To make sales, you have two options: hope for the best (such as relying on referrals) or seize control of how you take someone from a potential to a paying customer.
If you prefer the sound of the second one (smart!), you’re ready to create a sales funnel.
Before you panic, let us clarify something: yes, you will need to put some thought and planning into it but it doesn’t have to involve all kinds of complicated tools. In fact, you can create a sales funnel with Mailchimp and Scoreapp alone!
- Use ScoreApp to attract your target customers with a valuable quiz lead magnet, collecting their details and segmenting them based on their answers
- Automate some Mailchimp email sequences to nurture them in a personalised way until they’re ready to buy
Pretty straightforward, right?
But let’s look at how you can build your Mailchimp and ScoreApp sales funnel, step by step.
What is a sales funnel?
A sales funnel is the journey your target audience goes through to become customers (from becoming aware of your brand to investing in your products or services and staying in your world).
So, when talking about “building” a sales funnel, we simply mean implementing a system to guide your customers along that path.
While sales funnels can be expensive and complex, you can also create a strategic and budget-friendly one with just two tools.
Can you create a sales funnel in Mailchimp?
Technically, yes, but Mailchimp’s landing pages aren’t the most advanced.
So, for the best results, it’s better to use this email marketing platform to contact your list but a different tool to build it. That’s where ScoreApp comes into play!
Benefits of a quiz funnel
Most sales funnels start with a lead magnet, a free resource that you offer to your target customers in exchange for their contact details.
There are all kinds of options, from PDFs to webinars, but quiz lead magnets are some of the most effective ones (for example, “Test your SEO knowledge”, “What’s your entrepreneur profile?” or “Discover your fashion aesthetic”). Why?
- Valuable and sought-after – Traditional PDF lead magnets are so generic and overused that they’ve become white noise. No wonder their landing pages only convert at 3-10%. Quizzes, on the other hand, offer an engaging and tailored experience, converting at a whopping 30-50% and wowing your leads with personalised results
- Versatile – You can create a scorecard or a personality quiz, a readiness test, a knowledge quiz… SO many options to match your sales funnel goals!
- Dynamic and happening in real time – With traditional lead magnets, you’re relying on your subscribers to actually go back to them and use them (and let’s face it: how many PDFs are sitting in your Download folder?)
- Collecting data – As well as giving value to your participants, your ScoreApp quiz will bring you a tonne of juicy insights on your target customers
- Segments – Your quiz lead magnet will divide your participants into groups based on their answers
- Personalised marketing – You can then tailor the rest of your Mailchimp sales funnel accordingly, making each touchpoint even more relevant and effective
- Making the right offer at the right time – End your sales funnel with a BANG! Recommend the right option for each prospect (for example, the best online course for their budget and problems) or invite them on a call with a personalised message, referencing their quiz results and using those insights to close the sale
How to create a sales funnel in Mailchimp and ScoreApp in 5 steps
In a nutshell, the goal is to attract and segment your target customers with ScoreApp, share those insights with Mailchimp, and use them to inform the rest of your funnel.
Now, let’s look at how you can do that in practice!
Step 1: Set up your ScoreApp quiz lead magnet
Your initial lead magnet will set the tone for your entire ScoreApp and Mailchimp sales funnel. So, plan it and build it strategically!
- Get clear on your goal – Of course, you’re after more sales, but what do you MAINLY want to achieve with this funnel? For example, you might wish to recommend the best product for each lead automatically or to build a pipeline of ideal clients who are waiting to work with you
- Brainstorm the right quiz idea for your target customers – Your lead magnet should solve a small problem for your audience, feed into your main goal, and… be so valuable that you almost feel bad giving it away for free! For example, a content marketing agency could offer a quiz titled “Is Your Content Marketing Working FOR or AGAINST You?”
- Build a landing page – Even though it’s a free quiz, you must still “sell it”. So, lead with how taking it will benefit your audience, and complement your copy with high-quality visuals. You can start with ScoreApp’s drag-and-drop builder or one of our pre-made templates
- Create your quiz lead magnet – Plan questions that can lead to exciting results for your audience and valuable insights for you. Try sticking to 5-15, and keep them varied through a mixture of formats, like yes/no, sliding scales, or open text (with ScoreApp, you have 9 to choose from!)
