Templates
Fitness Lead Magnet Templates That Actually Convert
The world is more health-conscious and fitness-obsessed than ever before – so why does it feel so difficult to get…
Generating Leads
Insights
How much does automated lead generation cost?
Businesses survive and thrive by bringing in leads, and automated lead generation makes being found by the right customers easier….
Marketing
How To Combine Automated Lead Gen And Personalised Marketing
Ever heard the phrase ‘teamwork makes the dream work?’ It sounds corny, but there’s a kernel of truth to it…
Strategy
5 Common Mistakes When Building An Audience (And How To Avoid Them)
To drive sales, you need prospects. To attract prospects, you need an audience. But building an audience isn’t just about…
Inspiration
What Role Does AI Play In Automated Lead Generation?
Automated lead generation is changing the game for businesses. It’s bringing in more conversions, boosting efficiency, and providing greater customer…
Insights
Top Lead Generation Strategies for 2025: What You Need to Know
As the new year approaches, it’s time to start focusing on your business goals for 2025. One priority that will…
Marketing
Start Generating Leads Now for Your 2025 Book Launch
It’s all so exciting, isn’t it? You’ve worked hard for months (maybe even years) to write your book. You’ve gone…
Marketing
Webinar vs. Podcast: Which Is Better for Generating Leads?
As a business owner, choosing lead generation strategies that are effective and align with your goals should be one of…
Strategy
Create High Demand for Your New SaaS Product With a Waitlist
Whether you’re launching a new SaaS business or adding a product to your suite, there’s one thing you NEED to…
Strategy
How To Generate Leads From Community Guesting
People buy from people they trust. Being invited to a community meeting by someone they already trust and look up…
Insights
Video Mini-Course Vs Quiz: Which One’s Right For You?
When it comes to generating leads for your business, there are almost too many routes to go down. Two of…
Strategy
12-step process to optimise your lead generation activity
Great lead generation is the heart and soul of any successful business. But to be fully optimised and effective, you…
Strategy
What to consider before starting lead generation
Everything in business flows from lead generation. It’s a critical foundation for your business strategy because it directly impacts your…
Strategy
How to Prequalify Leads to Only Attract Dream Clients
More leads and sales calls is always good news for your business, right? Wrong! If you keep booking sales calls…
Marketing
How to Build a Landing Page for Free: Best Tools & Practices
If you want to turn your audience into leads, then you need to give them a good, clear reason to….
Marketing
Best Email Marketing Tools: Pros, Cons & How to Choose
Tired of relying on unpredictable referrals and social media algorithms? With email marketing, you can take control of your leads,…
Strategy
Unknown benefits of using ScoreApp, and why it works so well
If you’re using ScoreApp to offer a valuable quiz lead magnet to your audience, you’re already one step ahead of…
Marketing
What Is Assignment Selling, And How Does a Quiz Fit In?
A potential customer sends an enquiry, and you or your sales team book a call with them. But then… You…
Marketing
7 Key Factors to Consider BEFORE Launching a Waitlist
Building a list of people who are interested in your new product or service is much wiser than dropping it…
Marketing
5 Ways to Create Urgency in Your Sales Funnel & Sell More
Even with the perfect service or product for your target audience, some of them will need a little push or…
Technology
Contact Forms vs Quizzes to Pre-Qualify Your Leads
If you want to close more sales and stop wasting hours talking to wrong-fit prospects, you MUST pre-qualify your leads….
Marketing
How Much Does It Cost to Generate Leads? (+ Examples)
To run your business sustainably and grow it, you need a consistent stream of potential customers. How much does it…
Marketing
Why You’re Not Getting Leads for Your Business (& How to Fix It)
It doesn’t matter how good your product or service is. If you can’t generate leads you don’t have a business….
Marketing
How to Use a Quiz to Get Hot Leads Through LinkedIn DMs
LinkedIn DMs can be a goldmine for lead generation, and yet most business owners are still making these mistakes: So,…
Marketing
19-Part Waitlist Email Sequence for an Effective Launch
Having a waitlist for your new product or service is a smart move. However, if you NEVER email your subscribers…
Promotion
7 Waitlist Mistakes (and how to fix them)
If you want to launch a successful offer, launch a waitlist first. Launching a waitlist is a great way to…
Marketing
Common Problems With Sales Funnels (And How to Fix Them)
To keep your business running smoothly and successfully, you need a strong sales funnel. That’s a digital marketing strategy to…
Strategy
Demand Generation vs Lead Generation: What’s the Difference?
