5 Ways ScoreApp Improves Your HubSpot Email Marketing
When it comes to email marketing platforms, there’s one provider that requires no real introduction. HubSpot. HubSpot is huge – with more than 73,000 users across the world. Because of its focus on inbound marketing techniques, many of those clients are carrying out their email marketing with HubSpot.
But just imagine how much better your HubSpot email marketing campaigns would be with a little help from ScoreApp? Actually, scratch that – you don’t have to imagine.
ScoreApp seamlessly integrates with the HubSpot email marketing platform. That means you have extra kit and data to supplement and optimise HubSpot’s email marketing tools. And with such a dream team behind you, creating successful email campaigns is a breeze.
Fancy an example? Let’s say you’re running a business growth assessment using a ScoreApp quiz, with questions designed to give you particular and valuable insights. After a lead completes the quiz, ScoreApp’s integration with HubSpot starts to shine.
By syncing with HubSpot email marketing, the results of the ScoreApp quiz place leads in segments within your email list. As an example, you might want to classify them as a start-up, a scaling business, or an established concern.
After that, HubSpot will trigger personalised email sequences that are relevant to each audience segment. That means sending tips, webinars, offers, or resources relevant to the size and scale of their business.
There’s no blanket approach, just appropriate and impactful content that improves engagement rates as a result.
Sounds good, right? Let’s take a closer look
1. Enhanced segmentation
We’ve lightly touched on this, but it bears repeating – segmentation is an extremely powerful technique for bettering results.
The foundation of these results comes from a ScoreApp lead magnet. Interactive quizzes, surveys, and assessments give you data to know your leads better. Take quizzes as an example. By carefully laying out your questions, you can find out about the lead’s goals and challenges, their budget, and the likelihood of them making a purchase.
That rich information is used to segment your list into categories synced with HubSpot. Once there, you can create hyper-personalised email campaigns for each group and their particular goals and pain points.
Speak to them about the things that matter. Show them the solutions you offer. You’ll have a stronger chance of keeping them engaged and moving down the sales funnel.
2. More customer insights
The data you get from ScoreApp quizzes and surveys isn’t your standard customer insight. Because you can get so specific with your questioning, you can get a uniquely intimate portrayal of your potential and your existing customers.
What are their pain points? What metrics for success do they want to grow? What are their current strengths and weaknesses?
Feed the answers to these questions into HubSpot, and the potential for personalising content goes through the roof.
Build campaigns for each segment around their ambitions and tribulations. Most importantly, show how you fit in – how you help them achieve their goals and overcome whatever’s holding them back.
You can use your blog and video content to get the point across, selecting relevant work to match the issue you’re addressing. Even better, deploy testimonials and case studies which show how you’ve solved the same issues for other clients. This third-party endorsement goes a long way to backing up the boasts made in marketing.
With so much relevant data for each lead, you can build campaigns at the same time to keep them engaged for a long period.
3. Increased engagement rates
We already know that interactive content engages leads more than traditional data entry forms. You’re giving leads something to think about, something amusing that passes a small amount of time in a different way to the rest of their day. And, of course, they can see by their results and the insights that follow that it was worthwhile. All of which means leads are primed and ready for further interactions by the time their information has been synced with HubSpot.
Even better, positive experiences make them more likely to open your emails and engage with your content – especially when that content capitalises on what came before. Pique their interest with follow-up emails explicitly linked to their quiz performance, as well as insights gleaned from their answers.
4. Better personalisation
Nobody likes to be bombarded with generic emails after engagement. Personalisation is the key to encouraging further buy-in, and ScoreApp gives you the means to do it.
The data from your ScoreApp quizzes and surveys is a goldmine as far as personalisation goes. All the specifics you’ve learned about a lead can be used to send emails that are relevant to their interests and needs. Pain points are a good start, as they show you recognise the issues they face. More importantly, you get a chance to show how effective your solution is.
Personalisation isn’t a one-off either. It can (and should) inform every one of the email sequences you build and send through HubSpot, including:
- Welcome sequences
- Nurture sequences
- Sales sequences
- Retention and loyalty.
Still not sure what a personalised sequence looks like? Don’t worry, because we’ve covered it extensively for you to read at your leisure. For now, let’s keep on with HubSpot integrations.
5. Streamlined automation
When it comes to email marketing with HubSpot, automation is your friend. You immediately start to make efficiencies by taking away the burden of putting together and sending email sequences from your sales team. And with ScoreApp–HubSpot integration, the process of engaging leads becomes seamless.
Tailored emails can be set to send following particular actions, such as a download or a completion of a scorecard. Informed by ScoreApp’s lead data, your targeted content will never miss. Especially not when you use conditional logic based on quiz responses and lead scores to adjust the content of your email sequences.
How to integrate HubSpot with ScoreApp
Because of the benefits we’ve mentioned, we’ve made sure integrating ScoreApp and HubSpot isn’t a chore. What’s the point in great shared functionality if it’s painful to achieve, right?
That said, there is a process – and it’s best to follow it step-by-step.
Pre set-up
- First thing’s first, create a static list in HubSpot. This will enable you to collect leads through your scorecard.
- Go into HubSpot and set up a custom property for your quiz results. This will store the results from your ScoreApp quizzes so you can track them in your HubSpot dashboard.
Installation
- Sign into your ScoreApp account and select the scorecard you want to integrate.
- Head into the menu and find ‘integrate’, then select HubSpot and click ‘configure’.
- Follow that up by clicking ‘authenticate’ and choosing your account in HubSpot.
- Make sure you’re happy with the scopes shown on screen, then click ‘connect’ to return to ScoreApp.
Configuration
- You’ll be asked to choose the HubSpot list where your leads will be added. Make sure it’s a static list for the integration to work.
- HubSpot’s map lead form fields will then show the basic data that will be automatically added to your contact records.
- Choose a HubSpot property field in the ‘map result fields’ section. This is where your quiz results are stored for each lead.
Testing the integration
- Once you’ve mapped your fields, you can go ahead and press ‘test integration’ to sync your last lead to HubSpot.
- If all has gone well, then you’ll get a little congratulatory message.
- If it hasn’t, you’ll be given an error code with further info.
This is really just a whistle-stop guide to integrating ScoreApp and HubSpot. If you want an in-depth look, we’ve put together a guide to shed more light on what you need to do.
Boost HubSpot email marketing results with ScoreApp
HubSpot email marketing works better with ScoreApp. It’s easier to automate workflows, and personalisation is stronger thanks to ScoreApp quiz data.
That means better engagement – and a higher likelihood of conversions. It’s a no-brainer, really.
The integration process is pretty straightforward, and gives you comprehensive options to get the most out of ScoreApp and HubSpot email marketing. Once it’s set up, you can get down to the business of improving your email marketing results, knowing ScoreApp’s lead data is backing you up.
And the best thing? ScoreApp is free to try, so there’s no excuse not to see how it can improve your HubSpot email marketing.
Set up your account today, and let’s get the ball rolling.
