Guides
How To Use a Webinar as a Lead Magnet
Webinars are one of the most powerful ways of generating leads, building trust, and showcasing your brand’s expertise. With the…
Lead Generation
Marketing
Webinar vs. Podcast: Which Is Better for Generating Leads?
As a business owner, choosing lead generation strategies that are effective and align with your goals should be one of…
Inspiration
How This Agency Added £144,000 to Their Revenue With a Waitlist
If you’ve heard of or considered waitlists before, you might still be wondering: do they actually work? And can they…
Insights
How Much Does It Cost to Build a Waitlist?
By “waitlist”, we mean a list of people who are interested in what you’re planning on launching, whether that’s a…
Strategy
What Is Automated Lead Nurturing And How Do You Implement It?
From the moment a lead visits your website or social media to the moment they buy, your job is to…
Insights
Avoid the Most 7 Common Problems with Lead Magnet Challenges
Lead magnet challenges are an amazing way to not only attract your target audience, but also ensure they turn into…
Insights
Challenge Vs Webinar: What’s Better For Lead Generation?
We all know generating new leads is one thing – but making sure they’re actually coming from a worthwhile client…
Inspiration
Waitlist Landing Pages: What to Include to Build Hype
A waitlist is a list of people who are interested in your upcoming product, service, or offer. So, when building…
Inspiration
Mini-Course Template To Get More Leads for Your Fitness Business
When it comes to lead magnets for business not everything is created equal. For example, a financial service would need…
Guides
How To Set Up a Lead Generation Challenge with ScoreApp
As a business owner, you’ll no doubt have experienced the struggle that comes with generating *actually* high-quality leads. In fact,…
Guides
How to Build a Sales Funnel With Mailchimp & ScoreApp
To make sales, you have two options: hope for the best (such as relying on referrals) or seize control of…
Guides
How Much Does It Cost To Create A Webinar Landing Page?
Whatever your niche or industry, webinars are an effective way of attracting – and converting – quality leads. To attract…
Marketing
9 Common Content Cluster Mistakes To Avoid For More Leads
Content clusters provide businesses with the opportunity to boost their search rankings through value-packed and internally-linked educational content. When created…
Customer Stories
“Truth Bomb” Pre-Qualification Insights
The Pre-Qualification Chemistry Check That Delivers “Truth Bomb” Insights For You and Your Clients Ryan Ettridge is the founder of…
Guides
Step-By-Step Guide To Generating More Leads For Your Business
Without sales, you have no business; without leads, there are no sales. It’s no wonder the issue of lead generation…
Inspiration
5 Common Problems With Lead Magnets (And How To Solve Them)
Lead magnets are powerful tools with huge potential. When used correctly they can help you attract customers, build email lists,…
Insights
7 Key Benefits Of Using ScoreApp In Your Sales Funnel
Every business has one major goal: make more sales! Sales funnels have become a popular way to cater to every…
Marketing
9 Common Content Cluster Mistakes To Avoid For More Leads
Content clusters provide businesses with the opportunity to boost their search rankings through value-packed and internally-linked educational content. When created…
Inspiration
Webinar Landing Page Best Practices to Get More Attendees
No matter what industry you work in, lead generation is a business-critical activity. Webinars can give you a great opportunity…
Customer Stories
Turn A Live Audience Into Active Participants (And Then Customers) In Minutes
Is your data collection strategy working if it:1. Delivers delayed results and 2. Takes up days of your time? Brunel,…
Strategy
Planning Quiz Results That Benefit Both You & Your Customers
The questions in your quiz lead magnet must do two things: translate into valuable results for your participants and bring…
Strategy
Get More Leads and Traffic With Topic Clusters
If you want to nail building topic authority with your audience and in your corner of the internet, you need…
Customer Stories
From Hours on Lead Gen to Clients Seeking You Out
Here’s the thing about lead generation: you can be successful at it results-wise, but it can still be taking up…
Strategy
Create A Social Media Battle Plan That Maximises Lead Gen Results
To get the best lead generation results from your social media presence you need a comprehensive and unbreakable battle plan…
Strategy
Take Part In A Strategic Lead Magnet Exchange To Grow Your Email List
