Inspiration
Top 5 B2B Content Marketing Trends for 2025
The end of the year is fast approaching, so it’s the perfect time to start planning your content marketing strategy…
Personalised
Social
Email Marketing Vs. Social Media: Which Is Better For Building An Audience?
When you’re growing a business, one thing is always on your mind – what’s the easiest and most effective way…
Insights
The Rise of Conversational Marketing for Lead Generation
A permanent shift has taken place across the marketing landscape. Gone are the days when companies create static adverts that…
Marketing
How To Combine Automated Lead Gen And Personalised Marketing
Ever heard the phrase ‘teamwork makes the dream work?’ It sounds corny, but there’s a kernel of truth to it…
Strategy
5 Common Mistakes When Building An Audience (And How To Avoid Them)
To drive sales, you need prospects. To attract prospects, you need an audience. But building an audience isn’t just about…
Integrations
Optimise Your Zoho CRM Sales Funnel with ScoreApp
Perfect for managing your leads, prospects, and clients, Zoho is one of the best CRM systems. To get the most…
Insights
Top Lead Generation Strategies for 2025: What You Need to Know
As the new year approaches, it’s time to start focusing on your business goals for 2025. One priority that will…
Inspiration
How To Attract New Year Gym Members in 2025 With ScoreApp
It happens every year: January rolls around, and the gyms and fitness studios are flooded with sign-ups as people take…
Marketing
Best Marketing Automation Tools to Enhance Efficiency and Growth in 2025
As your business grows, so do your responsibilities. Sooner rather than later, it becomes unsustainable to run every part of…
Strategy
How Experts Use Webinars To Build Loyal Audiences: Top Strategies Revealed
Webinars are one of the most powerful ways to generate quality leads and build a loyal audience. But as effective…
Marketing
Embracing Personalised Marketing For Better Conversions In 2025
Technology is continuously evolving – which means there are always new opportunities to fine-tune your sales and marketing efforts. One…
Templates
Templates to Get More Leads for Your Branding Services
A branding brand that helps other brands with branding needs to have good branding itself to stand out as a…
Templates
Quiz Lead Magnet Template for Nutritionists
There’s so much information online about diets and nutrition. Some of it’s really good, some of it’s … let’s say,…
Strategy
7 Tips to Get People Excited to Take Part in Market Research
You can’t get useful market research insights from bad data. And you can’t get good data without willing participants that…
Templates
4 Email Templates For Effective Post-Webinar Follow-Ups
It’s no secret that webinars make powerful lead magnets. But without maintaining engagement from start to finish, you’re unlikely to…
Integrations
Launch a Quiz Lead Magnet With ConvertKit & ScoreApp
If you want to make more sales on repeat, don’t just “grow” your ConvertKit list. Focus on attracting relevant leads…
Guides
Build a Quiz With HubSpot and ScoreApp for More Leads
Quizzes aren’t just “fun content for engagement”. A strategic one can be the start of a profitable sales funnel that…
Insights
9 Reasons Your Automated Lead Generation Process Isn’t Working
Automated lead generation is a great way to find better leads faster, but only if it’s used right. It can…
Inspiration
Harnessing AI Lead Generation For Business Growth In 2025
Artificial Intelligence (AI) has boomed in popularity over the past couple of years as a means for businesses to streamline…
Marketing
Webinar vs. Podcast: Which Is Better for Generating Leads?
As a business owner, choosing lead generation strategies that are effective and align with your goals should be one of…
Strategy
What Is Automated Lead Nurturing And How Do You Implement It?
From the moment a lead visits your website or social media to the moment they buy, your job is to…
Inspiration
5 Ways To Increase Webinar Attendance With ScoreApp
Webinars are a powerful tool for engagement, education, and growing your audience. In fact, 95% of business owners state that…
Strategy
How To Build A Quiz Using ActiveCampaign and ScoreApp
When you create a quiz lead magnet and connect it with your email marketing platform, you get a sales funnel….
Strategy
Planning Quiz Results That Benefit Both You & Your Customers
The questions in your quiz lead magnet must do two things: translate into valuable results for your participants and bring…
Strategy
Generate High-Quality Leads With A Simple Direct Messaging Strategy
There are several well-known, powerful strategies to generate high-quality leads. However, there’s one that’s often overlooked – direct messaging. Here’s…
Marketing
What’s the best lead magnet for growing your email list?
You’ve got an email list, and you want to grow it. So, what’s the best way to attract new subscribers? …
Strategy
The Benefits of Using a Quiz to Boost e-learning Engagement
Since the Covid-19 pandemic, the way we learn has shifted permanently. Whether you run a training business, are a course…
Strategy
How quizzes boost customer loyalty to get more repeat business
In today’s business world, competition is FIERCE, and customer expectations are higher than ever. Fostering loyalty and repeat business isn’t…
Technology
How to Improve Employee Experience With Quiz Software
Employee experience covers ALL their interactions within your company (and how employees feel about them). So, when you optimise it,…
Marketing
How to Set up Email Marketing Automation for Your Business
With email marketing, you can turn more of your target customers into subscribers, nurture them in a personalised way, and…
Marketing
Mistakes in Personalised Marketing & How to Avoid Them
Personalisation is all about tailoring your message to each customer’s needs, preferences or behaviours. So, by making your marketing super…
Technology
Personalised Marketing Tools: CRM vs Marketing Automation
When you tailor your marketing to each customer’s situation, your messages and overall buying experience become more engaging and effective….
Technology
How to Get Great Customer Feedback Using Quiz Software
If you don’t understand what your customers like and dislike about their experience with you, you can’t improve it. Let’s…
Marketing
What Is Personalised Marketing? Key Aspects & Benefits
Everyone is competing for your target audience’s attention online, and consumers are becoming more selective. So, how can you stand…
Marketing
What is email marketing automation?
Email marketing automation is an extremely powerful way to send personalised messages directly to your audience’s inbox in advance. It’s…
Marketing
How to make better product or service recommendations using quizzes
Do you offer different products or services? Then it can be tricky to help your customers understand which one would…