7 Quiz Lead Magnet Ideas for Real Estate Companies

The right lead magnet will attract more potential clients and allow you to contact them directly, nurturing them until they’re ready to invest in your real estate services.

So, you might be tempted to put together a generic resource to reach as many people as possible. DON’T!

Instead of filling your list with random and uncommitted contacts, it’s better to create a super-targeted lead magnet for your specific goals and ideal clients.

That’s where a quiz comes into play!

So, to help you plan yours, here are some quiz lead magnet ideas for real estate companies.

What’s your real estate business’s goal?

Your quiz lead magnet must feed into it. So, before coming up with your idea, get clear on:

Who do you wish to reach, and what’s their current situation? – Your target audience could be people looking to rent or buy their first house, those wanting to sell their current one, aspiring investors, and so on
What are you aiming to achieve through this lead magnet? – For example, you might want to educate your audience so that you don’t have to do that from scratch when speaking to them 1:1, build awareness for your company, or generate hot leads

How can a lead generation quiz help your real estate company?

Most real estate companies offer basic PDFs and other static resources (IF they even have a lead magnet at all).

However, they’re so generic and overused that they only convert at 3-10%, often end up gathering dust in someone’s Downloads folder, and don’t help you get to know your audience.

Instead, quiz lead magnets convert at a whopping 30-50% and bring you more paying clients. How?

With a ScoreApp quiz, you get to:

Attract more people by offering them something valuable and dynamic, that happens in real-time and solves a small problem for them (for example, “How Can You Prepare Yourself to Sell Your House?”)
Collect a tonne of juicy data on your audience through their quiz answers
Pre-qualify your prospects with strategic questions like “What’s your budget for your dream house?”
Segment them into groups based on their quiz answers to then personalise your messaging accordingly
Follow up and nurture them via email in a more tailored and effective way, sharing valuable tips, educational articles, case studies, and other types of sales enablement content
Sell more by recommending the right next step for them or inviting them on a 1:1 call with a personalised message (and using their quiz answers to inform that sales conversation)

Create your real estate quiz lead magnet with ScoreApp today and for FREE

Need some inspiration to come up with your quiz angle?

Don’t forget to focus on your target audience and goals, but to get you started, here are 7 quiz lead magnet ideas for real estate companies.

1. Quiz lead magnet idea to attract home buyers

When looking for a new house, most buyers are excited but also… extremely overwhelmed! After all, it’s a big investment, and there are so many options and factors to consider.

So, your quiz lead magnet could simplify all that for them.

Quiz title: “What Type of Home Would Be Perfect for YOU?”

Focus: Uncovering each potential buyer’s needs and preferences (for example, in relation to their lifestyle, location, and family size)

Results: Recommending the best type of home for them, so that they know exactly what to focus on (such as a flat, terraced house, or detached home, as well as how many rooms, key features, and so on)

Follow-up: Suggesting a 1:1 consultation to explore specific options, and sending a more in-depth home-buying guide to those who haven’t scheduled it yet

2. Quiz lead magnet idea to generate seller leads

A big question in the mind of someone looking to sell their property is “How much can I ask for it, realistically?”

So, give them a ballpark figure through your quiz lead magnet!

Quiz title: “How Much is Your Property REALLY Worth?”

Focus: Finding out more about each lead’s current home, such as property type, size, number of rooms, location, and recent improvements

Results: An estimate of how much they can sell their house for

Follow-up: Inviting them to arrange a professional valuation, and if they don’t book it, nurturing them even further with a home seller’s guide, market analysis report, or case study

3. Quiz lead magnet idea to attract property investors

Investing in new property can be a lucrative move but can also backfire. So, your ideal clients might be scared to make the wrong investment, especially if it’s their first time.

How about using your quiz lead magnet to point them in the right direction?

Quiz title: “What’s the Right Property Investment Strategy for Your Dream Life?”

Focus: Asking questions to understand each lead’s current situation (like their budget) and future goals and preferences (for example, how much do they wish to get involved with this new property? What do they want from it in relation to their ideal lifestyle?)

Results: Recommending the best types of property investments for them (like buy-to-let or buy-to-sell, renovation projects, holiday lets, or commercial properties), with their pros and cons

Follow-up: Inviting them to book a free investment consultation, and if they don’t take action, sending them some local market insights or more tips and investment strategies

4. Quiz lead magnet idea to attract renters

With so many options to choose from and listings to look at, people searching for a new place to rent can easily feel overwhelmed and confused.

So, use your quiz lead magnet to give them clarity on what type of home they should focus on.

Quiz title: “What’s the Perfect Rental Property for YOU?”

Focus: Asking questions to help renters identify their budget, ideal lifestyle, needs, location, preferences, and so on

Results: Suggesting the best type of rental properties for their needs and preferences (such as flats, terraced houses, or detached homes, the minimum number of rooms, and their must-haves)

Follow-up: Sending them relevant property listings and a call to action to schedule a viewing, or leading with an offer to book a free consultation

5. Quiz lead magnet idea to educate and pre-qualify first-time buyers

Do you really want to spend hours talking to a potential buyer who seems keen… only for them to realise they’re not ready or committed enough to move forward? No?

Then, your quiz lead magnet can help them figure out whether or not they’re ready, saving you plenty of time, energy, and money. By giving you lots of data on their situation and goals, it’ll also make it easier to start conversations with the right-fit prospects.

Quiz title: “Are You Ready to Buy Your First Home?”

Focus: Assessing the financial and personal readiness of each potential first-time buyer (for example, by asking them about their budget, credit score, whether or not they’re clear on their ideal location and type of home, and so on)

Results: A readiness score with tailored tips and next steps

Follow-up: Offering a 1:1 call only to those who scored highly. You could also nurture everyone else with relevant resources to help them get clarity or put things in place before they approach your real estate company (like a webinar on how to improve their credit score)

6. Quiz lead magnet idea to target property downsizers

Some people might have STARTED to think that their house is a bit too much, but they’re not sure how to proceed or… whether they should proceed at all!

Instead of wasting your time helping them figure it out on a 1:1 basis, let your quiz lead magnet give you (and them) that answer.

Quiz title: “Is It Time to Downsize Your Home?”

Focus: Asking questions to get clear on WHO this person is and WHY they’re thinking of downsizing (for example, are their older homeowners who no longer need those spare rooms because all their children moved out? Are they a small family hoping to lower their bills? Perhaps they’re a young couple looking to move to a different and more expensive location?)

Results: Showing them whether or not downsizing is the right move for them, highlighting what types of properties would match their needs and goals

Follow-up: Offering a free consultation to make that happen, and if they don’t book it, nurturing them with a downsizing guide

7. Quiz lead magnet idea to attract commercial property buyers

From retail space to office buildings, there are lots of property types that can be used for an even larger range of business activities.

So, with your quiz lead magnet, help these potential investors get clarity on what to focus on (and pre-qualify them so that you only speak to serious ones).

Quiz title: “What Type of Commercial Property Should You Invest In?”

Focus: Asking questions to identify WHO they are (an individual investor or a business owner? And if it’s the latter, how big is their company?) as well as their current situation and future goals (such as their budget and how much money they’re hoping to make from this investment)

Results: Suggesting the most relevant types of commercial properties for them

Follow-up: Offering a 1:1 consultation to plan the right investment together, and if they don’t book it, sending them more resources like market trend reports or case studies