Leads are the lifeblood of any business. Without leads, there are no customers. Without customers, there’s no money. Without money, well, there’s no business, and you wouldn’t be reading this blog post.
Lead generation is an essential part of running a business, but it can be time-consuming. And let’s be honest, most businesses want to get on with doing the work rather than tending to a sales funnel. By automating your lead generation process, you can do just that.
Automation is a game-changer for streamlining the lead generation process. Not only does it improve efficiency, but it also gives you new ways to reach and convert more leads more often.
This blog post will show you some of the best ways to use automated lead generation, and why you should get on board.
First, though – the big question.
What is automated lead generation?
Automated lead generation is just that – the process of bringing in customers, assisted by tasks and actions that are set to run independently.
There’s no need for manual intervention by your sales or marketing teams. Instead, they’re free to strategise or create other content, such as webinar lead magnets. In the meantime, automated tasks like email sequences nurture leads throughout every stage of the sales funnel. Whether the lead is cold, warm, or hot, automation will take them through to a conversion.
More than that, it also helps businesses scale.
How can automated lead generation help you scale your business?
Automating the lead generation process lets businesses:
- Save time and resources – by not manually corresponding with every lead and guiding them down the sales funnel, teams have more time to create, strategise, and optimise the process to increase conversions.
- Consistently generate and nurture leads – once you know who your ideal client is, ScoreApp’s automated lead generation tools will bring them in. Since you’re not relying on an active human element, automated lead generation can do its work around the clock.
- Leverage data insights – Lead generation offers a lot of data – sign-up information from webinars or waiting lists, as well as preferences from surveys and the relevant lead information a ScoreApp quiz brings in. With ScoreApp integration, it can all be held and tracked in a CRM. Once there, automation combs the data to provide insights to act on.
That’s the theory in a nutshell. Now let’s look at how to implement automated lead generation and keep your business growing.
Top 7 automated lead generation methods to apply to grow your business on repeat
It may seem daunting, but getting to grips with automated lead generation is actually pretty easy, especially given the benefits. In fact, we’re going to go through seven ways to engage customers, increase conversions, and grow your business right now.
1. Leverage lead scoring tools
Why it’s useful
Lead scoring is your shortcut to seeing which leads are most likely to convert and which don’t fit your customer profile. By looking at lead scores, your sales team can make informed decisions about where to focus their energies based on the likelihood of a conversion. It’s an invaluable way to avoid chasing unsuitable leads who will never make a purchase and maximise efficiency.
How to apply
ScoreApp scores and prioritises leads based on their desirable behaviour. For example, leads who complete quizzes, sign up for webinars, or open emails will be given a higher score. Automating lead prioritisation gives sales teams real-time updates on these high-value prospects.
2. Create interactive quizzes and assessments
Why it’s useful
A dull lead magnet isn’t going to enamour you to potential leads, and there’s only so much data you can get from offering a downloadable resource in exchange for an email address and telephone number. Quizzes are a far more engaging lead magnet. Leads actively want to complete them, and their answers provide unbeatable insight into their requirements and priorities. You can even personalise follow-ups with ease, as ScoreApp automatically segments your audience by their responses.
How to apply
With ScoreApp, you can build powerfully useful quizzes and surveys in no time. Questions can be tailored to particular pain points and used to prequalify leads. When a high-scoring lead completes a quiz, you can offer an appropriate resource, like a webinar, in exchange for getting their contact details in your CRM.
3. Automate email campaigns
Why it’s useful
Email automation is one of the very best ways to nurture leads. By sending email sequences that are tailored to a lead’s priorities (thanks, quiz results), you can keep them engaged while gently moving them down the sales funnel. And with automation, what would be a time-consuming task can be left to run on its own steam.
How to apply
Manually creating and sending email sequences would be incredibly, prohibitively, time-consuming. But by integrating ScoreApp with your email marketing tool, it’s simple to establish and run multiple email workflows based on lead behaviour. Abandoned carts, event sign-ups, and quiz answers can all trigger personalised emails.
4. Implement chatbots and conversational marketing
Why it’s useful
Lead generation opportunities don’t stop landing just because your team have gone home for the night. A chatbot will immediately respond to any enquiry with an apt response, no matter what time of the day or night it comes in. They’ll also capture data from their conversations as a matter of course, giving you more to analyse for better insights.
How to apply
As well as being active and open for business 24/7, a chatbot can draw on key data to enhance the customer experience for leads. FAQs are a good example of where a chatbot can provide value by handling the most common questions and keeping the number of enquiries the sales team has to deal with to the best-qualified leads.
5. Host webinars and automate registrations
Why it’s useful
By hosting a webinar, you’re showing your expertise to a specific and targeted audience. They’re also a very useful lead magnet for hooking your ideal client. Automation comes into play behind the scenes. Businesses can use automation to gather registration data, send out reminders, and follow up with post-event email sequences.
How to apply
It’s simple to create a webinar landing page with automated sign-ups using ScoreApp. Once the webinar is done, you can automate an email sequence to keep attendees engaged. Recorded sections of the webinar, related content, and offers that deal with pain points are all worth following up with.
6. Integrate CRM and lead gen tools
Why it’s useful
Using a CRM is an easy way to streamline lead management and make sense of large amounts of data. As well as keeping everything organised, you’ll save time on manual data entry thanks to automated data input. Better still, the real-time insights a CRM provides will enable personalised communication.
How to apply
Because CRMs are so important, ScoreApp integrates with the most popular and widely used options. That way, ScoreApp users can automatically log leads and their behaviours into their trusted CRM. Once integration is complete, the data held can be used to send targeted outreach emails or kick-off customised workflows to different types of lead.
7. Analyse and optimise your funnels
Why it’s useful
For automated lead generation to work at its best, it has to be refined and optimised. Paying close attention to analytics will show where improvements can be made for a stronger process and higher conversion rate. Tracking can also be automated, with insights readily available to keep your sales funnel at its best.
How to apply
ScoreApp provides businesses with tools to monitor lead engagement and conversions, including dedicated dashboards to track performance metrics and drop-offs. Once you know what improvements your lead magnets need, it’s just a matter of automating A/B testing to make the changes to your lead magnets. Improved results and higher conversions will soon follow.
Scale up your business with ScoreApp and automated lead generation
By entrusting ScoreApp with your automated lead generation, businesses can streamline the process, save time, and enable scale in a way that manual intervention just doesn’t allow.
Segmenting and qualifying leads, enacting follow-up emails, and powering personalised communication all improve efficiency and conversion rates. And by integrating ScoreApp with your CRM and email marketing platforms, you’ll be ready to scale in no time.
Oh, and did we mention that ScoreApp is free to try? Start scaling your business today with automated lead generation and ScoreApp.