Want to grow your email list and get in front of a ready-made, perfect-fit new audience? Let’s take a look…
Customer Stories
Capture hundreds more leads, like Rupert
If you own a company with a bit of a complex offering, the term “elevator pitch” probably makes you want…
Strategy
Generate High-Quality Leads With A Simple Direct Messaging Strategy
There are several well-known, powerful strategies to generate high-quality leads. However, there’s one that’s often overlooked – direct messaging. Here’s…
Inspiration
Use Netflix’s Method To Get The Right Attention From Hot Leads
Every business wants to attract a consistent stream of ideal clients. Don’t you? There’s a general attitude that this takes…
Guides
A Guide To Generating Leads From Content Bursts
Everything in business is downstream from lead generation. Defining the most effective lead generation strategies to boost sales for your…
Insights
7 Big Mistakes That Will Ruin Your Video Mini-Course
A video mini-course is an amazing lead generation asset for you and your audience. Your audience gets an extremely valuable…
Inspiration
Lead Generation Examples: Quizzes, Surveys, and Assessments
Getting more customers, avoiding feast and famine, increasing your profits, attracting investors… EVERYTHING is downstream from lead generation! Sadly, not…
Customer Stories
Re-Shaping Patient Bookings – and Market Research
For Nell Mead, a physiotherapist of over two decades and founder of HowToBeYourOwnPhysio.com, a thoughtfully designed questionnaire was essential. Nell’s…
Inspiration
Why Podcasts Make Incredible Lead Generation Tools
You might already have a well-oiled content creation machine that’s delivering perfect leads, but you’re looking for a different way…
Inspiration
Mini-course lead magnet ideas for different industries
Creating a video mini-course is one of the smartest lead-generation moves you can make. Whether you work in fitness, digital…
Strategy
7 Powerful Lead Generation Strategies to Get More Sales
Leads are the backbone of any successful business. But generating high-quality, engaged leads consistently is also something most businesses find…
Guides
How to create a free mini-course that attracts ideal clients
Creating a free mini-course is an amazing way to attract and engage your ideal clients. It builds trust, offers value,…
Marketing
What’s the best lead magnet for growing your email list?
You’ve got an email list, and you want to grow it. So, what’s the best way to attract new subscribers? …
Strategy
How many lead magnets does your business need?
Most businesses have a range of products and services, all for different people… so the way you attract leads has…
Guides
What Types Of Questions Should I Include In My Quizzes?
A compelling quiz is perfect to engage your audience and collect a tonne of juicy data. For a quiz to…
Inspiration
Free video mini-courses to attract leads: 6 top examples
Businesses in various industries successfully use video mini-courses to connect with their audience, generate leads and build their brand. There…
Templates
Ready-to-go quiz lead magnet for AI specialists
If you’re an AI specialist, capturing leads requires expertise – and a strategic approach to customer engagement. One of the…
Customer Stories
Qualifying leads and collecting data for a business accelerator for design studios
When it comes to qualifying and managing leads effectively, nothing beats having the right tools for the job. For Matt…
Inspiration
15 quiz lead magnet ideas for your consulting business
Quizzes are an excellent way to engage potential clients and capture leads for your consulting business. When your personal service…
Marketing
How to Implement Email Marketing for Lead Generation and Sales
Email marketing is a powerful tool when it comes to generating leads and driving sales for your business. It’s a…
Marketing
Align sales and marketing for better conversions with a quiz
To grow a successful business, your sales and marketing functions must be aligned. Many companies struggle with this, but luckily…
Technology
How to build a waitlist using ActiveCampaign and ScoreApp
A waitlist strategy helps you successfully launch new products and services by sharpening your ideas in the market, not in…
Promotion
Create a buzz for your experience business with quiz software
You’ve designed the most amazing experiences and events that are perfect for your clients. Now you need a lead magnet…
Guides
Guide to Using Quiz Lead Magnets for E-commerce Businesses
The right lead magnet will keep bringing new potential customers into your world, but generic discounts and PDFs are so…
Technology
Do I need ScoreApp AND an email marketing tool?
