Social Media Audience Building: Find More of the Right People

Many businesses think that if they attract lots of followers, they have the best chance of success. But, they often learn the hard way that growing a large but disengaged audience is a waste of time…

To achieve the sales and growth they need, businesses must ask themselves: Are these really the right people for my business? Are they truly interested in me and what I have to offer? 

In this blog post, we’re going to teach you five steps that make attracting the right social media audience simple. And with ScoreApp to provide lead magnets, email marketing integrations, and segmentation, you can turn new followers into customers fast. 

Ready? Let’s dive in. 

Step 1: Define your ideal audience before you start growing

Imagine a start-up company. They’re full of optimism and confidence and get stuck into creating content on social media. But they make a big mistake—they don’t think carefully about who they’re trying to attract. 

Why put all that effort into growing a social media audience who will never turn into customers? Before you focus on your content and how engaging it is, take a moment to zoom out and define your ideal audience. 

Because when you know exactly who you’re speaking to, then you’re building on a firm foundation, and everything becomes easier.

Why defining your audience matters – and how to do it

If you don’t know who you want to attract, then you end up with followers who don’t convert—you’ll be wasting your time and money on the wrong people.

Here’s how: 

• Identify your audience’s pain points, goals, and buying behaviors
• Study your existing customers—what do they have in common?
• Use a quiz to find out more about your audience before they even join your following

If you struggle with this, ScoreApp makes understanding your audience simple and effective. Here’s a suggested way to use ScoreApp integrated with your social media strategy: 

• Using a customizable template, create a quiz like ‘Is My Business Ready for Growth?’ 
• Share it across your social platforms, highlighting the benefit your audience will get from taking the quiz 
• Send personalized follow-up emails to nurture your audience and build that all-important trusted relationship 
• Use ScoreApp analytics to see who’s engaging and refine your targeting strategy until you reach even more of the right people 

This method ensures you’re not using a ‘spray and pray’ approach to social media. Instead, you’re collecting real, insightful market research data about your audience that informs your strategy. 

Step 2: Focus on engagement, not just follower count

If you learn one thing from this article, it has to be this: a smaller audience that’s engaged, curious, and loyal is far more valuable to you than thousands of people who skim your content and never interact. 

What you need to aim for is true connection with a community that genuinely listens to what you have to say, that needs to hear your insights filled with people that will eventually work with you. 

How do you do this? Through content that speaks directly to their needs, fears, and goals. 

Define your ideal customer and build a relationship. You could even give them a name and an imaginary back story. Talk to them through your content—start conversations and prioritize quality over quantity.

How to boost social media engagement

Authentic engagement is what leads to the right conversations, conversions, and long-term customer relationships. Generally, you can boost engagement with these methods: 

• Start conversations with polls, Q&As, and open-ended questions
• Ask things like: ‘What’s your biggest challenge in [industry] right now?’ and link them to a ScoreApp quiz
• Focus your energy on who’s interacting with your content—because these are your potential customers

Step 3: Convert engaged followers into email subscribers

Once you have the attention of the right people, it’s time to move your relationship forward. Conversations begin on social media, but it’s not where you convert conversations to sales. 

Shift your most engaged followers onto your email list as quickly as possible because it’s there that you can nurture the relationship through personalized marketing. No algorithms. No distractions. Just you and your audience. 

Lead magnets are the bridge between social media interaction and long-term connections.

Turning followers into subscribers with ScoreApp

Your email list gives you a direct line to your audience. It’s where you can send a highly targeted, personalised message to their inbox. Here’s how to take people from a social media follower to an email superfans: 

• Create a lead magnet quiz like ‘What’s Your Business Growth Score?’ that requires an email address in exchange for results and gives personalized value. Or use another method, such as running a webinar or hosting a challenge that requires an email address to register

• Use ScoreApp’s built-in email integrations and trigger follow-up sequences that are fully personalized based on results
• Continue to nurture your email subscribers so they buy from you and become loyal customers 

Step 4: Run targeted social media ads to reach the right people

If you reach the right people and build the right audience organically, that’s great, but if you want to speed things up, then paid ads are the obvious way to accelerate things. 

But, do you know who to target? Don’t waste time and money on broad campaigns and generic landing pages. By asking your current followers to take an engaging quiz you can collect essential data for advertising campaigns. 

This way, your paid traffic will work better for you and you’re building a pipeline of warm leads!

How to use ads to find more of the right people 

Organic growth will sometimes be slow. Ads will help you scale faster and reach people that are similar to your best customers. Here’s how: 

• Use ‘lookalike audiences’ to find people similar to your current email subscribers
• Promote your ScoreApp quiz in an ad instead of linking to a homepage—it’s engaging and more likely to convert
• Retarget people who engaged with your content but haven’t signed up yet

With ScoreApp, you can track how many email sign-ups and completions came from paid ads. For example, run a lead gen ad with the hook ‘Find Out If You’re Ready to Scale—Take Our Free Quiz!’ and measure its performance in your ScoreApp dashboard.

How ScoreApp helps you attract the right audience, not just more followers

If you’re using social media to grow your business, you don’t need more people—you need the right people. ScoreApp is a great way to attract and keep those people. Here’s a recap of why: 

• Lead magnets that attract ideal customers:

Create high-value quizzes, surveys, and scorecards that engage people while qualifying them.

• Email marketing integration:

Seamlessly collect emails and follow up automatically using tools like Mailchimp, HubSpot, or ActiveCampaign.

• Audience segmentation tools:

Automatically sort leads based on quiz results, and send them targeted content that matches their interest and stage.

• Analytics to refine strategy:

Track where your best leads are coming from, which content drives conversions, and which audiences are most engaged.

It’s time to stop chasing lots of people. 

Instead, focus on knowing exactly who you want to attract, creating content that drives meaningful interaction with them, and turning social media engagement into email subscribers. 

That’s the ultimate blueprint for building a social media audience filled with people who ultimately become loyal customers. 

With ScoreApp, it’s so simple to build a social media following that actually grows your business. Try it out for FREE today.