To run and grow your business smoothly, do you need to master demand generation or lead generation? BOTH, actually! But…
Marketing
What Is Lead Generation? The Ultimate Guide for Businesses
Customers, consistent sales, growth, new investors… EVERYTHING you want in business is downstream from lead generation. Unfortunately, though, many founders…
Technology
Best Lead Generation Tools: Pros, Cons & How to Choose
To keep your business running smoothly and actually grow it, you NEED a consistent stream of leads. So, take control…
Marketing
10 Biggest B2B Lead Generation Mistakes and How to Fix Them
All your paying customers started out as leads. So, if you want to keep selling predictably and grow your business,…
Strategy
Daniel Priestley & Steven Bartlett Podcast – Diary of a CEO
See Daniel Priestley live with Ali Abdaal on 27th March, in London – tickets are here. I was recently a guest…
Strategy
8 Lead Generation Strategies to Get High-Quality Leads
Everything in business is downstream from lead generation. You could have the best product or service in the world, but…
Technology
19 Best Landing Page Builders: Pros, Cons & How to Choose
Landing pages are a crucial part of any marketing campaign. Your audience will often visit your landing page at the…
Technology
12 Ways to Make your Quiz Mobile-Friendly
Imagine planning the perfect quiz for your audience, creating it, launching it and… losing over HALF of your participants! If…
Marketing
4 Steps to Generate Inbound Leads Fast
Tired of relying on unpredictable referrals or cold outreach that requires so much time and effort? Then, take control of…
Strategy
What Do All Successful Business Quizzes Have in Common?
More and more businesses are now using quiz marketing (smart!), but not all of them are doing it successfully. In…
Marketing
Using Quizzes in Social Media Marketing: A Step-by-Step Guide
With a compelling quiz, you can stand out, generate leads and get more people to engage with your brand. But…
Strategy
9 Ways Ecommerce Businesses Can Increase Sales with a Quiz
Quizzes aren’t just nice-to-have tools for engagement. They can become an integral part of your lead generation system, enhance your…
Marketing
10-Step Guide to Using Quizzes With Your SEO Strategy
At first, they might sound like an unlikely pairing, but quizzes and SEO can actually work together. They’ll get your…
Marketing
How to Use Quizzes as Part of Your Content Marketing Strategy
If you want to grow your audience, then you need a content marketing strategy. Free content like blog articles, videos…
Strategy
Top Strategies for Segmenting Your Leads with Quizzes
Cookie cutters should only be used for baking, NOT as your approach to marketing and customer communication! To get the…
Strategy
The Future of Quiz Marketing: Trends and Predictions for 2024
Spoiler alert: quiz marketing will keep on growing in 2024. But how? I’ve just used my crystal ball to predict…
Marketing
How to Create a Viral Quiz for Your Business
You want your brand to be on everyone’s lips and fingertips, don’t you? Well, great news: the right quiz will…
Technology
Analysing Quiz Data: Key Metrics You Should Be Tracking
Once you’ve created and launched a quiz, that’s the bulk of the work done (high five!). But even though it…
Marketing
4 Reasons your lead generation quiz isn’t performing and how to fix it.
You put A LOT of time and effort into creating your quiz. You launched it expecting a raving response. But…
Marketing
10-Step Method to Integrate Quizzes Into Your Email Marketing Strategy
A quiz allows you to learn more about your subscribers, grow your email list and collect juicy insights. You can…
Data
How to Use Quizzes for Effective Market Research
Market research is VITAL, especially if you want to launch a successful product and provide real value to your audience….
Strategy
Quiz Marketing Glossary: Lead Generation Jargon Buster
Quizzes are fun and engaging, and they’re a great way to grow your business and get more leads. You might…
Marketing
7 Best Books on Lead Generation (& What You’ll Learn)
If you want more leads for your business, you’re in the right place. We’ve created hundreds of articles and videos…
Marketing
Biggest Myths in B2B Sales Debunked
There are so many misconceptions about B2B marketing and sales. The worst part? If you believe any of them, it…
Marketing
Why you should build a waitlist for your business… and how to do it effectively
If you want more ideal clients, then you need to build a waitlist for your products and services. You may…
Marketing
ScoreApp and Great British Entrepreneur Awards Partnership
Delivering Hyper-Personalised Insights to Drive Business Decisions We built ScoreApp for innovative businesses that want more.We built a scorecard marketing…
Inspiration
What is a lead generation quiz and why should you use one for your business in 2024
We all want more leads, right? Who wouldn’t? This is why lead generation is such a hot topic. There are…
Marketing
Quiz Marketing vs Quiz Funnels. What’s the difference?
