Social
Email Marketing Vs. Social Media: Which Is Better For Building An Audience?
When you’re growing a business, one thing is always on your mind – what’s the easiest and most effective way…
Sales
Strategy
Email Sequence for Converting Leads From a Challenge
So, you’ve got your lead generation challenge all set up and ready to launch. Great! But before you hit the…
Marketing
Best Marketing Automation Tools to Enhance Efficiency and Growth in 2025
As your business grows, so do your responsibilities. Sooner rather than later, it becomes unsustainable to run every part of…
Data
11 Key Market Research Metrics B2B Companies Should Track
You want to know that people are going to buy your B2B product or service. Ideally, before you plough any…
Templates
Templates & Tactics to Build Anticipation for Black Friday Sales
On Black Friday, your target customers will see all kinds of deals on every platform. So, let’s be realistic: if…
Guides
How to Build a Sales Funnel With Mailchimp & ScoreApp
To make sales, you have two options: hope for the best (such as relying on referrals) or seize control of…
Strategy
5 Common Webinar Challenges (And How to Overcome Them)
A webinar is a powerful tool for building trust, driving sales, and connecting with your audience on a deeper level….
Strategy
Ultimate Cyber Monday Marketing Strategy (With Examples)
Black Friday is a great opportunity to boost your revenue, but don’t forget about Cyber Monday. With the right strategy,…
Inspiration
Using Black Friday Waitlists To Boost E-Commerce Sales
Most e-commerce brands drop some kind of deal on Black Friday, but not many do it well. After all, on…
Insights
7 Key Benefits Of Using ScoreApp In Your Sales Funnel
Every business has one major goal: make more sales! Sales funnels have become a popular way to cater to every…
Inspiration
How Quizzes Make Your Sales Team More Productive and Profitable
When you think about a lead generation quiz, you might jump to the benefits it could have for your marketing…
Marketing
Prepare for More Sales in 2025: Launch a Waitlist Now
2025 could be your best year in business yet, but not if you leave it until January 1st (or, worse,…
Insights
Sales Funnel Builder and Landing Page Builder Differences
Many people think that sales funnel builders and landing page builders are the same. While they have some similarities, they…
Inspiration
7 Quiz Lead Magnet Ideas for Real Estate Companies
The right lead magnet will attract more potential clients and allow you to contact them directly, nurturing them until they’re…
Strategy
Waitlist or Live Sale: Which One’s Right for Your Business?
Have you just cooked up a new offer or product idea? You have two main options: selling it ASAP or…
Templates
Email Templates for Your Black Friday Sales Funnel
Black Friday is the big day, but if you want to maximise your sales, what you do before and after…
Marketing
12 Black Friday Marketing Mistakes (& How to Avoid Them)
Black Friday is a fantastic opportunity to skyrocket sales. Unfortunately, some businesses end up wasting a tonne of time, energy,…
Strategy
How to Build a Black Friday Sales Funnel & Maximise Revenue
Have you got bold goals for Black Friday? Then, you can’t expect to just send out a couple of emails…
Insights
Busting 5 Common B2B Waitlist Sale Myths
If you run a B2B business, waitlists are a game-changer when launching a product or service. But some things need…
Inspiration
Launch a Black Friday Offer That Sells Out With a Waitlist
Black Friday is an exciting opportunity to boost your sales with a new offer or promotion. For that to happen,…
Strategy
7 Powerful Lead Generation Strategies to Get More Sales
Leads are the backbone of any successful business. But generating high-quality, engaged leads consistently is also something most businesses find…
Strategy
How to disqualify leads as a creative business owner
If you’re a creative entrepreneur, you probably face a harsh reality: doing the work you love isn’t enough. No matter…
Inspiration
Free video mini-courses to attract leads: 6 top examples
Businesses in various industries successfully use video mini-courses to connect with their audience, generate leads and build their brand. There…
Templates
Ready-to-go quiz lead magnet for AI specialists
If you’re an AI specialist, capturing leads requires expertise – and a strategic approach to customer engagement. One of the…
Templates
Book launch waitlist template to get more pre-sales
Writing a business book is a huge achievement, and one that requires dedication, insight, and a lot of late nights….
Technology
How to build a sales funnel using Hubspot and ScoreApp
How do you get people to buy your products or services? First, you make the product/service irresistible. Offer the best…
Marketing
How to Implement Email Marketing for Lead Generation and Sales
Email marketing is a powerful tool when it comes to generating leads and driving sales for your business. It’s a…
Marketing
Align sales and marketing for better conversions with a quiz
To grow a successful business, your sales and marketing functions must be aligned. Many companies struggle with this, but luckily…
Strategy
12-step process to optimise your lead generation activity
Great lead generation is the heart and soul of any successful business. But to be fully optimised and effective, you…
Strategy
How to Upsell & Cross-Sell Using Quiz Software
When done right, upselling and cross-selling can increase your revenue and even improve customer satisfaction. Nobody wants to be inundated…
Strategy
When Is the Right Time to Focus on Lead Generation?
Many business owners make a costly mistake: only focusing on lead generation when they desperately need new customers. By then,…
Marketing
Top 10 most common mistakes when building sales funnels
Building an effective sales funnel is crucial for guiding potential customers through their buying process and turning them into loyal,…
Marketing
Common challenges in email marketing and how to avoid them
When done well, email marketing is an awesome tool for promoting your business and getting new customers. But it can…
Marketing
What is a sales funnel and how do you build one?