The short answer is – yes, you do need an email marketing tool to use alongside ScoreApp. Let’s talk about…
Inspiration
Best Quiz Lead Magnet Ideas for SAAS (With Tips & Guide)
A quiz is the perfect lead magnet for your SaaS business: it’ll create an engaging experience for your customers while…
Strategy
12-step process to optimise your lead generation activity
Great lead generation is the heart and soul of any successful business. But to be fully optimised and effective, you…
Strategy
Lead Generation Best Practices: Turn Traffic Into Customers
Everything in business is downstream from lead generation. When you keep getting leads for your products or services, it becomes…
Strategy
How Do You Measure the Effectiveness of Lead Generation?
A good lead generation strategy is about attracting, identifying, and nurturing your target customers consistently. But how can you tell…
Strategy
When Is the Right Time to Focus on Lead Generation?
Many business owners make a costly mistake: only focusing on lead generation when they desperately need new customers. By then,…
Strategy
What to consider before starting lead generation
Everything in business flows from lead generation. It’s a critical foundation for your business strategy because it directly impacts your…
Marketing
Top 10 most common mistakes when building sales funnels
Building an effective sales funnel is crucial for guiding potential customers through their buying process and turning them into loyal,…
Technology
Comparing Funnel Builders: Which Should You Choose?
Unfortunately, potential customers don’t just conveniently jump into the top of our sales funnel and glide smoothly to conversion, no…
Technology
CRMs vs Lead Generation Tools: A Comparison
To scale your business and keep running it without losing your mind, you must stop doing everything manually. That’s where…
Technology
Waitlist Software vs Event Management Tools: How to Choose
Are you hoping to manage bookings, tickets or events without doing everything manually? Then you’ll definitely benefit from waitlist software…
Marketing
How Much Does It Cost to Create a Sales Funnel?
A sales funnel is the entire journey your target audience goes through to buy from you, from being aware of…
Marketing
31 Best Landing Page Examples & Their Strongest Elements
A basic landing page with a generic contact form and call to action isn’t going to cut it. Even when…
Strategy
What is a landing page? (And how using ScoreApp can make yours better)
A landing page is a critical part of your customer’s journey to buy one specific offer. It’s the bridge of…
Marketing
Lead Generation for B2B: How to Boost It With a Quiz
Word of mouth and referrals are always a big plus. If you want to grow sustainably, though? You MUST take…
Strategy
Real-Life Examples of the Best B2B Lead Generation Strategies
Are you looking for a powerful B2B lead generation strategy to sell your offers consistently and grow your business? Then,…
Marketing
12 Common landing page mistakes and how to fix them
Are your landing pages doing their job properly? And if not, why not? Your landing pages should be driving conversions…
Strategy
How to Prequalify Leads to Only Attract Dream Clients
More leads and sales calls is always good news for your business, right? Wrong! If you keep booking sales calls…
Marketing
How to Build a Landing Page for Free: Best Tools & Practices
If you want to turn your audience into leads, then you need to give them a good, clear reason to….
Marketing
How to Launch (and Sell Out) a Product or Service
Putting together a new offer requires a lot of time, energy and money. If not enough people buy it once…
Strategy
How to Deliver a Better Customer Experience Using Quizzes
With a smooth and premium customer experience, more people will want to buy from you (and come back!). I’m sure…
Marketing
Best Email Marketing Tools: Pros, Cons & How to Choose
Tired of relying on unpredictable referrals and social media algorithms? With email marketing, you can take control of your leads,…
Strategy
Unknown benefits of using ScoreApp, and why it works so well
If you’re using ScoreApp to offer a valuable quiz lead magnet to your audience, you’re already one step ahead of…
Marketing
What Is Assignment Selling, And How Does a Quiz Fit In?
