Many people think that sales funnel builders and landing page builders are the same. While they have some similarities, they have very different purposes!
With ScoreApp, you have an all-in-one solution where you can build both sales funnels and landing pages.
Understanding the difference between them helps you choose the option that will generate more leads and increase sales for your business.
What is a sales funnel builder?
A sales funnel is set up to guide prospects through a series of steps that ultimately lead to a purchase.
They can be set up to feature personalised interactions with different audience segments and provide a wealth of data to help you make business-critical decisions about your services, marketing, and sales process.
A sales funnel builder is a digital platform that helps you create, manage, and optimise your sales funnel(s).
Key features of a sales funnel builder
Sales funnel builders have several core features:
A multiple-step journey
The purpose of a sales funnel is conversion, but you can offer several products or services within them, based on where your prospects are in the journey.
A sales funnel can include:
- Opt-In pages – People provide you with their name and email address to access a free resource. This could be a PDF lead magnet, video series, or a personalised report from an interactive ScoreApp quiz!
- Upsell pages – When someone is about to purchase your product or service, you can upsell them with an additional complementary offer.
- Downsell pages – If someone is hesitant to purchase, you can offer them a product or service with a lower barrier to entry.
Automation features
A sales funnel builder can usually integrate with your email marketing and CRM platforms, so you can set up automated follow-ups, content sequences, and feedback quizzes to keep people moving through the journey.
Conversion tracking and analytics
A sales funnel builder will collect data throughout your customer journey. This data lets you see which stages are converting best – and which ones need improvement.
Over 90% of marketers believe that A/B testing is crucial for success. A sales funnel builder will let you try different versions of your landing pages and emails and test different headlines, media, messaging, and call-to-actions.
The more testing you do, the better you understand what resonates with your audience.
With ScoreApp, you can analyse data at the most granular level – viewing everything from overall scores to individual answers to each question.
You can also see how long people spend answering each question to tweak your quiz and improve completion rates.
Integration with other marketing tools
Sales funnel builders can also be integrated with other marketing tools to automate tasks.
For example, ScoreApp can be directly integrated with CRMs including HubSpot, Mailchimp, and Keap, and can be connected to over 3000 other tools using Zapier.
One of the biggest mistakes you can make when using a sales funnel builder is jumping straight in before you understand who your audience is and what they need from you.
You need to be clear on your target customers, the stages of awareness in their journey, and the services you want to offer them. Then, you can plot every point to lead them in one direction: the checkout.
There are a range of digital tools that have built-in sales funnel systems. The one you choose will depend on your business needs.
Here are a couple of the most popular sales funnel builders:
ClickFunnels
ClickFunnels is one of the most famous sales funnel builders. They have a comprehensive set of templates and tools to build and scale your sales funnel.
ClickFunnels keeps your sales funnel in one central location. However, learning how to use its full functionality takes time, and it isn’t the most cost-friendly option for smaller businesses.
Karta
Karta is an all-in-one platform where you can manage all your marketing campaigns, including sales funnels, automated email sequences, and affiliate programmes.
It’s a great option if you want to move all your marketing activity onto one platform. However, this functionality makes it pretty expensive, and it will take time to understand all the advanced features at your disposal.
Leadpages
Leadpages is a tool for creating landing pages and mobile-responsive websites that can integrate into your sales funnel.
Unlike the other sales funnel builders, Leadpages doesn’t charge you extra for additional landing pages, traffic, funnels, or conversions. However, it doesn’t include features like email marketing, so you need to purchase other marketing tools to build out your funnel. It also has limited personalisation features.
ScoreApp
ScoreApp is a complete quiz marketing platform that provides an interactive way to attract high-quality warm leads, gain powerful insights, and increase sales.
ScoreApp has been designed to give you all the tools you need to build a successful sales funnel, including:
- Landing page templates
- Engaging lead magnets, such as personalised quizzes
- Automated email marketing integrations, with templates you can use for different funnel stages
- Integrations with your CRM and payment systems
- A/B testing opportunities to optimise your funnel
- Data collection and analytics
What is a landing page builder?
A landing page builder is – you guessed it – a digital tool that lets you build custom landing pages to promote specific products or services.
These standalone pages are set up to link from other marketing channels, such as social media, PPC ads, or emails.
Unlike a sales funnel – which will offer different products or services at different stages of the journey to different audiences – a landing page is focused on one key action.
This could be:
- An email sign-up
- Take a quiz
- A product purchase
- Join a waitlist
- A webinar or event registration
- Booking a call
A landing page can convert at a rate of 20% – 50% – but this depends on how good it is.
The secret to a successful landing page is hyper-specificity. You build each page around one audience, one offer, and one message. This way, the right person will feel you are speaking directly to them and your conversion rates will soar.
Landing page creation is built into ScoreApp’s functionality. We have a wide range of done-for-you templates that are ready to use, so you can quickly and easily create high-converting landing pages.