- Write your results pages – With ScoreApp, you’ll go beyond standalone percentages and basic profiles. Your results pages can be dynamic, personalised, and packed full of value
ScoreApp makes all this a breeze! As well as our templates and pre-written questions, you can use AI to create your content, and you get to customise your funnel so that it matches your branding.
Step 2: Integrate ScoreApp with Mailchimp
Every part of your sales funnel must be connected with the previous and following one.
Because we offer direct integrations with Mailchimp, this couldn’t be easier!
- Once you’ve created your ScoreApp landing page and quiz, click on the Integrate tab, and select Mailchimp
- When prompted, add your Mailchimp API Key (you’ll find it on Mailchimp by clicking on your profile icon -> Profile -> Extras -> API keys)
Step 3: Map your fields
Now, whenever someone signs up for your ScoreApp quiz lead magnet, they’ll be added (or updated) as a Mailchimp contact, all automatically.
Not everyone buys in the same way, though, especially if they have different problems, needs, and preferences.
So, for a ScoreApp and Mailchimp sales funnel that keeps bringing you paying customers, you should go beyond that initial set-up.
Mapping your fields in the Integration section will get ScoreApp to share the most relevant quiz data with Mailchimp, allowing you to nurture your subscribers in a personalised way.
How you do this will depend on your goals and segments, but to give you an idea, you can:
- Map leads form fields – ScoreApp does it automatically by turning its First Name, Last Name, and Email into Mailchimp fields, but from phone numbers to websites and other data, you can choose to do it for more of them
- Map result fields – Add different Mailchimp fields and tags based on each lead’s quiz results, like their overall score, their answer to a specific question, and more. You’ll then get to personalise your emails and communications accordingly (we’ll show you how in the next step!)
Step 4: Nurture your leads with email automation and personalised marketing on Mailchimp
The best sales funnels nurture their leads properly and in a tailored way, NOT by sending the same call to action to everyone after a couple of emails.
Overall, the right Mailchimp email sequence for you will depend on your target clients and goals, but you could:
- Welcome your subscribers and tell them what they can expect next
- Highlight their biggest problem, how it’s affecting them, and maybe why you care about solving it
- Educate them and pre-qualify them through relevant resources (like videos or blog posts tackling their concerns and misconceptions)
- Create a connection through stories, anecdotes, and your values
- Build trust with testimonials and case studies, showing your subscribers how you helped customers who used to be in their situation
- Create urgency (for example, by positioning your services as an exclusive offer and telling them how many spots are available)
- Make them a personalised offer when the time is right: recommend the perfect next step for them, or invite them on a call with a tailored message (for example, referencing their quiz answers)
Then, once you’ve brainstormed your Mailchimp email sequence, personalise it. You can do this by either:
- Automating different ones for each segment (for example, a sequence for those who scored +80% in your readiness test and a longer one for those who scored less than 30% and need more nurturing)
- Only tailoring certain emails or elements (for example, by highlighting different problems based on what each lead shared in the quiz)
Step 5: Test, review, and optimise your ScoreApp and Mailchimp sales funnel to maximise your results
If you followed these steps, you’ve built your sales funnel on strong foundations, but reviewing it regularly is just as important.
- Test your ScoreApp and Mailchimp sales funnel before launching it – Do all your automations work? Is everything mobile-friendly? Have you mapped your fields correctly? Check every element!
- Run some A/B testing – Show different versions of the same funnel element to some leads (for example, your landing page or a specific email) to find out what resonates the most with them
- Check your Mailchimp and ScoreApp analytics – For example, which A/B testing version performed best? When are most people abandoning your quiz or unsubscribing from your emails? Then, improve your sales funnel accordingly
Take control of your lead generation, and boost your revenue with a ScoreApp and Mailchimp sales funnel
Stop relying on referrals or guesswork!
With a ScoreApp and Mailchimp sales funnel, you can take full control of how your audience goes from potential to paying customers. And once you’ve set it up? It’ll keep working in the background for you!
So, start with the first step: create your quiz lead magnet with ScoreApp today and for FREE.
