Why Market Research is the Key to B2B Customer Retention
B2B market research is usually seen as a way to discover ways to reach untapped audiences and sell more products…
B2B market research is usually seen as a way to discover ways to reach untapped audiences and sell more products…
Market research is how you sharpen new ideas in the market, not in your mind. Your internal team is so…
You want to know that people are going to buy your B2B product or service. Ideally, before you plough any…
Surveys are a handy tool to collect valuable data. But if you thought it was enough to just put some…
If you wish to collect a tonne of valuable insights or feedback, surveys are one of your best options. But…
You need data to grow your business, right? Whether it’s customer feedback, employee satisfaction, or market research, gathering information is…
Launching a new offer can bring you a huge cash injection or… crickets. You might have been told this gamble…
To future-proof and scale your business, you must move from a product-first to an audience-first strategy. What does that mean…
Getting press attention starts with thinking about things from a journalist’s perspective and showing them something newsworthy. Using quiz insights…
Only 10% of new products succeed. That’s a lot of financial risk – think about the cost of your last…
Market research is VITAL, especially if you want to launch a successful product and provide real value to your audience….