The short answer is – yes, you do need an email marketing tool to use alongside ScoreApp. Let’s talk about how to best combine the two and choose the best email marketing tool from ScoreApp’s extensive integrations list.
So, you’re looking at using ScoreApp?
Excellent! Welcome to a complete quiz marketing platform that generates warm leads, deepens your understanding of each audience segment with powerful data insights and, ultimately, boosts sales.
ScoreApp gives you a versatile set of superpowers, including:
- Lead generation: personalised and interactive quiz lead magnets – scorecards – give your prospects immediate, actionable feedback, while you benefit from a wealth of data insights.
- Lead qualification: ScoreApp’s high level of sophistication automatically sorts participants by their answers, so you only invest time in leads with real buying intent.
- Product-market fit certainty: By using ScoreApp to do market research to test any stage of the service/product life cycle, you can gauge interest quickly and base business critical decisions on real-time data.
- Pre-launch confidence: ScoreApp waitlist capability is perfect for preparing different audience segments for a successful launch.
Combine this mighty force with the right email marketing tool and you’re catapulted into Batman and Robin territory! By automating email streams you can increase personalisation to different audience segments, deepening connections by demonstrating understanding of their pain points.
If you’re asking yourself if you can justify the cost of an email marketing tool – take a look at these statistics from Hubspot’s 2024 State of Marketing report:
- 96% of website visitors aren’t ready to buy and need nurturing through the sales funnel.
- 53% of marketers say email has been the most effective channel for early-stage lead generation.
- Segmented emails drive 30% more opens and 50% more click throughs than unsegmented ones.
- 78% of marketers report that subscriber segmentation is the most effective strategy they use for email marketing campaigns.
- Email marketing has a 2.8% conversion rate for B2C brands and a 2.4% conversion rate for B2Bs – making it one of most effective channels for increasing conversions.
The question becomes, can you afford not to use an email marketing tool?
ScoreApp + the right email marketing tool = a constant stream of pre-qualified leads.
Does ScoreApp send emails for you, too?
ScoreApp does have an automatic email function for people who’ve completed a scorecard to receive their personalised results. But to build a complete sales funnel with nurturing email sequences you also need a specialist email marketing tool.
ScoreApp has been designed to smoothly integrate with a plethora of email marketing software so you can create the most bountiful sales funnels for your business – and the best experience for your prospective clients.
How does ScoreApp integrate with email marketing tools?
The ScoreApp integration process is the same, regardless of which email marketing tool – or CRM system – you choose.
- Login to your ScoreApp dashboard
- Click on Integrate, which you’ll find in the blue sidebar
- A list of tools you can directly integrate with will appear – click on your preference and select ‘Connect’
- An authentication popup will ask you for some information from the software you’re connecting with. Different platforms have different requirements, but it usually involves entering an API key that you can get from your account with the email marketing tool.
- That’s it!
Choosing which email marketing tool to integrate with ScoreApp
There are many different email marketing software options available – just starting the decision process can be quite daunting. To save you the brain power, here’s a quick summary of some email marketing tools that directly integrate with ScoreApp.
ActiveCampaign and ScoreApp
ActiveCampaign is an email marketing platform with advanced automation and customisation features. It lets you define over 20 triggers for email automation, with over 850 automation recipes – like post-meeting follow-ups and abandoned basket reminders.
You can achieve a high degree of personalisation for your email streams, but you need the time and skills to make best use of its full potential. ActiveCampaign is at the more expensive end of the list and only allows you a 14-day free trial.
There are clear instructions to get an ActiveCampaign API URL and key in written and video formats.
Who it’s best for: Marketers who value the importance of email marketing automation and are experienced enough to handle its advanced features. The complexity and cost make it a better fit for medium-sized to larger businesses. It’s not for people who need a straightforward tool as they set up their first simple email marketing sequences.
ConvertKit and ScoreApp
ConvertKit is a platform with “sustainable growth tools for creators” – a very specific audience. Worth considering if your business is built around content marketing. Their clientele includes bloggers, YouTubers, musicians, people who sell digital products, course creators, and other businesses in the creative industries.
ConvertKit has good segmentation and automation capabilities but lacks in-depth testing and reporting features. ConvertKit’s Apps and Integrations overview explains how it works with other platforms.
Who it’s best for: If you’re a content creator – it’s designed specifically for your needs. If you’re not, this won’t be the best option for you.
Hubspot and ScoreApp
Hubspot offers a comprehensive range of options to support a complex marketing automation strategy. Its swathe of features helps you create hype-personalised lead-nurturing campaigns based on different levels of segmentation. Hubspot also offers a complete CRM, which you can combine with the ‘Marketing Hub’ package, at an increased cost.
Hubspot’s guide to all things API is very detailed and includes a Private apps integration path explanation.
Who it’s best for: Hubspot’s level of sophistication makes it a great choice for larger companies who want to invest in a higher level of automation and need more advanced features.
Klaviyo and ScoreApp
Klaviyo’s advanced segmentation capabilities and automation focus give you real-time data you can use to get granular with your email personalisation. Even if you’re just starting out, you can try all these email marketing features as part of their free plan.
Klaviyo has a step-by-step guide for creating and managing your API keys.
Who it’s best for: Klaviyo’s large range of features and reasonable price tag make it a good choice for businesses of all sizes.
Mailchimp and ScoreApp
Mailchimp is widely appreciated for its affordability and user-friendliness. It has a free plan and 3 different pricing tiers with different amounts of features. All of the plans include the ability to create a basic automated email series, like a pre-event sequence. As you enter the higher price packages, the complexity of personalisation and number of branching points increases to give you some customer segmentation.
Mailchimp has a guide to generating and using their marketing APIs, which includes solid security advice.
Who it’s best for: Mailchimp is great for beginner email marketers because its easy-to-use software scaffolds learning. It also offers email marketing packages that scale with your business, while still being affordable. So it’s also a good option for SMEs with a more restricted marketing budget.
Zoho and ScoreApp
Zoho Campaigns is one part of Zoho’s full suite of options that can be used as a standalone. If you’re already part of the Zoho world, then it’s perfect! It’s also a great choice if you’re looking for advanced features – particularly the multitude of tracking possibilities – at a reasonable price.
Zoho Campaigns has a very clear explanation of how to access an API key to integrate with ScoreApp and any of your other existing compatible tools.
Who it’s best for: Businesses that need more advanced segmentation, personalisation and tracking capabilities. This complexity and the less intuitive interface design makes it a more time-consuming choice for smaller businesses.
Use Zapier to connect other email marketing tools to ScoreApp
Is your existing email marketing tool not on our list? No worries – you can connect with over 3,000 other platforms using Zapier.
Zapier isn’t a marketing tool, it’s an automation tool. It’s a bit like an extension plug – you plug into Zapier, and Zapier plugs into ScoreApp – everyone’s connected and can work together!
You build ‘zaps’ to connect your email marketing tool to ScoreApp. You decide on the trigger activity and consequential action, then Zapier makes it happen. When ‘this’ happens, ‘that’ happens automatically! No coding required.
For example, you can zap your scorecard users straight onto your email list in Mailerlite. No tedious admin, Zapier does it for you.
Use ScoreApp to boost your lead generation and email marketing results
Connecting your email marketing tool to ScoreApp gives you a complete lead generation funnel that you control from one place. Switching between different platforms costs you time and can create friction that’s felt by your customers.
Having your email marketing tool working in perfect harmony with ScoreApp streamlines your processes, delivers smooth customer journeys, and boosts lead generation.
Unite your lead gen superheroes – introduce your email software to ScoreApp for free today.