Our customers have individual needs, find us in a variety of places, have their own questions, and take very different…
Technology
Comparing Funnel Builders: Which Should You Choose?
Unfortunately, potential customers don’t just conveniently jump into the top of our sales funnel and glide smoothly to conversion, no…
Marketing
How Much Does It Cost to Create a Sales Funnel?
A sales funnel is the entire journey your target audience goes through to buy from you, from being aware of…
Marketing
12 Common landing page mistakes and how to fix them
Are your landing pages doing their job properly? And if not, why not? Your landing pages should be driving conversions…
Strategy
How to Prequalify Leads to Only Attract Dream Clients
More leads and sales calls is always good news for your business, right? Wrong! If you keep booking sales calls…
Marketing
How to Launch (and Sell Out) a Product or Service
Putting together a new offer requires a lot of time, energy and money. If not enough people buy it once…
Strategy
How to Deliver a Better Customer Experience Using Quizzes
With a smooth and premium customer experience, more people will want to buy from you (and come back!). I’m sure…
Strategy
Unknown benefits of using ScoreApp, and why it works so well
If you’re using ScoreApp to offer a valuable quiz lead magnet to your audience, you’re already one step ahead of…
Marketing
What Is Assignment Selling, And How Does a Quiz Fit In?
A potential customer sends an enquiry, and you or your sales team book a call with them. But then… You…
Marketing
7 Key Factors to Consider BEFORE Launching a Waitlist
Building a list of people who are interested in your new product or service is much wiser than dropping it…
Marketing
5 Ways to Create Urgency in Your Sales Funnel & Sell More
Even with the perfect service or product for your target audience, some of them will need a little push or…
Marketing
How to Use a Quiz to Get Hot Leads Through LinkedIn DMs
LinkedIn DMs can be a goldmine for lead generation, and yet most business owners are still making these mistakes: So,…
Marketing
What Is Marketing Automation? How to Start Selling on Repeat
If you want to run and grow your business sustainably, you can’t expect your teams to do EVERYTHING manually: you…
Marketing
19-Part Waitlist Email Sequence for an Effective Launch
Having a waitlist for your new product or service is a smart move. However, if you NEVER email your subscribers…
Marketing
How to Speed Up Your B2B Sales Cycle: 9 Game-Changers
Do you wish you could turn more leads into paying customers faster? You’re in the right place! Unfortunately, slow sales…
Marketing
Common Problems With Sales Funnels (And How to Fix Them)
To keep your business running smoothly and successfully, you need a strong sales funnel. That’s a digital marketing strategy to…
Marketing
4 Steps to Generate Inbound Leads Fast
Tired of relying on unpredictable referrals or cold outreach that requires so much time and effort? Then, take control of…
Strategy
9 Ways Ecommerce Businesses Can Increase Sales with a Quiz
Quizzes aren’t just nice-to-have tools for engagement. They can become an integral part of your lead generation system, enhance your…
Strategy
How to Use Quizzes to Improve Client Onboarding
What happens when you onboard new clients? Do you have a robust “new client” process, or is it a bit…
Marketing
Biggest Myths in B2B Sales Debunked
There are so many misconceptions about B2B marketing and sales. The worst part? If you believe any of them, it…
Marketing
Why you should build a waitlist for your business… and how to do it effectively
If you want more ideal clients, then you need to build a waitlist for your products and services. You may…
Marketing
Best Types of Sales Enablement Content for B2B Marketers
Getting leads is a good thing… but is it really enough if you want high-quality sales from the right customers?…
Marketing
How to make better product or service recommendations using quizzes
Do you offer different products or services? Then it can be tricky to help your customers understand which one would…
Marketing
What to include on your quiz results page
Launching a quiz for your business is exciting. Quizzes are a fun and effective way to grow your audience and…
Promotion
$100m Leads Book – Review Alex Hormozi’s Lead Generation Advice
$100M Leads is Alex Hormozi’s brand-new book that he’s been working on for 2 years. The book launched on 19th…
Technology
5 Best AI Marketing & Sales Automation Tools for Small Businesses
Marketing automation tools have been around for a while and are widely used for saving time. With the rise of…
Insights
10 Ways to Pre-Qualify Leads Using your Quiz Questions
Everyone wants more leads. A steady flow of leads can help transform your business and get more sales. However… not…
Marketing
Buyer Psychology – Why We Buy
I assume you have something great to sell and want to sell more of it to the right people –…
Strategy
Improve Your Sales Calls with Quizzes: The Ultimate Guide to Increasing Your Close Rate
You’ve probably heard that quizzes can be a powerful tool to grow your email list and get more leads –…
Insights
How to build a paid quiz or assessment tool
Quizzes are an excellent way to build your email list and grow an engaged audience. This is why so many…
Guides
8 ways to get more people to complete your quiz
Have you ever started a task, only to get distracted, forget all about it, and never come back? I’m sure…
Marketing
How to write an email sequence for your quiz [+ 13 email templates]
Your quiz is finally live. Well done you! Now what? The quiz will certainly help you get more leads which…
Marketing
How to Convert Quiz Leads into Sales
Building a list of warm leads is one thing but converting them into sales is what you REALLY want. If…