A potential customer sends an enquiry, and you or your sales team book a call with them. But then… You…
Marketing
7 Key Factors to Consider BEFORE Launching a Waitlist
Building a list of people who are interested in your new product or service is much wiser than dropping it…
Marketing
5 Ways to Create Urgency in Your Sales Funnel & Sell More
Even with the perfect service or product for your target audience, some of them will need a little push or…
Technology
Contact Forms vs Quizzes to Pre-Qualify Your Leads
If you want to close more sales and stop wasting hours talking to wrong-fit prospects, you MUST pre-qualify your leads….
Marketing
How Much Does It Cost to Generate Leads? (+ Examples)
To run your business sustainably and grow it, you need a consistent stream of potential customers. How much does it…
Marketing
Why You’re Not Getting Leads for Your Business (& How to Fix It)
It doesn’t matter how good your product or service is. If you can’t generate leads you don’t have a business….
Marketing
What Is Marketing Automation? How to Start Selling on Repeat
If you want to run and grow your business sustainably, you can’t expect your teams to do EVERYTHING manually: you…
Marketing
19-Part Waitlist Email Sequence for an Effective Launch
Having a waitlist for your new product or service is a smart move. However, if you NEVER email your subscribers…
Promotion
7 Waitlist Mistakes (and how to fix them)
If you want to launch a successful offer, launch a waitlist first. Launching a waitlist is a great way to…
Strategy
Demand Generation vs Lead Generation: What’s the Difference?
To run and grow your business smoothly, do you need to master demand generation or lead generation? BOTH, actually! But…
Marketing
What Is Lead Generation? The Ultimate Guide for Businesses
Customers, consistent sales, growth, new investors… EVERYTHING you want in business is downstream from lead generation. Unfortunately, though, many founders…
Technology
Best Lead Generation Tools: Pros, Cons & How to Choose
To keep your business running smoothly and actually grow it, you NEED a consistent stream of leads. So, take control…
Marketing
10 Biggest B2B Lead Generation Mistakes and How to Fix Them
All your paying customers started out as leads. So, if you want to keep selling predictably and grow your business,…
Strategy
Daniel Priestley & Steven Bartlett Podcast – Diary of a CEO
See Daniel Priestley live with Ali Abdaal on 27th March, in London – tickets are here. I was recently a guest…
Strategy
8 Lead Generation Strategies to Get High-Quality Leads
Everything in business is downstream from lead generation. You could have the best product or service in the world, but…
Technology
19 Best Landing Page Builders: Pros, Cons & How to Choose
Landing pages are a crucial part of any marketing campaign. Your audience will often visit your landing page at the…
Technology
12 Ways to Make your Quiz Mobile-Friendly
Imagine planning the perfect quiz for your audience, creating it, launching it and… losing over HALF of your participants! If…
Marketing
4 Steps to Generate Inbound Leads Fast
Tired of relying on unpredictable referrals or cold outreach that requires so much time and effort? Then, take control of…
Strategy
What Do All Successful Business Quizzes Have in Common?
More and more businesses are now using quiz marketing (smart!), but not all of them are doing it successfully. In…
Marketing
Using Quizzes in Social Media Marketing: A Step-by-Step Guide
With a compelling quiz, you can stand out, generate leads and get more people to engage with your brand. But…
Marketing
10-Step Guide to Using Quizzes With Your SEO Strategy
At first, they might sound like an unlikely pairing, but quizzes and SEO can actually work together. They’ll get your…
Marketing
How to Use Quizzes as Part of Your Content Marketing Strategy
If you want to grow your audience, then you need a content marketing strategy. Free content like blog articles, videos…
Strategy
The Future of Quiz Marketing: Trends and Predictions for 2024
Spoiler alert: quiz marketing will keep on growing in 2024. But how? I’ve just used my crystal ball to predict…
Marketing
How to Create a Viral Quiz for Your Business
You want your brand to be on everyone’s lips and fingertips, don’t you? Well, great news: the right quiz will…
Technology
Analysing Quiz Data: Key Metrics You Should Be Tracking
Once you’ve created and launched a quiz, that’s the bulk of the work done (high five!). But even though it…
