Prepare for More Sales in 2025: Launch a Waitlist Now

2025 could be your best year in business yet, but not if you leave it until January 1st (or, worse, later).

Whether you’re planning on launching a new product, raising your rates, or something else entirely, you’ll reap what you sow now.

So, how can you set yourself up for a successful 2025?

Simple: start a waitlist, grow an engaged audience, and keep nurturing them until it’s time for that big launch or announcement.

Why use a waitlist to increase sales? Does it really work?

Yes, and you should build a waitlist regardless of whether you sell services, products, events, SaaS, or something else altogether. It’ll allow you to:

Position yourself as a premium option – Something that’s easy to access and available to everyone loses its perceived value. Instead, a waitlist shows you’re in-demand and exclusive
Grow your list and retain more people – With a waitlist, you can stay in touch with potential customers who discover your brand when you’re fully booked or before that big product launch. Without one? They could just leave and forget about you!
Gauge demand – Imagine wasting months and thousands of pounds putting together an offer that doesn’t sell or hit your targets. Unfortunately, that’s the reality for over 1 in 2 launches. Instead, if enough people sign up for your waitlist, you can plan your next move confidently
Validate your initial concept – With ScoreApp, you can take this one step further: ask strategic questions to your new waitlist subscribers through a quick quiz (for example, what do they like and dislike about this idea? How much would they pay for it?). Then, improve your concept accordingly (if needed), and use their insights to inform your marketing. Genius, isn’t it?!
Create and maintain momentum – Nurture your subscribers with a waitlist email sequence, building excitement, trust, and FOMO

Overall, thanks to your waitlist, you’ll share your launch or announcement with target customers who are already interested and actively looking out for it. So, it’ll be easier to sell out and even raise your rates!

Ready for a super profitable 2025?

Best practices for your 2025 waitlist: setting yourself up for success

Avoid common waitlist mistakes (like failing to stay in touch with your subscribers or only sending generic updates). Instead, for a prosperous 2025, prioritise the following.

Building anticipation

As teased before, something that’s easy to access and widely available appears less valuable (for example, that’s often the case with traditional launches, when a company releases a new product to everyone out of the blue, and with service providers who allow every Tom, Dick, and Harry to book a free call whenever they want).

Instead, with your waitlist, you can position yourself as a premium, in-demand option. To do that, focus on:

Building momentum and excitement
Creating urgency, scarcity, and FOMO
Making your subscribers feel like VIPs
Teasing your upcoming launch

Establishing a strong relationship with your leads

Use your waitlist emails to stay top of mind and nurture your subscribers, boosting their excitement and brand loyalty.

(Don’t worry: we’ll soon share some ideas on what types of emails and content you can send them.)

Understanding your audience

Don’t think of your waitlist as a one-way channel to target your entire audience. You should get input from them too, using it to perfect your campaigns and tailor your communication.

For example, you can do this by:

Asking strategic questions through your ScoreApp waitlist quiz (like “If you had a magic wand, which of these problems would you get rid of first?”)
Segmenting your subscribers based on their answers
Personalising your emails (and even your offers) accordingly
Inviting your subscribers to reply to your emails (for instance, “Here are two exclusive mockups. Which do YOU like the look of the most, and why? Hit reply, [First name]: I really value your opinion”)

6 steps to plan your waitlist strategy now for a super successful 2025

Here’s how you can use a waitlist funnel to plant the seed for your business growth.

1. Set your business goals

What are you hoping to achieve in 2025 with your waitlist?

For example, your main goal might be:

Validating a new product idea
Filling your pipeline with premium clients because you’re fully booked now but never know when it might change
Preparing for seasonal sales and events (like a Black Friday waitlist)
Selling a limited-availability event, like an in-person convention or online webinar
Identifying your beta testers and early adopters for a new SaaS platform

and so on.

So, get clear on this goal first to then plan the right waitlist angle for it.

2. Decide how to reward your waitlist subscribers

Why should someone join your waitlist? Go beyond the overused and generic “to be the first to know when it launches”!

Create FOMO and excitement, and give your subscribers a good reason to share their contact details with you.

For example, you might choose to release your new offer to your subscribers alone, or they might get additional benefits like an early-bird discount or a 1:1 session with you.

3. Create your waitlist landing page with ScoreApp

Your 2025 sales funnel will start with a waitlist landing page selling your initial concept or upcoming deal.

So, to maximise your subscriptions:

Open with a compelling headline that teases the benefits for your subscribers
Illustrate your concept with a clear and unique value proposition
Use the rest of your landing page copy to connect with your audience, showing them how this new offer will solve their problem
Focus on the perks of joining this waitlist, highlighting scarcity and FOMO
Include social proof like user-generated content or reviews from happy customers or beta testers
Complement your copy with high-quality visuals such as images, graphics, and videos
Create even more urgency with a countdown timer
Use multiple call-to-action buttons

ScoreApp makes this a breeze: you can use our intuitive drag-and-drop builder or start with a waitlist landing page template.

4. Share your waitlist on social media and in your marketing

Now, it’s time to put your 2025 waitlist landing page in front of as many target customers as possible. For example, you could:

Make your waitlist impossible to miss on your website
Send it to your existing email list (this will allow you to revive a dormant one and segment your subscribers!)
Create exciting social media posts about it, from teasers to user-generated content and sneak peeks

Whenever you talk about your upcoming launch or announcement, the call to action should always be to sign up for your waitlist.

5. Nurture your waitlist leads

Your email sequence will act as a bridge between your waitlist landing page and… whatever you’re planning on announcing in 2025! So, make it strong.

And when you attach a quick ScoreApp quiz and segment your subscribers based on their answers? You can personalise these emails, making them even more targeted and effective!

Their content will really depend on what you’re prioritising or launching in 2025, but to give you an idea, you could:

Welcome your subscribers – Start with a welcome email to thank them, get them excited about your upcoming offer, and make them feel like VIPs for being on this waitlist
Remind them of their problem – Empathise with your audience, and tell them why you’re putting this new product or service together to solve it
Create a connection – Share relevant stories and anecdotes that humanise your brand and feed into this upcoming announcement
Educate your audience – Offer them a quick win with your tips, and share key insights on how your new product will improve their current situation
Inspire trust – Include more social proof like reviews from past clients, case studies, and user-generated content
Create excitement – Share behind-the-scenes content, teasers, videos, and subscriber-only updates
Highlight urgency – Remind your subscribers of what makes this offer limited, compelling them to look out for it so that they don’t miss out. Why not include a countdown timer, too?

6. Share your announcement or launch

In 2025, when you’re finally ready to launch your product, take on more clients, or share that exclusive deal… you won’t be dropping it out of nowhere!

You’ll be sharing it with a list of engaged subscribers who’ve already been nurtured and were actively looking out for your announcement.

So, get ready to sell out!