Quizzes are one of the most effective lead-generation tools. This is why they are becoming more and more popular in…
Marketing
How B2B Marketers Can Pre-Qualify Prospects With a Quiz
The quality of your leads is important, especially if your team have sales targets to hit. There’s nothing worse than…
Marketing
Best Lead Magnets for Membership Site Owners
If you run a membership community and you’d like to attract more members, then you need to build your email…
Strategy
Lead Generation for Coaches and Consultants: Complete Guide
If you are a coach or consultant, you need leads. There’s no getting around it. Even if you already have…
Marketing
Best Types of Sales Enablement Content for B2B Marketers
Getting leads is a good thing… but is it really enough if you want high-quality sales from the right customers?…
Marketing
Lead Generation for Accountants: Increase Sales And Attract Your Ideal Clients
If you’re an accountant, then you’re probably great with numbers and keeping your clients happy, but what do you do…
Technology
7 PointerPro Alternatives: Pros, Cons & How to Choose
If you’re looking to collect more leads, then PointerPro may (or may NOT) be the perfect match for your business…
Marketing
24 Lead Magnet Ideas for Your Business (With Pros & Cons)
If you need more leads in your business, then you’ve probably considered adding a lead magnet to your website. Lead…
Marketing
Lead Generation for Financial Advisers: 5 Ways You Can Increase Your Leads & Sales
You’re great at managing your client’s financial plans. But finding time to generate new leads and sales is a different…
Technology
7 Riddle Quiz Maker Alternatives: Pros, Cons & How to Choose
There are all kinds of quiz makers out there. Riddle might be a logical choice for some businesses – especially…
Marketing
How You Can Generate B2B Leads on LinkedIn… With A Quiz!
LinkedIn is arguably the BEST social media platform for B2B leads. And yet… not that many businesses are making the…
Marketing
Lead Generation for Agencies
Like most agencies, you’re probably super busy helping your clients increase their traffic, leads and sales. This usually means you’re…
Data
How to Create a Press Release Based on Your Quiz Results
Have you ever surveyed your audience or created a quiz to get more leads? If so, you probably have a…
Technology
9 LeadQuizzes Alternatives: Pros, Cons & How to Choose
You want to launch a quiz for your business and thought LeadQuizzes might be the answer. But now that you’ve…
Marketing
How to make better product or service recommendations using quizzes
Do you offer different products or services? Then it can be tricky to help your customers understand which one would…
Podcast
Get high-quality leads from podcast listeners
Love podcasting? Podcasts are one of the best ways to build a strong, loyal audience, both as a podcast host…
Marketing
What to include on your quiz results page
Launching a quiz for your business is exciting. Quizzes are a fun and effective way to grow your audience and…
Insights
21 Quiz Ideas for Agencies
If you are looking to get high-quality leads for your agency, then a quiz might be the way to go….
Technology
24 Best Quiz Software: The Ultimate Guide to Quiz Tools
Looking for the best quiz software but not sure which one to choose? You’re in the right place. Building a…
Marketing
How to increase your quiz conversion rate using a Gifted Quiz (Or A Gifted Survey)
Quizzes make fantastic lead-generation tools. They’re fun, engaging and personalised, which is why they convert so well compared to other…
Promotion
$100m Leads Book – Review Alex Hormozi’s Lead Generation Advice
$100M Leads is Alex Hormozi’s brand-new book that he’s been working on for 2 years. The book launched on 19th…
Inspiration
21 Quiz ideas for fitness coaches & personal trainers [Examples]
If you are a personal trainer or a fitness coach, then you’ll have a wealth of knowledge about health, nutrition…
Promotion
How Event Organisers Can Use Quizzes to Deliver the Most Amazing Events
Are you putting on an event or conference soon? Whether it’s online or in-person, events take a lot of time…
Promotion
How authors can use quizzes to promote their business book
So, you wrote a business book? Congratulations! While that’s a HUGE achievement, your work isn’t quite done. Now, it’s time…
Technology
5 Best AI Marketing & Sales Automation Tools for Small Businesses
Marketing automation tools have been around for a while and are widely used for saving time. With the rise of…
Insights
10 Ways to Pre-Qualify Leads Using your Quiz Questions
Everyone wants more leads. A steady flow of leads can help transform your business and get more sales. However… not…
Marketing
5 Best B2B Lead Magnets to Get More Leads in 2023
The best B2B lead magnets do a lot more than just getting “more email subscribers”! High-performing lead magnets bring you…
Strategy
Improve Your Sales Calls with Quizzes: The Ultimate Guide to Increasing Your Close Rate
You’ve probably heard that quizzes can be a powerful tool to grow your email list and get more leads –…
Promotion
10 LinkedIn Post Ideas to Share Your Quiz
There’s no denying the power of LinkedIn, especially for B2B companies. In fact, Linkedin continuously outperforms Facebook and Twitter combined…
Promotion
29 tweet templates to promote your quiz on Twitter
How many times per week do you tweet about your quiz or scorecard on Twitter? Once or twice…if that? Twitter…
Inspiration
27 Quiz Ideas for Financial Planners, Advisors and Coaches
If you are a financial planner, advisor, or money coach then you’ll need a way to attract new leads into…
Technology
LeadQuizzes vs ScoreApp Quizzes – which is the best quiz software for you?
