Marketing
Webinar vs. Podcast: Which Is Better for Generating Leads?
As a business owner, choosing lead generation strategies that are effective and align with your goals should be one of…
Personalised
Strategy
What Is Automated Lead Nurturing And How Do You Implement It?
From the moment a lead visits your website or social media to the moment they buy, your job is to…
Inspiration
5 Ways To Increase Webinar Attendance With ScoreApp
Webinars are a powerful tool for engagement, education, and growing your audience. In fact, 95% of business owners state that…
Strategy
How To Build A Quiz Using ActiveCampaign and ScoreApp
When you create a quiz lead magnet and connect it with your email marketing platform, you get a sales funnel….
Strategy
Planning Quiz Results That Benefit Both You & Your Customers
The questions in your quiz lead magnet must do two things: translate into valuable results for your participants and bring…
Strategy
Generate High-Quality Leads With A Simple Direct Messaging Strategy
There are several well-known, powerful strategies to generate high-quality leads. However, there’s one that’s often overlooked – direct messaging. Here’s…
Marketing
What’s the best lead magnet for growing your email list?
You’ve got an email list, and you want to grow it. So, what’s the best way to attract new subscribers? …
Strategy
The Benefits of Using a Quiz to Boost e-learning Engagement
Since the Covid-19 pandemic, the way we learn has shifted permanently. Whether you run a training business, are a course…
Strategy
How quizzes boost customer loyalty to get more repeat business
In today’s business world, competition is FIERCE, and customer expectations are higher than ever. Fostering loyalty and repeat business isn’t…
Technology
How to Improve Employee Experience With Quiz Software
Employee experience covers ALL their interactions within your company (and how employees feel about them). So, when you optimise it,…
Marketing
How to Set up Email Marketing Automation for Your Business
With email marketing, you can turn more of your target customers into subscribers, nurture them in a personalised way, and…
Marketing
Mistakes in Personalised Marketing & How to Avoid Them
Personalisation is all about tailoring your message to each customer’s needs, preferences or behaviours. So, by making your marketing super…
Technology
Personalised Marketing Tools: CRM vs Marketing Automation
When you tailor your marketing to each customer’s situation, your messages and overall buying experience become more engaging and effective….
Technology
How to Get Great Customer Feedback Using Quiz Software
If you don’t understand what your customers like and dislike about their experience with you, you can’t improve it. Let’s…
Marketing
What Is Personalised Marketing? Key Aspects & Benefits
Everyone is competing for your target audience’s attention online, and consumers are becoming more selective. So, how can you stand…
Marketing
What is email marketing automation?
Email marketing automation is an extremely powerful way to send personalised messages directly to your audience’s inbox in advance. It’s…
Marketing
How to make better product or service recommendations using quizzes
Do you offer different products or services? Then it can be tricky to help your customers understand which one would…