoke advice)
- Use their quiz data to inform your calls instead of starting from scratch, closing them successfully
Create a full quiz funnel with ScoreApp for FREE
What are the most effective lead generation strategies for life coaches?
For an effective lead generation strategy, don’t put all your eggs in one basket (like only promoting your life coaching business on one social media platform) but avoid spreading yourself too thin at the same time.
So, pick a handful of tactics you can confidently commit to. The best part? Your quiz lead magnet will feed into every single one of them!
- Social media – Focus on a couple of platforms that your ideal clients are using. Create valuable content, and use your quiz as your main call to action
- Blogging and SEO – Optimise your life coaching website for the keywords your clients are searching, and answer their questions through insightful blog posts. Once they’re on your website? Retain them with your quiz!
- Email marketing – Send relevant and valuable messages to your list regularly. You can also re-engage and segment your current subscribers by offering them your new quiz
- Online and in-person events – From webinars to speaking engagements, stand out and get more email addresses by using your quiz as the final call to action
- Paid ads – Reach more people faster by targeting them with ads on social media or search engines, directing them to your quiz
- Collaborations – Get together with experts offering complementary services. You’ll put yourself in front of their audience and retain them through your quiz
So, when you prioritise sending traffic to your free quiz, it’ll then nurture and take care of those leads for you automatically.
Best quiz lead magnet ideas for life coaches
A strong quiz lead magnet meets your ideal clients where they are right now (for example, by focusing on the problem they’re facing).
Given your niche, you could help them identify what’s keeping them stuck or what area of their life they should focus on. So, create a scorecard to go beyond standalone percentages, impressing your ideal clients with more in-depth results divided into categories.
With ScoreApp, our quiz-building platform, you can start from scratch or choose from our library of templates. We think you’re especially going to love these three!
Example 1: The Life Satisfaction Report
Help your audience understand if they’re actually happy with their current life, going beyond the surface.
This objective self-assessment will give them clarity on what’s keeping them stuck or unhappy, and you’ll then get to recommend the right next steps or offers for them.
Some relevant quiz lead magnet ideas for life coaches are:
- “Are You Really Happy With Your Life?”
- “What Do You Need to Focus on to Feel More Satisfied With Your Life?”
Create a FREE quiz with the Life Satisfaction Report template
Example 2: The Wheel of Life Template
With this self-assessment, your audience can look at their lives across different aspects, like Family, Spirituality, Finance, Career, Health, Relationship, Social Life, and Personal Growth.
Their scorecard will show them what’s bringing them happiness and what isn’t, so they can double down on the former and fix the latter (with your help, of course).
Some relevant quiz lead magnet ideas for life coaches are:
- “How Balanced Is Your Life?”
- “Your Wheel of Life Scorecard”
Create a FREE quiz with the Wheel of Life template
Example 3: The Fit For Life Template
Give clarity and motivation to your audience: help them discover what areas they should focus on to live a healthier, fitter, and happier life. Then, offer them a call to discuss the right plan of action to make it happen.
Some relevant quiz lead magnet ideas for life coaches are:
- “Are You Fit for Life?”
- “Discover Your Life Fitness IQ & How to Boost It”
Create a FREE quiz with the Fit for Life template
Launch a strategic lead magnet for your life coaching business with ScoreApp
Don’t forget that you can customise those templates to match your branding and angle, or you can also start from scratch if you’ve just come up with a completely different idea.
Either way, your ScoreApp quiz lead magnet will become the first part of your sales funnel, bringing you enquiries from ideal clients who’ve already been nurtured and pre-qualified for you.
So, stop relying on unpredictable referrals or wasting so much time on random calls! Take control of the lead generation for your life coaching business: create your quiz lead magnet today and for FREE.