So you want to build a quiz for your business… Good choice, quizzes are a great way to drive data-rich…
Customer Stories
How Daniel generated nearly 10,000 leads using a simple Scorecard
Meet Daniel… Daniel Wagner, the Communications Director of The Journey, shares how ScoreApp helped their company generate leads consistently. By…
Strategy
How many quiz questions should you ask as part of your lead generation quiz?
How many questions should you ask as part of your quiz? This is something you will need to ask yourself…
Technology
Typeform vs ScoreApp – which is the best quiz software for you?
Which quiz tool should you choose? Typeform or ScoreApp? Understanding your customer on a deep level offers a gold mine…
Guides
8 ways to get more people to complete your quiz
Have you ever started a task, only to get distracted, forget all about it, and never come back? I’m sure…
Marketing
9 quiz funnel mistakes (and how to fix them)
Launching a quiz is exciting. It’s a fun, new way to grow your audience, and it’s so much easier promoting…
Strategy
Quiz Lead Form. Should it come before or after your questions?
If you’re thinking of launching a quiz, then you’ll need to make an important decision… Should you have your lead…
Technology
Things to consider when making a quiz
So you know you want to build a quiz for your business? That’s awesome. Building a quiz can help generate…
Inspiration
How to generate the best quality leads for your sales team
We all want more leads, right? Who wouldn’t? Generating consistent leads means your sales team always have new prospects to…
Marketing
What is Quiz Marketing and how can it help you get more leads and sales?
Have you heard of the term “Quiz Marketing” before? You might have, but you might not know exactly what it…
Strategy
6 types of quiz you should be using in your business
When you think about quiz marketing, what comes to mind? Is it simply a way to generate leads? Or is…
Marketing
Using SEO to promote your quiz funnel
If you’re looking to promote your quiz but you’re on a budget, then SEO could help. Search engine optimisation is…
Marketing
9 Quiz Landing Page Tips to Increase Conversions
Using a quiz funnel within your marketing strategy is an excellent way to build a list of warm leads. It’s…
Technology
What is a quiz funnel and why do you need one?
Have you heard the term “Quiz Funnel” before, but you’re not entirely sure what it is or whether you need…
Marketing
How to Convert Quiz Leads into Sales
Building a list of warm leads is one thing but converting them into sales is what you REALLY want. If…
Marketing
29 Simple Ways to Launch Your Quiz Lead Magnet
Congratulations! You’ve built your quiz, and you’re excited to share it with the world. But the big question is, how…
Customer Stories
Turning intangible metrics into actionable data
A Case Study with TJ Power, Founder Digital Mind a leading authority on digital health transformation “I win more clients…
Marketing
The Ultimate Guide on How to Create a Quiz as a Lead Magnet
Building an online quiz is an excellent way to generate more qualified leads for your business. There are many benefits…
Updates
Product Updates September ’21
At ScoreApp we’re constantly working towards making Scorecard marketing as quick and as easy as possible for small businesses to…
Insights
ScoreApp Lead Generation Technology Explained
Identifying potentially valuable clients and cutting through the noise to approach them with a meaningful, relevant offering is the single…
Insights
The Secret to Generating Leads from a Book
Many thought leaders and industry experts write books to showcase their sector knowledge, position themselves as an authority in their…
Insights
How To Run Effective Data-led B2B Marketing
Marketing has changed drastically in the last few years. People’s perceptions over how much their personal data is worth have…