Marketing
4 Reasons your lead generation quiz isn’t performing and how to fix it.
You put A LOT of time and effort into creating your quiz. You launched it expecting a raving response. But…
Marketing
10-Step Method to Integrate Quizzes Into Your Email Marketing Strategy
A quiz allows you to learn more about your subscribers, grow your email list and collect juicy insights. You can…
Strategy
Quiz Marketing Glossary: Lead Generation Jargon Buster
Quizzes are fun and engaging, and they’re a great way to grow your business and get more leads. You might…
Marketing
7 Best Books on Lead Generation (& What You’ll Learn)
If you want more leads for your business, you’re in the right place. We’ve created hundreds of articles and videos…
Marketing
ScoreApp and Great British Entrepreneur Awards Partnership
Delivering Hyper-Personalised Insights to Drive Business Decisions We built ScoreApp for innovative businesses that want more.We built a scorecard marketing…
Inspiration
What is a lead generation quiz and why should you use one for your business in 2024
We all want more leads, right? Who wouldn’t? This is why lead generation is such a hot topic. There are…
Marketing
Quiz Marketing vs Quiz Funnels. What’s the difference?
Quizzes are one of the most effective lead-generation tools. This is why they are becoming more and more popular in…
Marketing
How B2B Marketers Can Pre-Qualify Prospects With a Quiz
The quality of your leads is important, especially if your team have sales targets to hit. There’s nothing worse than…
Marketing
Best Lead Magnets for Membership Site Owners
If you run a membership community and you’d like to attract more members, then you need to build your email…
Strategy
Lead Generation for Coaches and Consultants: Complete Guide
If you are a coach or consultant, you need leads. There’s no getting around it. Even if you already have…
Marketing
Lead Generation for Accountants: Increase Sales And Attract Your Ideal Clients
If you’re an accountant, then you’re probably great with numbers and keeping your clients happy, but what do you do…
Technology
7 PointerPro Alternatives: Pros, Cons & How to Choose
If you’re looking to collect more leads, then PointerPro may (or may NOT) be the perfect match for your business…
Marketing
24 Lead Magnet Ideas for Your Business (With Pros & Cons)
If you need more leads in your business, then you’ve probably considered adding a lead magnet to your website. Lead…
Marketing
Lead Generation for Financial Advisers: 5 Ways You Can Increase Your Leads & Sales
You’re great at managing your client’s financial plans. But finding time to generate new leads and sales is a different…
Marketing
How You Can Generate B2B Leads on LinkedIn… With A Quiz!
LinkedIn is arguably the BEST social media platform for B2B leads. And yet… not that many businesses are making the…
Technology
7 Typeform Quiz Alternatives: Pros, Cons & How to Choose
Typeform is a popular online form builder that you can use to collect information and data from your audience. As…
Marketing
Lead Generation for Agencies
Like most agencies, you’re probably super busy helping your clients increase their traffic, leads and sales. This usually means you’re…
Technology
9 LeadQuizzes Alternatives: Pros, Cons & How to Choose
You want to launch a quiz for your business and thought LeadQuizzes might be the answer. But now that you’ve…
Inspiration
32 Quiz Templates you can use for Free
Are you thinking of launching a quiz for your business but not sure where to start? In this article, you’ll…
Podcast
Get high-quality leads from podcast listeners
Love podcasting? Podcasts are one of the best ways to build a strong, loyal audience, both as a podcast host…
Marketing
What to include on your quiz results page
Launching a quiz for your business is exciting. Quizzes are a fun and effective way to grow your audience and…
Insights
21 Quiz Ideas for Agencies
If you are looking to get high-quality leads for your agency, then a quiz might be the way to go….