Key features of a landing page builder
Landing page builders have several core features, including:
Easy drag-and-drop design
Drag-and-drop blocks make building landing pages quick and easy – even if you’ve never done it before!
ScoreApp has over 50 drag-and-drop sections you can use in your landing pages, so you can build it exactly how you want it.
You also ideally want a landing page builder that is customisable, so you can brand it with your business colours, fonts, and logos.
All ScoreApp’s ready-to-use templates can be fully customised for your brand. We even have an image library you can use to select your hero banner!
A/B testing capabilities
Testing different versions of the same landing page helps you understand what works best, and which parts of your content you need to change.
Your landing page builder needs this capability so you have the best possible chance of converting the traffic sent to the page.
This is especially important when using paid services such as social media or PPC ads. Why waste money on something that isn’t performing to its full potential?
Mobile responsiveness and fast loading times
Recent studies show that around 63% of online traffic worldwide comes from mobile devices.
Not only that but according to Google, 53% of people will abandon a mobile site if it takes more than 3 seconds to load.
If your landing page isn’t mobile-responsive or has a slow loading time, you could be missing out on business opportunities.
When you use ScoreApp to build your landing pages, this isn’t an issue. All our features are designed to be mobile-optimised with fast loading speed.
Lead capture forms
Finally, you want to make sure that your landing page builder can host lead capture forms.
Regardless of the intention behind your landing page, you will need to collect some details from your audience so you can contact them directly.
A lead capture form is the easiest way to do this. Once it is connected to your CRM or email marketing platform, the details will flow through automatically so you can follow up with ease.
There are several landing page builders for you to choose from depending on your needs and budget, including:
Unbounce
Unbounce is a great option for standalone landing pages. Their templates can be fully customised and optimised using AI technology and connected to other tools, including your email marketing platform.
However, you can’t build out a more in-depth funnel using Unbounce, and it can become quite expensive once your free trial ends.
Instapage
Instapage is great for companies that want to scale their landing page creation. They have a lot of personalisation features and easy-to-edit templates, alongside a collaborative function that lets teams build landing pages together in real-time.
However, it is one of the most expensive options on the market, making it a smart choice for larger companies with bigger budgets to spend on landing pages.
For smaller businesses? It’s probably not feasible.
Leadpages
Leadpages is a great solution if you don’t want to invest in a website. It is reasonably priced for smaller businesses and comes with interesting e-commerce integration opportunities.
However, as it is a fairly simple system, you may find that the customisation features aren’t quite what you are looking for.
ScoreApp
For an easy-to-use landing page builder, you can’t go wrong with ScoreApp!
Our templates are fully-customisable and can be easily integrated with your existing CRM and email marketing platform.
We also provide A/B testing opportunities and extensive analytics and data insights, so you can make sure your landing page is working to its full potential.
All you need to do is:
- Create a landing page, either using one of our templates or from scratch
- Add the content you need from our 50+ drag-and-drop sections
- Change the text and customise the page to match your branding and vision
And that’s it!
Key differences between sales funnel and landing page builders – what to use when
Now that you understand the difference between a sales funnel and landing page builder, it’s important to know when you would use each one in your business.
Scope and purpose
Firstly, you need to define the scope of your project.
Do you want to build an all-encompassing journey that takes customers through multiple stages with different product or service offerings?
If so, a sales funnel builder is the right choice.
Or, do you want to build a standalone page with one key message, as a way to promote a specific service to one group?
If that’s the case, a landing page builder is what you need.
And if you need a mix of both to generate new leads and sales for your business, ScoreApp is the platform for you!
Functionality
Sales funnel builders are ideal for more complex customer journeys. They have built-in automation features, wide-ranging integration options, and multi-step functionality.
If you are willing to put the time in and learn how each feature works, you will gain a huge amount from using a sales page builder.
ScoreApp can be used as an end-to-end quiz funnel builder which can be scaled as your business grows.
Landing page builders are more focused on the design and optimisation of standalone pages.
That means they have less functionality than a sales funnel builder, as they are only directed toward one action. However, this also means they are easier to use. You’re only creating one page, after all, not an entire customer journey!
With ScoreApp’s AI quiz builder, you can create your entire landing page and lead generation quiz in just 3 minutes.
Ideal uses for landing page vs sales funnel builders
To sum things up, here are the best uses for sales funnel and landing page builders.
A sales funnel builder is a great option for businesses running complex marketing campaigns that need to:
- Promote multiple offers
- Have extensive personalisation features
- Have automation features, including follow-up emails to different audience segments
A landing page builder is best used for campaigns that revolve around a single call-to-action, making it ideal for:
- Lead generation activities
- Product launches
- Event sign-ups
With ScoreApp, you can do both.
Building a landing page or sales funnel? Choose ScoreApp
Whether a sales funnel or landing page builder is best for your business objective, ScoreApp is the all-in-one tool that covers all the integrations you need to generate high-quality leads and sales.
With dozens of customer success stories and real Scorecards you can use as inspiration, it couldn’t be easier to get started.
Sign up today and build your own quiz for FREE.
