Insights
The Rise of Conversational Marketing for Lead Generation
A permanent shift has taken place across the marketing landscape. Gone are the days when companies create static adverts that…
Marketing Automation
Marketing
How To Combine Automated Lead Gen And Personalised Marketing
Ever heard the phrase ‘teamwork makes the dream work?’ It sounds corny, but there’s a kernel of truth to it…
Inspiration
What Role Does AI Play In Automated Lead Generation?
Automated lead generation is changing the game for businesses. It’s bringing in more conversions, boosting efficiency, and providing greater customer…
Insights
How much does it cost to build an audience for your business?
Building an audience is the most important thing to get right when you’re setting the foundation for long-term business growth….
Insights
What Types of Leads Can Be Generated Automatically?
The leads that come through automated lead generation won’t all be the same. They’ll have different needs and react to…
Marketing
Best Marketing Automation Tools to Enhance Efficiency and Growth in 2025
As your business grows, so do your responsibilities. Sooner rather than later, it becomes unsustainable to run every part of…
Guides
How to Track and Measure Your Automated Lead Gen Efforts
Automated lead generation is a great way to simplify data collection, especially if you’re using quizzes to get to know…
Insights
9 Reasons Your Automated Lead Generation Process Isn’t Working
Automated lead generation is a great way to find better leads faster, but only if it’s used right. It can…
Guides
Your Guide To Automating Webinar Marketing With ScoreApp
Webinar marketing can be challenging. It can be complicated, time-consuming, and easy to miss opportunities. With so many plates to…
Strategy
How You Can Use a Sales Funnel Alongside a Lead Magnet
Do you want to consistently attract your target audience and turn them into paying customers? Then, you need an automated…
Marketing
How to Set up Email Marketing Automation for Your Business
With email marketing, you can turn more of your target customers into subscribers, nurture them in a personalised way, and…
Technology
Personalised Marketing Tools: CRM vs Marketing Automation
When you tailor your marketing to each customer’s situation, your messages and overall buying experience become more engaging and effective….
Strategy
What Is An Advanced Quiz Funnel?
Quiz marketing can attract new people, collect a tonne of valuable data, and bring you leads on repeat. You won’t…
Strategy
12-step process to optimise your lead generation activity
Great lead generation is the heart and soul of any successful business. But to be fully optimised and effective, you…
Marketing
What is email marketing automation?
Email marketing automation is an extremely powerful way to send personalised messages directly to your audience’s inbox in advance. It’s…
Marketing
What Is Marketing Automation? How to Start Selling on Repeat
If you want to run and grow your business sustainably, you can’t expect your teams to do EVERYTHING manually: you…
Technology
5 Best AI Marketing & Sales Automation Tools for Small Businesses
Marketing automation tools have been around for a while and are widely used for saving time. With the rise of…