Insights
Market Research vs. Customer Satisfaction Surveys: Which Do You Need?
Surveys are powerful discovery tools for businesses looking to understand their audience on a deeper level and make better strategic…
Customer Experience
Strategy
Top 8 Mistakes To Avoid in Fitness Lead Generation
It’s a busy and crazy world out there – and it doesn’t get much crazier and busier than on the…
Insights
The Rise of Conversational Marketing for Lead Generation
A permanent shift has taken place across the marketing landscape. Gone are the days when companies create static adverts that…
Insights
Top 5 Mistakes To Avoid When Creating Customer Satisfaction Surveys
Customer satisfaction surveys are powerful tools for getting to know your audience better and connecting with them on a personal…
Guides
The Ultimate Guide to Conducting SaaS Market Research
Effective SaaS market research isn’t quite as straightforward as it sounds. You can’t do a taste testing platter, or hand…
Marketing
Embracing Personalised Marketing For Better Conversions In 2025
Technology is continuously evolving – which means there are always new opportunities to fine-tune your sales and marketing efforts. One…
Strategy
7 Tips to Get People Excited to Take Part in Market Research
You can’t get useful market research insights from bad data. And you can’t get good data without willing participants that…
Insights
Why Market Research is the Key to B2B Customer Retention
B2B market research is usually seen as a way to discover ways to reach untapped audiences and sell more products…
Strategy
5 Common Webinar Challenges (And How to Overcome Them)
A webinar is a powerful tool for building trust, driving sales, and connecting with your audience on a deeper level….
Strategy
How to Overcome the 9 Most Common Survey Challenges
Surveys are a handy tool to collect valuable data. But if you thought it was enough to just put some…
Strategy
Common challenges in event management (and how to overcome them)
Events come in all shapes and sizes, whether it’s a small in-person conference, a webinar, or even a big online…
Marketing
Customer journey mapping for better lead magnet ideas
Every successful product or service is backed by a deep understanding of the people you are marketing and selling it…
Strategy
How quizzes boost customer loyalty to get more repeat business
In today’s business world, competition is FIERCE, and customer expectations are higher than ever. Fostering loyalty and repeat business isn’t…
Technology
How to Improve Employee Experience With Quiz Software
Employee experience covers ALL their interactions within your company (and how employees feel about them). So, when you optimise it,…
Insights
Employee Engagement Survey Mistakes & How to Avoid Them
By getting feedback from your workforce, you can measure their motivation, well-being, and overall sentiment around your company (and improve…
Technology
How to Get Great Customer Feedback Using Quiz Software
If you don’t understand what your customers like and dislike about their experience with you, you can’t improve it. Let’s…
Strategy
How to Upsell & Cross-Sell Using Quiz Software
When done right, upselling and cross-selling can increase your revenue and even improve customer satisfaction. Nobody wants to be inundated…
Strategy
How to Deliver a Better Customer Experience Using Quizzes
With a smooth and premium customer experience, more people will want to buy from you (and come back!). I’m sure…
Strategy
How to Use Quizzes to Improve Client Onboarding
What happens when you onboard new clients? Do you have a robust “new client” process, or is it a bit…