Technology
24 Best Quiz Software: The Ultimate Guide to Quiz Tools
Looking for the best quiz software but not sure which one to choose? You’re in the right place. Building a…
Marketing
How to increase your quiz conversion rate using a Gifted Quiz (Or A Gifted Survey)
Quizzes make fantastic lead-generation tools. They’re fun, engaging and personalised, which is why they convert so well compared to other…
Promotion
$100m Leads Book – Review Alex Hormozi’s Lead Generation Advice
$100M Leads is Alex Hormozi’s brand-new book that he’s been working on for 2 years. The book launched on 19th…
Inspiration
21 Quiz ideas for fitness coaches & personal trainers [Examples]
If you are a personal trainer or a fitness coach, then you’ll have a wealth of knowledge about health, nutrition…
Promotion
How authors can use quizzes to promote their business book
So, you wrote a business book? Congratulations! While that’s a HUGE achievement, your work isn’t quite done. Now, it’s time…
Technology
5 Best AI Marketing & Sales Automation Tools for Small Businesses
Marketing automation tools have been around for a while and are widely used for saving time. With the rise of…
Insights
10 Ways to Pre-Qualify Leads Using your Quiz Questions
Everyone wants more leads. A steady flow of leads can help transform your business and get more sales. However… not…
Marketing
5 Best B2B Lead Magnets to Get More Leads in 2023
The best B2B lead magnets do a lot more than just getting “more email subscribers”! High-performing lead magnets bring you…
Promotion
10 LinkedIn Post Ideas to Share Your Quiz
There’s no denying the power of LinkedIn, especially for B2B companies. In fact, Linkedin continuously outperforms Facebook and Twitter combined…
Inspiration
27 Quiz Ideas for Financial Planners, Advisors and Coaches
If you are a financial planner, advisor, or money coach then you’ll need a way to attract new leads into…
Technology
LeadQuizzes vs ScoreApp Quizzes – which is the best quiz software for you?
So you want to build a quiz for your business… Good choice, quizzes are a great way to drive data-rich…
Customer Stories
How Daniel generated nearly 10,000 leads using a simple Scorecard
Meet Daniel… Daniel Wagner, the Communications Director of The Journey, shares how ScoreApp helped their company generate leads consistently. By…
Technology
Typeform vs ScoreApp – which is the best quiz software for you?
Which quiz tool should you choose? Typeform or ScoreApp? Understanding your customer on a deep level offers a gold mine…
Strategy
10 quiz question mistakes and how you can fix them
Online quizzes are powerful, data-rich lead magnets that can teach you so much about your potential customers. But only IF,…
Marketing
6 ways to make money using quiz marketing
Are you using quiz marketing within your business? If not, you might want to consider it. Quiz marketing is a…
Guides
8 ways to get more people to complete your quiz
Have you ever started a task, only to get distracted, forget all about it, and never come back? I’m sure…
Marketing
9 quiz funnel mistakes (and how to fix them)
Launching a quiz is exciting. It’s a fun, new way to grow your audience, and it’s so much easier promoting…
Strategy
Quiz Lead Form. Should it come before or after your questions?
If you’re thinking of launching a quiz, then you’ll need to make an important decision… Should you have your lead…
Technology
Things to consider when making a quiz
So you know you want to build a quiz for your business? That’s awesome. Building a quiz can help generate…
Inspiration
How to generate the best quality leads for your sales team
We all want more leads, right? Who wouldn’t? Generating consistent leads means your sales team always have new prospects to…
Marketing
How to write an email sequence for your quiz [+ 13 email templates]
Your quiz is finally live. Well done you! Now what? The quiz will certainly help you get more leads which…
Marketing
9 Quiz Landing Page Tips to Increase Conversions
Using a quiz funnel within your marketing strategy is an excellent way to build a list of warm leads. It’s…
Technology
What is a quiz funnel and why do you need one?
Have you heard the term “Quiz Funnel” before, but you’re not entirely sure what it is or whether you need…
Marketing
29 Simple Ways to Launch Your Quiz Lead Magnet
Congratulations! You’ve built your quiz, and you’re excited to share it with the world. But the big question is, how…
Customer Stories
Turning intangible metrics into actionable data
A Case Study with TJ Power, Founder Digital Mind a leading authority on digital health transformation “I win more clients…
Insights
How to Promote Your Scorecard Organically
What is organic advertising? Organic advertising is essentially advertising that costs little to no time and money to create and…
Insights
How to Generate Leads from Content
The number one challenge facing content creators in the 2020s is how to generate leads from the content they create….
Insights
How To Run Effective Data-led B2B Marketing
Marketing has changed drastically in the last few years. People’s perceptions over how much their personal data is worth have…