Strategy
What Is An Audience-First Strategy & How Do You Implement It?
To future-proof and scale your business, you must move from a product-first to an audience-first strategy. What does that mean…
Quiz Software
Inspiration
Find Your Perfect New Team Member With A Scorecard
Most hiring processes are complicated, time-consuming, and expensive. The worst part? If you end up choosing the wrong-fit candidate or…
Inspiration
How to get press attention using a quiz for original research
Getting press attention starts with thinking about things from a journalist’s perspective and showing them something newsworthy. Using quiz insights…
Promotion
Create a buzz for your experience business with quiz software
You’ve designed the most amazing experiences and events that are perfect for your clients. Now you need a lead magnet…
Technology
How to Improve Employee Experience With Quiz Software
Employee experience covers ALL their interactions within your company (and how employees feel about them). So, when you optimise it,…
Technology
How to Get Great Customer Feedback Using Quiz Software
If you don’t understand what your customers like and dislike about their experience with you, you can’t improve it. Let’s…
Strategy
How to Upsell & Cross-Sell Using Quiz Software
When done right, upselling and cross-selling can increase your revenue and even improve customer satisfaction. Nobody wants to be inundated…
Technology
11 Best Quiz Platforms for Engagement & Learning
Thanks to their interactive and question-based nature, quizzes are perfect to grab and retain someone’s attention as well as to…
Marketing
How to Build a Landing Page for Free: Best Tools & Practices
If you want to turn your audience into leads, then you need to give them a good, clear reason to….
Strategy
Unknown benefits of using ScoreApp, and why it works so well
If you’re using ScoreApp to offer a valuable quiz lead magnet to your audience, you’re already one step ahead of…
Marketing
What Is Assignment Selling, And How Does a Quiz Fit In?
A potential customer sends an enquiry, and you or your sales team book a call with them. But then… You…
Marketing
7 Key Factors to Consider BEFORE Launching a Waitlist
Building a list of people who are interested in your new product or service is much wiser than dropping it…
Technology
Contact Forms vs Quizzes to Pre-Qualify Your Leads
If you want to close more sales and stop wasting hours talking to wrong-fit prospects, you MUST pre-qualify your leads….
Marketing
What Is Marketing Automation? How to Start Selling on Repeat
If you want to run and grow your business sustainably, you can’t expect your teams to do EVERYTHING manually: you…
Marketing
What Is Lead Generation? The Ultimate Guide for Businesses
Customers, consistent sales, growth, new investors… EVERYTHING you want in business is downstream from lead generation. Unfortunately, though, many founders…
Technology
Best Lead Generation Tools: Pros, Cons & How to Choose
To keep your business running smoothly and actually grow it, you NEED a consistent stream of leads. So, take control…
Marketing
10 Biggest B2B Lead Generation Mistakes and How to Fix Them
All your paying customers started out as leads. So, if you want to keep selling predictably and grow your business,…
Strategy
Daniel Priestley & Steven Bartlett Podcast – Diary of a CEO
See Daniel Priestley live with Ali Abdaal on 27th March, in London – tickets are here. I was recently a guest…
Strategy
8 Lead Generation Strategies to Get High-Quality Leads
Everything in business is downstream from lead generation. You could have the best product or service in the world, but…
Technology
12 Ways to Make your Quiz Mobile-Friendly
Imagine planning the perfect quiz for your audience, creating it, launching it and… losing over HALF of your participants! If…
Strategy
What Do All Successful Business Quizzes Have in Common?
More and more businesses are now using quiz marketing (smart!), but not all of them are doing it successfully. In…
Marketing
10-Step Guide to Using Quizzes With Your SEO Strategy
At first, they might sound like an unlikely pairing, but quizzes and SEO can actually work together. They’ll get your…
Marketing
How to Use Quizzes as Part of Your Content Marketing Strategy
If you want to grow your audience, then you need a content marketing strategy. Free content like blog articles, videos…
Strategy
Top Strategies for Segmenting Your Leads with Quizzes
Cookie cutters should only be used for baking, NOT as your approach to marketing and customer communication! To get the…
Strategy
The Future of Quiz Marketing: Trends and Predictions for 2024
Spoiler alert: quiz marketing will keep on growing in 2024. But how? I’ve just used my crystal ball to predict…
Marketing
How to Create a Viral Quiz for Your Business
You want your brand to be on everyone’s lips and fingertips, don’t you? Well, great news: the right quiz will…
Technology
Analysing Quiz Data: Key Metrics You Should Be Tracking
Once you’ve created and launched a quiz, that’s the bulk of the work done (high five!). But even though it…
Marketing
4 Reasons your lead generation quiz isn’t performing and how to fix it.
You put A LOT of time and effort into creating your quiz. You launched it expecting a raving response. But…
Data
How to Use Quizzes for Effective Market Research
Market research is VITAL, especially if you want to launch a successful product and provide real value to your audience….
Strategy
Quiz Marketing Glossary: Lead Generation Jargon Buster
Quizzes are fun and engaging, and they’re a great way to grow your business and get more leads. You might…
Marketing
7 Best Books on Lead Generation (& What You’ll Learn)
If you want more leads for your business, you’re in the right place. We’ve created hundreds of articles and videos…
Marketing
Biggest Myths in B2B Sales Debunked
There are so many misconceptions about B2B marketing and sales. The worst part? If you believe any of them, it…
Marketing
Why you should build a waitlist for your business… and how to do it effectively
If you want more ideal clients, then you need to build a waitlist for your products and services. You may…
Marketing
Best Types of Sales Enablement Content for B2B Marketers
Getting leads is a good thing… but is it really enough if you want high-quality sales from the right customers?…
Marketing
Lead Generation for Accountants: Increase Sales And Attract Your Ideal Clients
If you’re an accountant, then you’re probably great with numbers and keeping your clients happy, but what do you do…
Technology
7 PointerPro Alternatives: Pros, Cons & How to Choose
If you’re looking to collect more leads, then PointerPro may (or may NOT) be the perfect match for your business…
Marketing
24 Lead Magnet Ideas for Your Business (With Pros & Cons)
If you need more leads in your business, then you’ve probably considered adding a lead magnet to your website. Lead…
Marketing
Lead Generation for Financial Advisers: 5 Ways You Can Increase Your Leads & Sales
You’re great at managing your client’s financial plans. But finding time to generate new leads and sales is a different…
Technology
7 Riddle Quiz Maker Alternatives: Pros, Cons & How to Choose
There are all kinds of quiz makers out there. Riddle might be a logical choice for some businesses – especially…
Marketing
How You Can Generate B2B Leads on LinkedIn… With A Quiz!
LinkedIn is arguably the BEST social media platform for B2B leads. And yet… not that many businesses are making the…
Technology
7 Typeform Quiz Alternatives: Pros, Cons & How to Choose
Typeform is a popular online form builder that you can use to collect information and data from your audience. As…
Data
How to Create a Press Release Based on Your Quiz Results
Have you ever surveyed your audience or created a quiz to get more leads? If so, you probably have a…
Technology
24 Best Quiz Software: The Ultimate Guide to Quiz Tools
Looking for the best quiz software but not sure which one to choose? You’re in the right place. Building a…
Technology
LeadQuizzes vs ScoreApp Quizzes – which is the best quiz software for you?
So you want to build a quiz for your business… Good choice, quizzes are a great way to drive data-rich…
Technology
Things to consider when making a quiz
So you know you want to build a quiz for your business? That’s awesome. Building a quiz can help generate…