Insights
Top B2B Sales Funnel Mistakes (& How To Fix Them)
Your B2B sales funnel is the journey your target customers go through to eventually buy your products or services. When…
B2B Marketing
Strategy
How To Use a Quiz To Improve Your B2B Sales Conversions
Most B2B companies seem to rely on the same tactics. They try to attract customers with a generic PDF lead…
Strategy
B2B Marketing and Sales Funnel Best Practices for Top Results
Are your marketing and sales working together at every stage of your B2B funnel? Because they should! By funnel, we…
Insights
Understanding B2B Sales Funnel Stages to Boost Conversions
Your sales funnel is simply the entire journey your target customers go through to eventually buy from you, from becoming…
Insights
Why Market Research is the Key to B2B Customer Retention
B2B market research is usually seen as a way to discover ways to reach untapped audiences and sell more products…
Data
11 Key Market Research Metrics B2B Companies Should Track
You want to know that people are going to buy your B2B product or service. Ideally, before you plough any…
Guides
Using Waitlists for B2B: Everything You Need to Know
A waitlist makes all the difference between “blending in and accepting feast and famine” and “standing out as a premium…
Marketing
How to Launch (and Sell Out) a Product or Service
Putting together a new offer requires a lot of time, energy and money. If not enough people buy it once…
Strategy
How to Deliver a Better Customer Experience Using Quizzes
With a smooth and premium customer experience, more people will want to buy from you (and come back!). I’m sure…
Strategy
Unknown benefits of using ScoreApp, and why it works so well
If you’re using ScoreApp to offer a valuable quiz lead magnet to your audience, you’re already one step ahead of…
Marketing
What Is Assignment Selling, And How Does a Quiz Fit In?
A potential customer sends an enquiry, and you or your sales team book a call with them. But then… You…
Technology
Contact Forms vs Quizzes to Pre-Qualify Your Leads
If you want to close more sales and stop wasting hours talking to wrong-fit prospects, you MUST pre-qualify your leads….
Marketing
How Much Does It Cost to Generate Leads? (+ Examples)
To run your business sustainably and grow it, you need a consistent stream of potential customers. How much does it…
Marketing
What Is Marketing Automation? How to Start Selling on Repeat
If you want to run and grow your business sustainably, you can’t expect your teams to do EVERYTHING manually: you…
Marketing
How to Speed Up Your B2B Sales Cycle: 9 Game-Changers
Do you wish you could turn more leads into paying customers faster? You’re in the right place! Unfortunately, slow sales…
Strategy
Demand Generation vs Lead Generation: What’s the Difference?
To run and grow your business smoothly, do you need to master demand generation or lead generation? BOTH, actually! But…
Technology
Best Lead Generation Tools: Pros, Cons & How to Choose
To keep your business running smoothly and actually grow it, you NEED a consistent stream of leads. So, take control…
Marketing
10 Biggest B2B Lead Generation Mistakes and How to Fix Them
All your paying customers started out as leads. So, if you want to keep selling predictably and grow your business,…
Strategy
Daniel Priestley & Steven Bartlett Podcast – Diary of a CEO
See Daniel Priestley live with Ali Abdaal on 27th March, in London – tickets are here. I was recently a guest…
Technology
12 Ways to Make your Quiz Mobile-Friendly
Imagine planning the perfect quiz for your audience, creating it, launching it and… losing over HALF of your participants! If…
Strategy
What Do All Successful Business Quizzes Have in Common?
More and more businesses are now using quiz marketing (smart!), but not all of them are doing it successfully. In…
Marketing
10-Step Guide to Using Quizzes With Your SEO Strategy
At first, they might sound like an unlikely pairing, but quizzes and SEO can actually work together. They’ll get your…
Marketing
How to Create a Viral Quiz for Your Business
You want your brand to be on everyone’s lips and fingertips, don’t you? Well, great news: the right quiz will…
Data
How to Use Quizzes for Effective Market Research
Market research is VITAL, especially if you want to launch a successful product and provide real value to your audience….
Marketing
7 Best Books on Lead Generation (& What You’ll Learn)
If you want more leads for your business, you’re in the right place. We’ve created hundreds of articles and videos…
Marketing
Biggest Myths in B2B Sales Debunked
There are so many misconceptions about B2B marketing and sales. The worst part? If you believe any of them, it…
Marketing
ScoreApp and Great British Entrepreneur Awards Partnership
Delivering Hyper-Personalised Insights to Drive Business Decisions We built ScoreApp for innovative businesses that want more.We built a scorecard marketing…
Inspiration
What is a lead generation quiz and why should you use one for your business in 2024
We all want more leads, right? Who wouldn’t? This is why lead generation is such a hot topic. There are…
Marketing
Quiz Marketing vs Quiz Funnels. What’s the difference?
Quizzes are one of the most effective lead-generation tools. This is why they are becoming more and more popular in…
Marketing
How B2B Marketers Can Pre-Qualify Prospects With a Quiz
The quality of your leads is important, especially if your team have sales targets to hit. There’s nothing worse than…
Marketing
How You Can Generate B2B Leads on LinkedIn… With A Quiz!
LinkedIn is arguably the BEST social media platform for B2B leads. And yet… not that many businesses are making the…
Marketing
Lead Generation for Agencies
Like most agencies, you’re probably super busy helping your clients increase their traffic, leads and sales. This usually means you’re…
Promotion
10 LinkedIn Post Ideas to Share Your Quiz
There’s no denying the power of LinkedIn, especially for B2B companies. In fact, Linkedin continuously outperforms Facebook and Twitter combined…
Promotion
29 tweet templates to promote your quiz on Twitter
How many times per week do you tweet about your quiz or scorecard on Twitter? Once or twice…if that? Twitter…
Customer Stories
Turning intangible metrics into actionable data
A Case Study with TJ Power, Founder Digital Mind a leading authority on digital health transformation “I win more clients…
Insights
How to Promote Your Scorecard Organically
What is organic advertising? Organic advertising is essentially advertising that costs little to no time and money to create and…
Insights
How To Run Effective Data-led B2B Marketing
Marketing has changed drastically in the last few years. People’s perceptions over how much their personal data is worth have…