Strategy
Survey Response Rates: What To Expect and How To Improve Them
While online surveys are powerful tools for gaining insights into your industry and collecting valuable customer feedback, low response rates…
data
Guides
A step-by-step guide to conducting effective B2B market research
You know you should be doing some B2B market research, but you’re not sure where to start. Or, you were…
Inspiration
How to get press attention using a quiz for original research
Getting press attention starts with thinking about things from a journalist’s perspective and showing them something newsworthy. Using quiz insights…
Marketing
How Much Does Quiz Marketing Cost?
Quiz marketing can help you stand out, grow your audience, and get customers on repeat. But how much does it…
Technology
Analysing Quiz Data: Key Metrics You Should Be Tracking
Once you’ve created and launched a quiz, that’s the bulk of the work done (high five!). But even though it…
Data
How to Create a Press Release Based on Your Quiz Results
Have you ever surveyed your audience or created a quiz to get more leads? If so, you probably have a…
Marketing
How to increase your quiz conversion rate using a Gifted Quiz (Or A Gifted Survey)
Quizzes make fantastic lead-generation tools. They’re fun, engaging and personalised, which is why they convert so well compared to other…
Inspiration
How to turn your quiz results into original research content (and why you should!)
We get it. When you create a quiz and collect A LOT of juicy data, you might be hesitant to…
Customer Stories
Turning intangible metrics into actionable data
A Case Study with TJ Power, Founder Digital Mind a leading authority on digital health transformation “I win more clients…
